article thumbnail

Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Direct mail is a key part of a multi-touch marketing campaign. Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! The direct mail channel outperformed other channels by 42%!

Outreach 136
article thumbnail

Science Behind the Sales: How B2B Lead Generation Companies Work

Binary Demand

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. With higher conversion opportunities, this ensures optimum lead generation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

Suddenly, cold calling — one of the most challenging parts of sales — got tougher. In today’s environment, it’s getting harder to connect with prospects on a cold call. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.

article thumbnail

Virtual Prospecting with Intent Data: Fueling B2B Engagement

Only B2B

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. Must Read: B2B Intent Marketing: Capturing Business Leads Crafting Hyper-Personalized Outreach A.

article thumbnail

B2B Appointment Setting In A Nutshell

Only B2B

. “Isn’t it the process of accepting a call from a prospect and persuading them to schedule a meeting?” Appointment setting is far more than just one call. The appointment setting process is multi-staged, to say the least. Cold calls are an old-school strategy, we prefer email marketing.

article thumbnail

Science Behind the Sales: How B2B Lead Generation Companies Work

Binary Demand

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. With higher conversion opportunities, this ensures optimum lead generation.

article thumbnail

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. Reallocate Engagement Channel Spend and Rebalance the Portfolio. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity.