B2B Marketing Traction

NOVEMBER 18, 2011

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” ” Connect strategically now.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

Content Marketing Institute

APRIL 10, 2018

Acknowledge outliers and still tell a relevant story : A former client sold services to B2B companies, primarily targeting marketing directors. In the HubSpot: Inbound Marketing and Web 2.0 Research and anecdotal experience showed the target buyer was a woman, ages 35-45, with the ability to sign off on purchases up to $25,000.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

MLT Creative

SEPTEMBER 30, 2011

October 10-13, Web 2.0 Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0 communities. October 17-18, Sales & Marketing 2.0 At the 2011 Sales 2.0 Plus, it’s free.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 10-13, Web 2.0 Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0 communities. October 17-18, Sales & Marketing 2.0 At the 2011 Sales 2.0 Plus, it’s free.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Marketing Insider Group

DECEMBER 16, 2010

Maybe the NY Times is providing an excellent parallel to companies that are not quite experiencing the “fight for survival&# that traditional media companies and newspapers are facing. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. .&# Well as a B2B marketer, that sounds familiar doesn’t it?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Maybe the NY Times is providing an excellent parallel to companies that are not quite experiencing the “fight for survival&# that traditional media companies and newspapers are facing. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. .&# Well as a B2B marketer, that sounds familiar doesn’t it?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 13, 2009

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Will I get sales calls from each company that is presenting a class? Especially anything to do with the actual lead generation or companies making them. What do we do with it?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

FEBRUARY 11, 2010

Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies. You know what’s not a good idea? Pissing off Google.) Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

MLT Creative

SEPTEMBER 30, 2010

October 6-7, Inbound Marketing Summit Boston, MA: Where the online marketing community gathers to solve today’s marketing and business communications challenges. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) A growing number of Web 2.0-savvy your title, company and location) and to give them different ways to contact you. and email address. signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

Online Marketing Institute

JULY 9, 2009

Our client work has also covered a broad spectrum of organizations, with representation of global firms like British Telecom (BT), Microsoft, Spirent Communications and BearingPoint, as well as emerging growth companies such as GovDelivery and Epok. You have to fish where the fish are, right? This internal buzz stimulates action.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Read it aloud a few times to see how it sounds.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

WebMarketCentral

JUNE 25, 2008

Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007—my attempt to provide a quantitative answer to the question of whether, and how much, tagging content on social bookmarking sites helps drive B2B web traffic.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. A company's online presence is no longer limited to its website.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JUNE 16, 2008

Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy Blogging is a PR activity —a tool to build image and credibility—not marketing. PR can influence opinion, but not control it.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

DECEMBER 18, 2007

Creating and maintaining a profile on both sites, then creating connections to other people you know, can pay B2B PR dividends in at least three ways: - Profiles (particularly those on LinkedIn) show up well in searches for terms related to your position (so make sure your profile includes those key terms). . -

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

MAY 18, 2007

Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

JULY 21, 2009

Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter. Click here to follow XYZ Company on Twitter: [link] Thanks Ugh! Tags: Web 2.0 But to get more specific, what constitutes a good b2b tweet?

Twitter 20

Twitter Web 2.0 RSS B2B 20

Single Grain

JULY 22, 2022

Here’s a brief look at the difference between Web 1.0, and Web 3.0 : Web 1.0 1989-2005) is a read-only web where people can read information written on websites. 1999-2012) is a read-write web where people can read and write content on websites and applications. Because so much about Web 3.0

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. Social Media U: Take a Class in Social Media.

Social Media 100

Social Media Class Web 2.0 Media 100

WebMarketCentral

JUNE 4, 2007

And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Consumer privacy groups worry that " Google's proposed acquisition of DoubleClick will give one company access to more information about the Internet activities of consumers than any other company in the world."

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

NOVEMBER 12, 2008

MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial). As CNet's Caroline McCarthy points out, "Twitter remains Silicon Valley's poster child for hyped companies without revenue models.

Twitter 20

Twitter SEM Tools Practices 20

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Meghan Biro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Meghan Biro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. Ive founded 5 companies, and spent 15 years running digital marketing agencies. October 2007. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). What a learning culture looks like A learning culture is one in which learning is an explicit company goal. 237 posts from The Drama 2.0 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

WebMarketCentral

MAY 6, 2009

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. The primary business use of Twitter is for listening to and carefully communicating with customers and prospects. Tags: Web 2.0

Twitter 20

Twitter Web 2.0 Business Tagging 20

WebMarketCentral

OCTOBER 1, 2009

In the posts and articles below, discover how to map your social media communities, how to monitor your company's social media buzz on a budget, a dozen common social media mistakes to avoid, the essential elements of a social media strategy and more. Social Media and the Enterprise Customer – Wired PR by uber.la

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Magisto

SEPTEMBER 23, 2019

That metric is public on Facebook pages, for example, and can be necessary for a customer as a shorter average might create more confidence and connection between the user and the company. B2B – An adjective to refer to a company that sells its services or products to another company. Back to top). Back to top).

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Webbiquity

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40