thePoint

FEBRUARY 27, 2020

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”.

Webinar Metrics 52

Webinar Metrics Buy Ad Building Co-Registration 52

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. Her clients are finding that promotion calendars are out the window as their clients’ and prospects priorities have shifted and the old rules are no longer applying.

Webinar Metrics 238

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 238

SnapApp

DECEMBER 13, 2018

At SnapApp, we’ve found that a consistent webinar program allows us to do just that. Recently, we chatted with marketing mavens Michael Nelson, CEO of 6Connex and Todd Davison, Founder & CEO of Demand Frontier , to discuss their best practices for all things webinar-related, in a—you guessed it—webinar! Where do I start?

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. For example, unlike physical events, virtual events , such as live streams or webinars , enable your brand to gain awareness from international audiences, period.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. There are a number of tactics you can implement, but the two we’ll focus on here are webinar production and video marketing. Webinar Production. Determine the best day and time to hold your webinar. EST webinar.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

markempa

JULY 1, 2013

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. So, here’s a look into Thomas’ process for producing webinars that attract leads. a social software company.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

PathFactory

JULY 8, 2019

In fact, I invite you to stare at the feeble webinar landing pages below. Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about. But I do have data that shows great webinar topics can boost attendees by a factor of 12.2x.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. Why use a landing page to promote your webinar?

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Lead Liaison

AUGUST 30, 2016

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Hot topics.

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

Heinz Marketing

JULY 26, 2022

Teamed up for content production and cross-promotion of products. Partner with another organization to produce industry research, blog posts, webinars, podcasts, and more. Cross-promote different resources and events. Have a new high-value piece of content you want to promote to your audience?

Advertising Agencies 87

Advertising Agencies Planning Co-Registration Bundling 87

Adobe Experience Cloud Blog

MAY 4, 2011

by Andrew Spoeth What does it take to produce a successful webinar, one which executes flawlessly and provides an enchanting experience for your audience? Webinars can’t be taken lightly. The audience is granting you their time and attention, two of the most valuable things a busy executive has to offer.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Source: Seismic, Hinge Research Institute. The project was co-branded between Red Bull and GoPro. Launching with Co-branding with Research.

Research 118

Research Co-Registration Brand Identity Branding 118

MindFire

MARCH 7, 2023

If your clients use coupon redemption to promote sales – have you talked to them about QR codes? Heidi Tolliver-Walker highlights several great use cases from a MindFire webinar that provide great problem-solving insights—whether you are incorporating QR codes or not. Any restaurants out there that are trying to drive business?

Co-Registration 52

Co-Registration Business Webinar Metrics Response Rate 52

Content Marketing Institute

SEPTEMBER 3, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. How to track basic KPIs. e-books, our blog, webinars, co-registration opportunities, etc.). process , content creation , distribution and promotion , measurement and reporting , etc.). Collect actionable metrics.

Webinar Metrics 106

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 106

Hinge Marketing

DECEMBER 16, 2020

Seven Ways to Maximize Your Licensed B2B Content or Research . Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Team up with the provider that licensed your content and host a webinar. Make the licensed content the focus of the webinar.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you. Amplified reach. Lower overhead.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Heinz Marketing

JANUARY 9, 2018

Melissa Nazar, Director of Content Strategy, SnapApp. Driving the Engagement: Content Development, Marketing, and Promotion . Survey Promotion and Amplification. Content Strategy and Development. Survey Promotion and Amplification. Content Marketing Strategy and Development. Influencer Outreach.

Webinar Metrics 60

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 60

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! 3) Set a registration goal.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. What Are Webinars? What Is Webinar Marketing? What Is Webinar Marketing?

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Hubspot

JUNE 16, 2017

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. Prior to this first cupcake encounter, we would use iPads as an incentive to promote our webinars. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!”

Co-Registration 78

Co-Registration Paid Search Agency Banner Ads Webinar Metrics 78

Terminus

NOVEMBER 16, 2015

This time needed to make a successful CMO makes becoming one before your 40th birthday a very big accomplishment; which myself and three other CMO’s will expand on in a very exciting webinar on Nov. EST. The 4 Panelist are: Sangram Varjre , Terminus Co-Founder and CMO. This will be a webinar like no other you’ve seen before.

Webinar Metrics 20

Webinar Metrics Features Co-Registration B2B Marketing 20

Hubspot

FEBRUARY 7, 2013

So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Content4Demand

SEPTEMBER 5, 2019

Instant Registration: Webinar – 4 Brands Driving Real ABM Results. Experience Disruption Key to Streamlining B2B Go-To-Market Strategies, Boosting Customer Satisfaction. . Join the ranks of past winners like Sigstr , Aptos , Adobe Creative Cloud (and yes, Content4Demand !), Nominations are open until November 15, 2019.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Content Marketing Institute

FEBRUARY 2, 2018

Editor Ash Read plans the content strategy and edits the content, while I write most of it. For example, a blog post about the best times to post on social media was so successful at generating marketing-qualified leads that we used the same structure for a post about the best times to send email. Alfred Lua, content crafter, Buffer.

Process 111

Process Lead Ranking Content Marketing Planning 111

Hubspot

JUNE 20, 2018

Start with a blog post that offers beginner advice on a subject, then offer "bonus" content with more advanced tips that they can access by submitting their email address via a landing page. Promote an online contest. Encourage entrants to click through to your website and sign up using their email address. Using Social Media.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Adobe Experience Cloud Blog

AUGUST 12, 2011

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Hubspot

JUNE 6, 2011

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies.

Social Media 28

Social Media Promotion Co-Registration Media 28

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hinge Marketing

AUGUST 6, 2019

Webinars drive engagement with your target audience and leads for your marketing organization. In this field guide, business-to-business (B2B) marketers can expect to see: Research on the growing practice of webinars in B2B. Popular webinar platforms, and tools to evaluate. How frequently you should host a webinar.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Hubspot

MAY 19, 2011

He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. Tips for running successful webinars. Tips for Successful Webinars. We have a huge email database. I'm not signed up for this webinar.' Facebook marketing tips & tricks.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Conversica

JULY 26, 2021

Webinars and virtual events are prime examples. From ideation, to securing co-presenters, to curating media and meaningful content—the to-do list seems to bleed out into eternity. Of course, you probably aren’t conducting only one webinar this quarter. And that’s rooted in pre-event promotions and post-event follow-up.

Lead Ranking 98

Lead Ranking Webinar Metrics Lead Scoring Co-Registration 98

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. I’ve got to be on LinkedIn, I’ve got to do the newsletter, I’ve got to be on the webinar series.

B2B Marketing 84

B2B Marketing B2B Paid Search Agency Co-Registration 84

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. Unbounce , and we’re able to host and promote in-house because of. Here's a guide to making your next webinar a rousing success. What Is a Webinar/Webcast?

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io ABM is sometimes perceived as a “silver bullet” that replaces all other marketing activities and becomes a standalone go-to-market strategy. Because ABM is just a part of your go-to-market strategy. These are all part of your go-to-market strategy and shouldn’t be replaced by ABM.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

The Empathy Marketing Blog

JANUARY 30, 2020

That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Let me show you how you would do a webinar registration without a form. So, basically, it can double the number of conversions by simplifying the webinar registration.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Unbounce

OCTOBER 13, 2020

ticket sales and registrations). Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain level of antici— wait for it —pation for an upcoming event, you’re golden. Here’s why: Event landing pages are the best way to drive ticket sales and registrations.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139