Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Marketing Insider Group

NOVEMBER 12, 2019

Choosing a visually appealing venue is more engaging for attendees and encourages them to post images of the event on social media. Some examples of venues that are becoming more popular for hosting events include warehouses, barns, gardens, museums, art galleries, and co-working spaces.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

DiscoverOrg

FEBRUARY 13, 2019

Sales uses a CRM … but the marketing automation system might not integrate. Marketing says their leads are qualified – but Sales doesn’t trust them. This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! Relationship status? It’s complicated.”.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Brandpoint

NOVEMBER 10, 2020

Especially now that events are more accessible than ever with low-cost or free registration. If you truly cannot clear a moment off of your calendar for online events, catch the on-demand versions of the top sessions at your leisure. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

BDB

JANUARY 12, 2024

With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. It also allows easier follow-up beyond the live event, through seamless contact exchanging digitally.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). If you are looking to take your marketing international by opening up offices in other countries, they can form a core part of your strategy. To Build your Brand.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Terminus

JULY 18, 2017

We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Marketing Insider Group

SEPTEMBER 17, 2020

To understand and appreciate the key differences between virtual events and webinars, we’ll consider the following value delivery areas where these differences are obvious: Networking and Community Building. Attendee Event Experience. Lead Generation. Event Platform and Data Security. Lead Generation. User Data.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Sword and the Script | B2B

NOVEMBER 24, 2020

The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> The survey found about 59% of salespeople say they help to produce virtual events. First, sales talks to customers and can help generate some ideas for event topics.

B2B Marketing 65

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 65

Golden Spiral

JANUARY 7, 2021

32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly. Organizations hosting virtual events found that 45% of registrants attend live. Podfest had an upgrade option for their registrants.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Paul Gillin

JUNE 24, 2010

Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Brands need to create high-value content to generate high-impact results. E.g., What is content marketing? Create a Lead Generation Framework. Collaborate With Brands. Expert interviews.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Marketing Insider Group

JULY 1, 2020

So, if you can weave together the endless list of possible content choices and channels, with the strategy that speaks to your audience in the voice of your brand, you know exactly what content marketing is and how to make it grow your business. . Why Content Marketing Is Important. fold boost in web traffic. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65