Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. If you're one of the many brands switching your in-person events to a virtual, how do you promote them to keep attendance up? Leverage Co-Branded Opportunities. Here are their five go-to tips.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Hubspot

AUGUST 20, 2019

Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. According to Performics' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. integration to add maximum personalization to your sales drip campaigns. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Want to lift even less?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Want to lift even less?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

LeadSquared

JULY 20, 2022

In a short span of time, LeadSquared has helped us automate and transform our lead management process. Venkat Teja Project Manager, Commitbiz. In addition to business incorporation, the firm offers accounting, feasibility studies, and software consulting services to several enterprises in private, government, and academic sectors. .

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. integration to add maximum personalization to your sales drip campaigns. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

RebelMouse

OCTOBER 9, 2023

Here’s a look at how we work with RebelMouse and why we love working with them so much. How Does FlatPlan Work With RebelMouse Publishers to Integrate Apple News? Reach out to your RebelMouse account manager to get this process started. Reach out to your RebelMouse account manager to get this process started.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Capstone Insights

SEPTEMBER 26, 2017

This is likely one of the most inane, boring topics in B2B marketing, so please bear with me. That said, it’s foundational in lead management and everything from data management, measurement, and reporting, to scoring and routing leads is based on this one boring decision that no one talks about. What is lead management method?

Lead Management 40

Lead Management Work Management Marketing Management Co-Registration 40

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working.

Conversion Rate 92

Conversion Rate Conversion Examples Marketing Analytics Tools 92

Top Rank Marketing

SEPTEMBER 6, 2023

How can marketers find joy and build greater trust in the B2B landscape of 2023? With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference.

B2B Marketing 87

B2B Marketing B2B Co-Registration Conference 87

RebelMouse

OCTOBER 9, 2023

Here’s a look at how we work with RebelMouse and why we love working with them so much. How Does FlatPlan Work With RebelMouse Publishers to Integrate Apple News? Reach out to your RebelMouse account manager to get this process started. Reach out to your RebelMouse account manager to get this process started.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

ClickZ

NOVEMBER 6, 2020

Our latest Tech Talk features the Co-founder of Mopinion, Udesh Jadnanansing who shares insights into how the feedback process works and also how to take the necessary actions to provide meaningful change. Marketing has become an integral part of a company’s success and one cannot side-line it. Action management.

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. integration to add maximum personalization to your sales drip campaigns. ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. A simple post with the webinar’s description may work before the presentation, but try to be creative, too. Ready to go above and beyond?

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Capstone Insights

NOVEMBER 23, 2017

Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Duplicate and errant accounts impact marketing and sales reporting, and make it more difficult to actually work within the CRM (e.g. Broadly they fit into two categories: data and process.

CRM 45

CRM Process Work Management Co-Registration 45

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Karelle Gordon – Marketing Director, Education, Fortune Media. Morgan’s keynote session will focus on diversity, equity, and inclusion (DEI) in marketing. Morgan Matthews.

Peer-to-peer 83

Peer-to-peer Thought Leadership Co-Registration Creativity 83

markempa

JULY 1, 2013

“They like to get their information from a personality that inspires.”. a social software company. In the early days, it seemed like a lot of work, and I had a lot of anxiety about each one going properly,” she admitted. Pair your webinar content with your marketing strategy. So, she gradually increased frequency.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Beyond opt-out management is preference management. Challenges.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Vidyard

SEPTEMBER 20, 2016

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Example of video personalized for recipient named Katie Watson.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

BDB

JANUARY 12, 2024

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. What works? What have competitors been working on?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Hubspot

FEBRUARY 15, 2018

This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). Pre-Planning: Create Alignment.

Co-Registration 70

Co-Registration Lead Scoring Lead Ranking Work Management 70

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. Work with those marketers to improve and specify segmentation.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Hubspot

JULY 29, 2022

In the same way that founders could never reach their goals without sales, marketing, customer support, R&D, and HR teams, one company standing alone won’t get half as far as one that invests deeply in connecting with other companies in its space. Why is Partner Relationship Management Important?

Enterprise Management 69

Enterprise Management Work Management Marketing Management Budget Programs 69

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Identify the metrics that will work as a unit to tell a value story.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Read on to get some tips and insight that you can incorporate into your content marketing process.

Process 111

Process Lead Ranking Content Marketing Planning 111

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

AUGUST 30, 2016

How Live Streaming Works. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. How to Live Stream Successfully: A Preparation Checklist for Marketers. Registrants and attendees.”. Here’s how that works.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM Replaces All Other Marketing Activities.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. It was so cool seeing someone you work with every day get up on the stage and really rock it! – personal. There we all are! .

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Capstone Insights

SEPTEMBER 28, 2017

Lead thresholding is the practice of holding leads back (in a marketing automation platform) and only sending leads to a company’s CRM that meet a specified criteria, typically a lead scoring threshold. By holding the leads back from the CRM, management ensures that reps won’t see them and consequently won’t spend time on them.

Lead Scoring 58

Lead Scoring Lead Ranking Leads Lead 58

Buzz Marketing for Technology

JUNE 27, 2008

The Future of Work Weblog. The official blog for the Future of Work Community. Visit here regularly for ongoing reports and conversations related to the changing nature of work. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. Distributed Work.

Co-Registration 100

Co-Registration Distribution Communities Paper 100