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PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign

Champion Communications

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

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Get Ahead of the Curve: 2024 PR Industry Trends

Brandpoint

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals.

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How can PR and influencer marketing work together in a crisis?

Sprout Social

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. For the Black community, this signified a breach of trust. billion in 2022.

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How to Deploy Community as a Growth Strategy

Heinz Marketing

Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move beyond isolated content and toward collaboration.

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Utilizing PR Tools When Growing Your Company’s Brand Recognition

Stevens & Tate

However, it’s critical to understand how PR works and how you can execute a successful campaign. However, scanty appearances may not be effective, so you may need to partner with a PR company to ensure consistent results. And since PR is about relations, ensure your company introduction is attractive.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It also encouraged companies to be proactive in handling customer complaints. It also served as a reminder for other companies to take customer complaints seriously and to respond promptly and effectively. Community People want to feel like they are part of a cause that is greater than themselves.

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Walker Sands Boston Recognized for PR Work at 2022 PR Club Bell Ringer Awards

Walker Sands

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

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