Buffer

MARCH 31, 2022

But thinking about my career and personal growth, I can honestly say that I wouldn't be here without the oversharers. At the end of 2021, I decided to give a little peek behind the curtain of my life by sharing some of my goals for 2022 on Twitter. It's one of the things that drew me to working here.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Each Zoom room had an IABC board member to lead a discussion that touched on various topics. We see no value in that. Zoom, Teams and the good old-fashioned phone have been my friend.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

ConvertKit

JANUARY 22, 2021

Samar Owais and the value of testing before trying. Haines purchased the domain, announced on Twitter that he’d launch within a month, and began his outline for the content. He put up a simple landing page and a pre-registration form using ConvertKit. Key Takeaways: Create leverage in a small list through personalization.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. Co-connecting other relevant events can drive the audience from there to your pages. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

The Empathy Marketing Blog

JANUARY 30, 2020

By using targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website), you can connect with people in real-time, and convert leads faster. That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Vidyard

SEPTEMBER 20, 2016

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Example of video personalized for recipient named Katie Watson.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. As part of this step, we also analyze if our existing content ranks for the keywords we want to target. Click To Tweet. Click To Tweet. Researching.

Process 111

Process Lead Ranking Content Marketing Planning 111

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Markempa

JANUARY 30, 2019

By using targeted messaging and intelligent chatbots to engage with leads in real-time (while they’re on your website), you can connect with people in real-time, and convert leads faster. Why do marketers need to rethink their content/lead generation? Here are some leads.” Dave is also known as DG.

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

Capstone Insights

JANUARY 17, 2018

Here are four marketing automation interview questions I’d ask any person that says they’re a marketing automation power user along with responses I’d be listening for. The objective isn’t to make sure that the person can rattle off every response that I’ve listed. a confirmation email after registration for a webcast or event).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. And I’m like, OK, who is that person you’re really trying to talk to?

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. What is an email list? Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Martech Advisor

MARCH 26, 2020

We've also got exclusive insights from Anand Jain, co-founder and chief strategy officer at CleverTap. Learn More: How Will AI Shape Personalization in 2020? While multi and cross-channel marketing were effective a few years ago, consumers now expect the brand to deliver personalized CX. Deliver a 1:1 Omnichannel Experience.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. Share your thoughts, post a comment.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Adobe Experience Cloud Blog

MAY 4, 2011

In exchange, your event should provide significant value to those that have chosen to participate. Two of the best ways to provide value in a webinar include: giving the audience something they can take and make their own and being a facilitator for social connections. Make the registration process as simple as possible.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

PathFactory

JANUARY 3, 2019

Each partner had a registration quota that would earn them the entire list of registrants. We used ON24’s webinar platform to host the debate in a branded instance with a live Twitter feed and chat. Choose your partners carefully to ensure you generate a lead list that benefits everyone. Q2 2018: GDPR Wars.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. About Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Pam Didner

JANUARY 1, 2021

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Plan for a mix of pre- and post-virtual events and shorter in-person events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Industrial Marketing Today

JANUARY 10, 2011

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). This increased focus on brand awareness is a surprising shift from the traditional industrial marketing goal of generating more high-quality sales leads.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Communications to groups and segments (may be personalized and triggered 1:1). Many CRM systems have a module for marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Sword and the Script | B2B

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. When employees are informed, this leads to trust.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Single Grain

OCTOBER 11, 2023

Modern consumers demand personalized, valuable content that respects their time and intelligence. Acquiring Subscribers: The Social Media Secret When it comes to subscriber acquisition for your emails, Facebook and Twitter reign supreme. This is especially true if your website content is engaging and offers value to the visitors.

Paid Content 98

Paid Content Email Marketing Co-Registration Tips 98

Online Marketing Institute

JULY 31, 2012

Lead Generation. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Audience Development.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. First up is Andrew Capland , the Growth Team Lead at Wistia. He hypothesized that by showing users the status of their certifications, it would provide functional value that also introduced them to other courses. Set achievable goals.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. About 20 percent said a lack of tools prevent them from using social media for lead generation and another 33 percent say a lack of strategy is attributed to an unclear understanding of the value of social media. Follow her on Twitter. Audience Development. Assn/Non-Profit. B2B: Business Media.

B to B 40

B to B Paid Content Social Media CMS Development 40

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? In today’s selling market, the best places to find leads are shifting away from traditional channels. Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Social Media’s Advantage in Generating High-Quality Leads.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Hinge Marketing

AUGUST 6, 2019

Webinars drive engagement with your target audience and leads for your marketing organization. According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. Popular webinar platforms, and tools to evaluate.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Optinmonster

FEBRUARY 15, 2024

By including social proof in your digital marketing, you can convince more of your leads to make a purchase. million websites using our lead generation software, the answer is definitely yes. You can show purchases, registrations, signups, or anything you want. By showing them how much their peers love your products.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Martech Advisor

MARCH 13, 2020

Find out in our A to Z playbook for conversational marketing, with predictions for the space from ManyChat's CEO and co-founder, Mikael Yang. Conversational marketing is a more personalized way of reaching and communicatiing with audiences. Drift , founded in 2014, is one of the leading conversational marketing platforms.

Marketing AI 102

Marketing AI Conversion Planning Work Management 102

Content Marketing Institute

MAY 28, 2018

Wonder what modeling techniques can help you predict the lifetime value of your customers? Modeling techniques allow you to experiment with available data and add more value through your social media in the days to come. Socialmedia modeling lets you experiment based on data and adds value to your planning, says @iammeekrish.

Lead Ranking 104

Lead Ranking Social Media Tools Lead Scoring 104

Hubspot

APRIL 20, 2017

Since Twitter has a 140-character limit, these short snippets are prime for shareability. Leads -- they’re great! If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points.

Lead Ranking 76

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 76