ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Mapping the community. Business 2 Community. comms2point0.

PR 100

PR PageRank Brand Identity Branding 100

Sprout Social

FEBRUARY 20, 2020

As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. . Public relations.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

Convince & Convert

DECEMBER 14, 2013

Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. This communication can result in leads, sales or advocacy, but is often less structured and conversational, and can be reactive too, as social media is increasingly used as a customer support channel.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

DAGMAR Marketing

NOVEMBER 29, 2019

The report defines LSM as “marketing efforts that focus on building a local presence for a business, leveraging locally driven communication channels to reach the specific local communities it serves” (rather than a broad/national approach). Word-of-mouth is more powerful than ever, thanks to social media. The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

EveryoneSocial

AUGUST 13, 2018

Initially, the concept began as the natural outgrowth of educative marketing—the concept of developing relationships with prospective customers by engaging them with non-promotional and industry oriented conversations. In the areas they are expert in, they are a “part of the conversation,” regionally, by industry, and even worldwide.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

EveryoneSocial

FEBRUARY 3, 2021

Surprisingly, a JOTW Communications Survey showed that 59% of communicators say they have a communications strategy drafted, but only 45% admit to having a documented crisis communications plan. Having a plan in place will also allow for speedier recovery to any public relations issues.

Planning 60

Planning Enterprise Management Work Management Lead Ranking 60

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. social messages annually. Koch Communications. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations.

Advertising Agencies 68

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 68

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. Your conversion goals also change as the prospect moves through the sales funnel stages.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Biznology

JUNE 5, 2012

And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. Yesterday morning, Chris Brogan reported his terrible experience with NMTW Community Credit Union. Finally, a response!

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. We have over 300,000 connections on our networks and that inspires a lot of great ideas.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

APRIL 5, 2016

That you’re serious and intent on communicating with — reaching — them. Do what you say you’re going to do when you say you’re going to do it — these are not sales conversion, they’re real people and you’re investing in community not links, not SEO, not Google Juice or social signals.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

FEBRUARY 1, 2010

8 social media sins to avoid by iMedia Connection. We Have Sinned by MediaPost Social Media Insider. 5 Reasons Why 90% Of Social Media Efforts Fail by Community Marketing Blog. Five reasons corporations are failing at social media by Social Media Today. Hiring for Social Media: The Ugly Side by Altitude.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

ClearVoice

NOVEMBER 2, 2018

Speakers for 2019 include Jay Baer and Ann Handley, among a squad of industry experts in leading social platforms. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Great for: Marketing, digital and social media leaders from brands. Sponsor: Conductor.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Buzz Marketing for Technology

DECEMBER 29, 2010

– At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!”. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Paper Social Media Public Relations 100

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy! Wonderful community-building strategy!

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

B2B Marketing Savvy

AUGUST 6, 2009

Read time: 2 minutes) Pete Seeger got it right: “…The times, they sure are a changing…” The crushing rise of Social Networks, iPhone connectivity and Facebook in particular (80+ million unique visitors in June alone!) The conversation quickly turned to a discussion of how its even trendy now to spend less and still look fantastic.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. Skip to main content. Introduction.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Hubspot

MARCH 27, 2018

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. These influencers were suggested by members of our team, and we encourage you to keep the conversation going on Twitter. 59 Female Marketing & Growth Influencers To Follow.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration.

PR 161

PR Social Media Paid Content Media 161

Biznology

NOVEMBER 22, 2011

In order to keep on the cutting edge of social media I tend to play a lot. Several months ago I received a Twitter DM from Shel Holtz asking if I would help him promote FIR for him via my social networks. Experimenting keeps Abraham Harrison au courant. The link popped off to a company called GaggleAMP. I joined up.

Opt-out 80

Opt-out Twitter Opt-in Linkedin 80

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 20, 2012

DJ Waldow: I have Dug or I did Digged, good luck transcribing that, I did at, I had in the past, I guess here and there but you know I guess I’ve always gotten my news from, not as much from the community but, more from my network of friends in my own community. For me Digg was never that community for me.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Biznology

JANUARY 29, 2013

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

LEADership

SEPTEMBER 5, 2013

Knee jerk reactions to negative social media conversations, over-the-top celebrations on social networks, spike and fall patterns on your social properties; none of these will deliver long term results. Remember, we are still challenged by the conversion and monetization capabilities of social.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. But, it's not all conversational. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. You have to fish where the fish are, right?

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Ad Chickadee ? Im Jay Baer.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

MLT Creative

NOVEMBER 23, 2010

Buzzgain Buzzgain is a social media monitoring tool that can research, index and catalog more than 104 million blogs, vlogs, message boards and more. In terms of numbers, Buzzgain can increase customer conversion by 45 percent, and reduce the sales cycle by 15 percent. in real time.

Social Media 40

Social Media Tools Wiki Media 40

Convince & Convert

SEPTEMBER 22, 2010

I have nothing of value to add to this conversation other then reiterating (again?) DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. [link] DJ Waldow Jay: I love when you blog about email marketing. Warm fuzzies. that I love when you blog about email marketing.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

markempa

MARCH 30, 2007

I have found marketers often overlook the lists and data they already have in search of new contacts rather than building upon relevant conversations. Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. Also, $0.30

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. Thus, fewer than one in 13 Americans who know about Twitter, actually use Twitter.

Social Media 160

Social Media Media Stats Statistics 160

Hubspot

JANUARY 17, 2012

Social media can have many applications for a business, including customer service, public relations, and recruiting. But when it comes to marketing, B2B social media is about lead generation. Thinking Social Media Will Replace Offline Marketing. Social media is only one piece of the pie.

Social Media 28

Social Media Cost Social Marketing B2B Marketing 28