Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? And today, we’re taking a look at both.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 118

Communities Work Management Marketing Management Paid Search Agency 118

Act-On

APRIL 26, 2024

While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Deal with the loss of third-party cookies. Marketing — in this economy?

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. And every company’s ICP will be unique – to its business model, product offering, and ways of working.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Metadata

FEBRUARY 21, 2023

Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively. Or, when you get a great NPS / CSAT score, put them in a cadence to leave a peer review. Just look at this amazing community as an example!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You send connection requests to current and past colleagues, along with peers in your professional circles. LinkedIn = conversation. Did you answer “career”?

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Brandpoint

JANUARY 21, 2021

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. Since going remote it’s become even more important to connect as much as possible to keep lines of communication open and to build trust especially for our new hires. Can you walk us through last spring?

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Martech

SEPTEMBER 9, 2022

Connections and community. The first was a connected customer experience supported by a connected platform; the second, the concept of a connected community — not just of HubSpot customers and partners but of practitioners in the B2B space generally. Community matters. ” Product announcements. Get MarTech! In your inbox.

B2B Marketing 114

B2B Marketing Work Management Marketing Management Peer-to-peer 114

Buffer

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. Own community management.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. And what does it take to productively connect with prospects via LinkedIn? And what does it take to productively connect with prospects via LinkedIn? 5 LinkedIn Prospecting Tips. But how can you make the most of the platform?

Linkedin 76

Linkedin Template Tips Peer-to-peer 76

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

EveryoneSocial

JUNE 9, 2023

Areas that many companies tend to overlook when it comes to having a competitive edge are employee advocacy and career development. Employee advocacy is the practice of empowering employees to represent and promote their company’s values, mission, and brand on social media and other digital channels. What Is Employee Advocacy?

Paid Search Agency 52

Paid Search Agency Companies B2B Peer-to-peer 52

Litmus

APRIL 29, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. Connecting email marketers who lost their job with companies that are looking to hire email professionals. Take the survey ?.

Customer Surveys 68

Customer Surveys Communities Peer-to-peer Thought Leadership 68

Litmus

APRIL 30, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Connecting email marketers who lost their job with companies that are looking to hire email professionals. Take the survey ?. Let’s go. .

Customer Surveys 68

Customer Surveys Communities Peer-to-peer Thought Leadership 68

EveryoneSocial

OCTOBER 20, 2020

There’s no better way to put social media to work for your company, brand, and personal career development than with employee advocacy. We all have our “reasons” so let’s get to the points! Before I learn about EveryoneSocial, do I even want any more social media in my life? MSLGroup ). MSLGroup ). You guessed it: employee advocacy!

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Rev

SEPTEMBER 20, 2023

In this environment, buying behaviors have changed well beyond just the tools that marketers use to communicate with potential buyers. So many companies market and target the same people that everybody else wants to sell to,” Manuel says. Trust is shifting from brands to peers. So much info, so much noise.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. But with so much competition and noise out there, it takes work to stand out.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Salesforce Marketing Cloud

MAY 26, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Salesforce Fundamentals is a guided program with weekly Trailhead assignments and a weekly classroom session taught by volunteers in the Trailblazer Community. TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Communities Training Fulfillment 98

Oktopost

DECEMBER 16, 2020

About Colin Day: Colin , has extensive experience in the world of Martech, Financial Services and Fintech, epitomised in his acting as VP of Global Marketing Operations for the world’s largest FinTech company, FIS , for over five years. Top-down or bottom-up? Which management approach drives exceptional levels of performance?

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Transparency 125

GrowPowerful

MARCH 14, 2023

Companies beginning their journey to become marketing-driven have many opportunities to create a compelling mix. Many companies also understand the power of inbound by using SEO. These companies are no longer saying that they don’t have the budget for these activities. What is the Unique Reason Why Your Company Exists?

Paid Search Agency 52

Paid Search Agency Companies Contingency Planning Peer-to-peer 52

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. A community forum overcomes this challenge because new content is user generated.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Buffer

NOVEMBER 1, 2022

This is why having a good support system is invaluable for entrepreneurs. Having a space to share the ups and downs of small business ownership and having people around you who understand your challenges can help make you more resilient and able to weather the storm that is small business ownership. “I try to have a stress-free environment.

Small Business Marketing 82

Small Business Marketing Business Peer-to-peer Examples 82

Hubspot

MAY 10, 2023

As you’ve probably seen first-hand, there’s normally at least one blocker in every company — and they can do a lot to sabotage your sales efforts. As you’ve probably seen first-hand, there’s normally at least one blocker in every company — and they can do a lot to sabotage your sales efforts.

Peer-to-peer 80

Peer-to-peer Budget Programs Case Studies Paid Search Agency 80

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. These exclusive customer communities are the most successful when there is a balance between offering value to advocates and asking for favors.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. I was instantly hooked. With Metadata, our CPL dropped to about $50.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. I often find myself motivated and inspired by my coding peers over on Instagram. astronmer_amber – Amber: Science Communications. ?Lillian Pierson, P.E.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. by Spencer Johnson.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264