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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. The live events industry will rebound, but with new processes and priorities.

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9 Biggest Event Trends of This Year

Marketing Insider Group

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Sustainability.

Trends 280
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The Biggest Event Trends for 2020

Marketing Insider Group

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. A Move Towards Sustainable Events. So how do you make a more sustainable event?

Trends 254
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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Presenting results of original research is often a strong draw. Email will likely be your primary medium for driving registrations. Several elements determine the success of your webinars.

Webcast 363
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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Source: Seismic, Hinge Research Institute. Source: Seismic, Hinge Research Institute. Source: Hinge Research Institute. Shooting for the Stars. The secret is out.

Research 118
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What Is Dreamforce? Everything About Salesforce’s Annual Event

Salesforce Marketing Cloud

If you’re new to Salesforce and what we do , you may not know about Dreamforce, our annual event that combines community and customer success. Dreamforce is an annual event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Get more info on Dreamforce 2021.

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Leveraging hybrid events to boost B2B marketing success

BDB

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?