Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway?

Word of Mouth 133

Word of Mouth Paid Content Conversion Work Management 133

Convince & Convert

MAY 15, 2014

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members.

Communities 167

Communities Google Business Work Management 167

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks. Typically, more active on LinkedIn but no other platform other than personal social networks. Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Buffer

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. To hashtag or not to hashtag?

Effectiveness 116

Effectiveness Social Media Paid Search Agency Viral Marketing 116

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. And the best part, it does it all while minimizing the need for traditional sales and marketing techniques.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Oktopost

APRIL 4, 2022

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in? Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Episode Summary.

B2B 118

B2B Youtube Top of Funnel Viral Marketing 118

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Need insight into an emerging trend?

Viral Marketing 113

Viral Marketing Network Marketing Fulfillment eCommerce 113

Contently

SEPTEMBER 22, 2016

That’s a big reason why GE Reports has become one of the most successful examples of content marketing. The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. And he did , across several platforms.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Oktopost

FEBRUARY 26, 2024

B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Marketers are told time and time again to create “unique” content.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Hubspot

MARCH 26, 2019

billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters , a Senior Growth Marketing Manager on HubSpot's Academy team.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Sharpspring

NOVEMBER 10, 2022

They have no engagement and no community. If you are planning to add blogging to your digital marketing strategy, do it right from the very start. Write it down, keep it visible, share it with your marketing team and refer to it often. They have community and you don’t. Action item: . They are known and you are not.

CMS Development 124

CMS Development Business Blogger Lead Ranking 124

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. .” It was an easy conversation to have. That’s why they work. It’s all good.’”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Booktok , for example, has become a flourishing online community. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ??

Social Media 139

Social Media Media Privacy Transparency 139

Optinmonster

FEBRUARY 21, 2024

Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Creating a sense of urgency can significantly boost conversions and click-through rates. ” “Join Our Community: Together, We Shape the Future.”

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. The challenge of marketing on Reddit.

Planning 130

Planning Paid Search Agency Advertising Agencies Communities 130

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 109

Marketing Budget Budget Programs Enterprise Management Work Management 109

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Some posts drum up conversation and upvotes; most do not. It’s a place for conversation. It’s important for publishers to be thoughtful of their audience and spend time understanding the community cultures in which they’re engaging.

Brand Identity 157

Brand Identity Branding Distribution Rules 157

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. The best growth hackers will be skilled in a range of areas.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

B2B Marketing 132

B2B Marketing Brand Identity Branding B2B 132

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Moves the conversation away from the crisis.

PR 126

PR Work Management Paid Search Agency Planning 126

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. However, I have continued to network one-on-one during the pandemic. The event chat is always too crowded and moving too fast for any good conversations. We see no value in that.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

seo.co

FEBRUARY 15, 2022

Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. Let’s take a look at each important facet of making a blog a worthwhile and profitable endeavor in your greater marketing campaign. Network With Influencers. Preparing Your Blogging Platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Outgrow

APRIL 5, 2023

Outgrow is an interactive marketing platform that lets organizations create quizzes, calculators, surveys, forms, chatbots, assessments, polls, giveaways, etc. to boost their marketing efforts. The quiz is an engaging way to educate on pediatric oncology drug development while engaging the multi-stakeholder community.

Outgrow 52

Outgrow Marketing Proposals Work Management Marketing Management 52

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. Interacting with your audience is one of the best things you can do to build a community and a solid following.

Youtube 145

Youtube Promotion Spending Video Marketing 145