Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. A sales rep uses the information (i.e.,

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Webbiquity

NOVEMBER 10, 2020

Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. As a result, the traditional in-person sales meeting has become far less common than it once was. The Benefits of Face-to-Face Interaction in Sales. Let’s get into it!

Process 225

Process Zoominfo B2B Sales Skype 225

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. But how exactly can sales-marketing alignment benefit YOUR organization? Leaders need to ask themselves: What is the structure of our sales and marketing teams?

Sales Management 285

Sales Management Lead Ranking B2B Sales Top of Funnel 285

Hubspot

MARCH 19, 2022

The goal of any sales organization is, ultimately, to increase revenue. Which means the goal of any effective sales leader is to inspire and motivate their sales team to hit, or exceed, their revenue targets. But first — what is a goal driven sales environment? What is a goal driven sales environment?

Effectiveness 87

Effectiveness Cold Calling Lead Ranking Work Management 87

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. Why is social media for sales a must-have?

Social Media 83

Social Media Top of Funnel B2B Thought Leadership Media 83

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. That said, there are certain tactics and strategies that can help you become more successful at prospecting. We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Zoominfo

APRIL 16, 2022

On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. They had a system of tried-and-true tactics for making sales calls and historical data that supported what worked best. Sound familiar?

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

DiscoverOrg

NOVEMBER 9, 2016

This is second installment detailing DiscoverOrg’s TiLT Sales Development Challenge and it’s 10 core learning modules. Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Modern sales teams are now more data-driven than ever before. You Say “Tomatoes”.

Top of Funnel 229

Top of Funnel Conversion Cold Calling Storytelling 229

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Is the Virtual Sales World Here to Stay? Is the Virtual Sales World Here to Stay? Contents 1.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Zoominfo

OCTOBER 30, 2018

Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. As a result, the traditional in-person sales meeting has become far less common than it once was. Let’s get into it!

Process 130

Process Skype B2B Sales Cold Calling 130

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

BenchmarkONE

FEBRUARY 11, 2021

The pandemic brought a lot of business sales strategies – and outcomes – to a screeching halt. This year, it’s all about finding ways to get back in motion again — which includes seeking out new tactics that will help boost sales and make up for lost revenue. Focus on Remote Interactions. Create Digital Events.

Sales Management 60

Sales Management Tactics Top of Funnel Digital Marketing Funnels 60

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 20 Motivating Sales Quotes to Empower Your Team.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Zoominfo

DECEMBER 16, 2019

Is cold calling dead? Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis. We’ve written at length about the state of cold calling, and we’ve explained why the phone remains an essential tool in the modern sales rep’s arsenal.

Zoominfo 200

Zoominfo Cold Calling Work Management B2B Sales 200

Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

SalesIntel

SEPTEMBER 24, 2021

Sales techniques that have been tried and proven before can help you succeed. These methods are well-known for a reason; they have proven effective for many sales professionals, and they can provide the same results for you. Poor communication between marketing and sales may also be a problem. Avoiding Cold Outreach.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Effectiveness Cold Calling 52

Seismic

MAY 17, 2023

Think about the first time you cold-called a prospect or delivered a demo. There are plenty of skills, best practices, and cutting-edge strategies that sales pros have to stay on top of. So, how can organizations create a sales ready workforce? In short, the answer can be boiled down to two words: sales readiness.

Training 52

Training Cold Calling Intent Organic Leads 52

Zoominfo

SEPTEMBER 29, 2022

What happens on a sales call is pretty magical,” Schuck says. Bringing your product team to the sales floor doesn’t just benefit the product roadmap. Pulling product leads into sales calls isn’t an easy shift to manage. The most honest feedback comes at that moment. Schuck’s advice?

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Salesforce Marketing Cloud

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Effectiveness 98

Effectiveness Work Management Marketing Management Trust Marketing 98

Outreach

OCTOBER 29, 2021

Understanding what works and what doesn’t within the sales process can be complex for any sales team. But a strong understanding of your most — and least — effective activities is a critical part of predicting revenue and reaching targets. What is a sales pipeline? A sales pipeline is not a sales funnel.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Ad Building 98

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. What are all these sales titles, and what do they even mean? If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

SendX

NOVEMBER 12, 2020

It's generally your sales efforts that help bring a huge portion of the windfall to your business. As a result, sales intelligence tools have become a key component in the suite of business intelligence tools that teams today use. This makes for an effective, well-planned, resource-saving and to-the-point sales process.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Vidyard

JUNE 15, 2020

The simple answer to the question of where should you use video in the sales process is: Where would you like higher conversions, more responses, and faster deals? Keep Deals Moving with Micro-Demos 2.6 Video Sales Training for Your Team 3. Doing deals is about building relationships and trust. Contents 1.

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

PureB2B

MAY 30, 2022

A comprehensive sales strategy should involve all of the steps that take place in a sale, from who you'll target and how you'll target them, to the tools and processes you'll use. Benefits of a Sales Strategy. Benefits of a Sales Strategy. Inbound Sales vs. Outbound Sales vs. Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

Zoominfo

FEBRUARY 3, 2023

But no matter which path works best for your team, you can’t prospect effectively without a deep understanding of your product, a firm grasp of your ideal customer, and the specific steps needed to connect the two. These cold email templates can help you use the customer data at your fingertips to convert prospects faster. of the time.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130