Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Focus on a Content Creation Process. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 78

Marketing Management Vendors Studies Top of Funnel 78

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. It features diverse content ranging from cutting-edge research to cybersecurity challenges and competitions.

Peer-to-peer 39

Peer-to-peer Brand Identity Branding Thought Leadership 39

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Customers are the heart of your businesses.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Tomorrow People

NOVEMBER 12, 2018

Create a trusted community for them, and they’ll stay loyal to you much longer. The futurologist’s research allowed Verint to develop thought leadership content that made it a leader in its field, but it also led the company to change its own approach to marketing. We all know the value of listening to the customer.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 105

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Feb 24-26, 2020 | Scottsdale, AZ | Website. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

ClickZ

JULY 7, 2022

When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. Whilst they are now realizing massive impact from their content, Penguin Teen is only able to do so thanks to their patient approach. Their timing was perfect.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Rev

SEPTEMBER 20, 2023

In this environment, buying behaviors have changed well beyond just the tools that marketers use to communicate with potential buyers. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.”

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Adobe Experience Cloud Blog

JUNE 11, 2021

Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience. We thank everyone who shared their stories with us. Center Parcs. The Ambassador.

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Word #1: Small . Word #3: Brand . Word #4: Integration .

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Marketing Insider Group

MAY 26, 2020

But now is the time to shift the business, marketing communications and approaches. Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit.

Webinar Metrics 238

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 238

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Seismic

SEPTEMBER 14, 2023

We could bore you with our thoughts on the matter, but the numbers speak for themselves. It’s a great way for talent to learn to communicate with their managers and colleagues. Written and verbal communication is an important facet of the role. Is sales enablement a good career?

Peer-to-peer 64

Peer-to-peer Budget Programs B2B Thought Leadership Deliverability 64

PathFactory

AUGUST 15, 2022

On a daily basis, your customers are interacting with people who could be interested in the solutions you have to offer—and this communication is happening in circles you don’t have access to as a vendor. The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Inbox Insight

SEPTEMBER 14, 2021

Their peers? According to our first party research conducted among our IFP IT community members, 37% of Heads of IT cite Malware as a key challenge compared to only 12% of Directors. How can your content help make their jobs easier? Building strong engagement with a prospect is key. Reading time: 4 minutes. Winning over the DMU.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

EveryoneSocial

APRIL 14, 2020

There is no doubt that content creation plays a major role for your organization. Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Content is everywhere and impacting everything. Of course not!

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

New North

AUGUST 14, 2023

They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. Instead of connecting every piece of content to their customers’ needs, marketing teams focus on churning out independent pieces of content. One blog post here.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Navigate the Channel

NOVEMBER 28, 2023

Consistent Content Production Blogging empowers your business to consistently produce fresh and relevant content. This dynamic approach to content creation sends a strong signal to search engines and online users that your business is active and engaged. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

JULY 13, 2020

Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Expanded media channels.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Post in public content communities.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Scoop.it

JANUARY 23, 2020

In this guide, we’ll show you how the content you create and curate can help with your employee engagement, reduce employee turnover, and create a sense of belonging for your employees. Take your onboarding to the next level with content. Tools, logins, communication systems, the approach to meetings, and more.

Paid Search Agency 87

Paid Search Agency Curation Peer-to-peer Thought Leadership 87

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. What we tested.

Marketing & Strategy 113

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 113

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. For some, it’s time to shake off the last bit of winter and welcome spring into their lives.

Social Media 114

Social Media Media Work Management Paid Search Agency 114

Adobe Experience Cloud Blog

JUNE 11, 2021

Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience. We thank everyone who shared their stories with us. Center Parcs. The Ambassador.

Peer-to-peer 95

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 95

Adobe Experience Cloud Blog

JULY 24, 2018

People are now seeking for best practices and success stories from their most trusted source, their peers. Creating a Community . I can’t preach enough about the benefits of building an inclusive community for your business. So how do you bridge the gap from customer to advocate? Enter customer marketing.

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. Sharing influencer-worthy content. As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis.

Paid Search Agency 127

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 127

Scoop.it

NOVEMBER 3, 2020

Creating original content is hard work, not to mention time-consuming and often expensive. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Why Content Curation is Important.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Heinz Marketing

OCTOBER 29, 2020

This normally in-person B2B conference was forced to go fully virtual this year, but the content was just as poignant, especially the Monday keynote. Compassionate businesses grow a passionate and loyal community of customers and partners. Develop content that adds real value for your customers and prospects.

Ad Building 106

Ad Building Peer-to-peer Business Communities 106

Metadata

AUGUST 19, 2021

Metadata’s rapidly growing customer base continues to praise the technology for helping B2B marketers achieve results beyond the scale they previously thought was possible. This kind of accomplishment comes with hard work, smart pivots, great leadership and the help of a whole lot of people.”. SAN FRANCISCO (AUG. The 2021 Inc.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98