Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? There are official dinners where people come together and present, celebrate, commiserate and share information together.”.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. prohibiting the use of profanity) and community enforced. But it’s not.

Twitter 323

Twitter Enterprise Management Business Work Management 323

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

Martech

JANUARY 24, 2024

Introducing The Visual Jam Pardeep “Paddy” Dhanda and Grant Wright are the co-founders of The Visual Jam , a meet-up community for visual thinkers that is evolving into a business start-up. We wanted to learn more about it, so we set up a meet-up community in Birmingham in the U.K.”

Webinar Metrics 98

Webinar Metrics Conference Aggregators Communities 98

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 309

Marketing Report Event Marketing Stats Paid Search Agency 309

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication. Send Post-Event Surveys to Attendees. Create Attendee Communities to Continue Engagement. Ready to learn more about enacting a strong virtual event follow-up strategy? Let’s get started.

Lead Ranking 298

Lead Ranking Lead Scoring Tips Leads 298

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 219

Planning Marketing Plans Work Management Marketing Management 219

Brandpoint

NOVEMBER 10, 2020

[Read More: 5 Must-Have Content Types You Need For Virtual Events] Chris Todd, Br8kthru I’ve always been one to live-tweet events (introverted marketer) and I think that’s now one of the best options for connecting with other online event attendees. What will they do in the virtual scenario that presents itself in 2020?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

MAY 17, 2021

There are two key ways your team can deliver content in a virtual event setting: Live webinars: These are presented in real-time directly on the virtual event platform , rather than being previously produced and streamed during the event. You can use these tools during live presentations as well.

Webinar Metrics 256

Webinar Metrics Organization Marketing & Strategy Merchandising 256

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. She kicked off her presentation with a personal story about her and her husband spontaneously buying a boat. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

SmartBug Media

OCTOBER 30, 2020

Does the platform allow for presentations to be pre-recorded and controlled by the presenter, live? We will dive into this a bit more shortly, but having the ability to share pre-record presentations impacts the attendee experience and engagement opportunities. Multi-Faceted Marketing and Promo Strategy.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Adobe Experience Cloud Blog

APRIL 6, 2021

And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. On April 27–29, we’re thrilled to present you with an unmatched virtual Summit experience that’s completely free to attend.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. Curiosity, adaptability and community.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Attendify

JUNE 10, 2021

The past year, in particular, has seen an acceleration of these digital-first event experiences out of necessity, accommodating for the needs of public health orders that limited gatherings and travel. They also offer new frontiers of insights for measuring and marketing today’s events, regardless of their format.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. To sign up for the RSA Conference, visit their official website and register for the event.

Peer-to-peer 39

Peer-to-peer Brand Identity Branding Thought Leadership 39

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events. Marketers can Drive Engagement For Their Event.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Brandpoint

AUGUST 21, 2023

Facebook: Tap into the massive user base of Facebook to reach a diverse audience, share engaging content and foster community engagement through groups and discussions. Liebherr, a renowned manufacturer of construction machines, introduced Tower Crane World, an online community dedicated to crane operators and enthusiasts.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Brandpoint

DECEMBER 13, 2021

If your company’s digital marketing, from the way you focus on demand generation to how you present yourself on social media, to your digital sales tools and online employer brand, are not top notch, you’ll feel it sooner than you realize. (If How are you making your community a better place? If you aren’t feeling it already.)

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Adobe Experience Cloud Blog

APRIL 6, 2021

And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. On April 27–29, we’re thrilled to present you with an unmatched virtual Summit experience that’s completely free to attend.

Thought Leadership 66

Thought Leadership Marketo Communities Advertising Agencies 66

Martech

SEPTEMBER 7, 2022

Coupled with the need to provide a hybrid experience, those opting to stay home need to be presented with something more engaging than the typical 2D conference experience. This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. Where to start.

Enterprise Management 103

Enterprise Management B2B Marketing B2B Marketing Management 103

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 93

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 93

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. What Does a Hybrid Event Look Like?

Examples 111

Examples Enterprise Management Work Management Conference 111

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Also, be prepared to answer questions.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Promotion is key, especially if your chosen hashtag is not the obvious choice for event tweets or variations could be used. Using Twitter to promote it?

Twitter 71

Twitter Promotion Tips Relevance 71

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Promotion is key, especially if your chosen hashtag is not the obvious choice for event tweets or variations could be used. Using Twitter to promote it?

Twitter 61

Twitter Promotion Tips Relevance 61

Contently

SEPTEMBER 27, 2023

While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined. Newer, less-charted channels beckon with the allure of untapped potential. This isn’t merely about widening the net.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. If your event has the resources and a large enough base of attendees, consider putting a community in your event planning agenda.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Valasys

APRIL 22, 2020

Community Hashtags should be Used by Larger Brands. Community hashtags can actually be considered to be a part of branded hashtags that can be used as an effective hashtag marketing strategy by larger brands to engage with their customer base. Event hashtags compel users to sign up and create conversions around an event.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Attendify

JUNE 17, 2021

Regardless of the approach, there are a number of considerations and nuances when it comes to putting on a successful hybrid event that engages attendees and builds a lasting and interactive event community. That being said, both [in-person and online event experiences] can be extremely successful.”.

Communities 61

Communities Mobile Marketing Planning Network Marketing 61

Hubspot

FEBRUARY 1, 2021

For online events, you can host a digital happy hour where drinks are welcome. Other ideas include scheduling trivia games, Jeopardy games, and wellness sessions that can help attendees decompress between presentations. Gamify the act of event promotion and ticket sales. Virtual Event Marketing Tips. Image Source.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

BDB

JANUARY 12, 2024

Instead, try using real-time interaction to encourage discussion, alongside pre-made content that can bring presentations alive. How to measure the success and ROI of hybrid events Defining key performance indicators (KPIs) and benchmarking goals is critical to quantify hybrid event success and return on investment (ROI).

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Hubspot

APRIL 13, 2021

In June 2020, Essence held a virtual summit designed to celebrate the Black community and Black men in particular. The "Dear Black Men" event was sponsored by Bevel , a consumer goods brand whose target audience reflects the event attendees. Another big selling point are your event assets. Offering a presentation slot.

Marketing Proposals 84

Marketing Proposals Paid Search Agency Work Management Allocation 84

Hubspot

APRIL 7, 2021

This post will explain what a breakout session is, explain how to plan for a successful one, and present ideas that you can incorporate into your next meeting. INBOUND is HubSpot’s annual marketing conference that features a wide variety of opportunities, including breakout sessions. Speed Networking. Building On Our Momentum (BOOM).

Planning 91

Planning Peer-to-peer Thought Leadership Conference 91

Vidyard

MARCH 31, 2020

Originally built to help sales professionals stand out and connect with more customers, the Vidyard community has found countless new ways to communicate with video messaging. . Employee Communication and Collaboration. Marketing Teams. These are our favorite examples of video messaging. Top Examples of Video Messaging.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

SpotMe Blog

AUGUST 25, 2022

There are different options to consider when understanding how to plan hybrid events. We’ve listed 3 types of hybrid events for you to choose from. Live hybrid events. These are events where all speakers are physically present at the event venue. Hybrid events with on-demand engagement. What they are.

Planning 98

Planning Practices Budget Programs Work Management 98