Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! Dreamforce is the world’s biggest enterprise software conference, and always sells out. Salesforce Co-CEOs Marc Benioff and Bret Taylor will kick it off with a keynote highlighting our mission, global Trailblazer community, customer success stories, and the latest innovations.

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

LeanData

JUNE 18, 2018

“We created Ops-Stars with a vision to empower operations professionals, who are the unsung heroes, within their companies, with best practices and thought leadership content on how to connect data to the right people to accelerate time to revenue,” said Evan Liang, chief executive officer, co-founder, LeanData.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Top Rank Marketing

SEPTEMBER 6, 2023

With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference. Ahava: I love that you need to put on a co-persona hat. So let’s get right into it.

B2B Marketing 83

B2B Marketing B2B Co-Registration Conference 83

nDash

JULY 30, 2021

The conference wraps up with a two-hour closing ceremony. Registration fees range from $799 to $1,499 for walk-up registrants. With featured speakers from Verizon, Microsoft, and more, the B2B Sales & Marketing Exchange 2021 conference is a three-day in-person event at the Encore Boston Harbor resort. 2: Engage 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. ” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Marketing Insider Group

NOVEMBER 12, 2019

Salesforce’s annual event, Dreamforce , has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies? Lead generation is already a challenging task. As shown in Figure 2.,

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Most companies, firms, associations, and other organizations are having to spend more money and time creating content to get lower results. Source: Hinge Research Institute.

Research 118

Research Co-Registration Brand Identity Branding 118

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

LeanData

JUNE 18, 2018

“We created Ops-Stars with a vision to empower operations professionals, who are the unsung heroes, within their companies, with best practices and thought leadership content on how to connect data to the right people to accelerate time to revenue,” said Evan Liang, chief executive officer, co-founder, LeanData.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

Started in 2003, Dreamforce has grown into far more than just a conference — it’s an experience like no other. Whether you’re a company of five or a Fortune 500, there’s something to take away from Dreamforce. But Dreamforce is the largest of them all, and the gathering place for all Trailblazers everywhere.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? From a marketing and communications perspective, that’s what you naturally lean into as a value proposition of going to a conference,” Jody said. Read More: Top Marketing Conferences in 2021 ].

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. According to McKinsey & Company, tinkering, instead of making big moves, leads to changes that are too small to match the external pace of disruption. For many, a lot of current business has been put on hold.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The activities are planned to attract a larger target audience to their conference. Co-connecting other relevant events can drive the audience from there to your pages.

Case Study 90

Case Study Case Studies Work Management Studies 90

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Convince & Convert

JUNE 4, 2013

Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended. Social Fresh Conference. June 6, 2013 Columbus, Ohio.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. That direct connection, that permission for them to say, “I want you to contact me, company — brand.”

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Launch Marketing

FEBRUARY 15, 2018

Position your company as an industry thought leader. For example, a security webinar attendee or registrant may also benefit from your whitepaper on “cybersecurity best practices” or be interested in a free assessment. Customer retention is always a goal for B2B companies. Deepen engagement with your existing customers.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building.

Social Media 127

Social Media Media Blogger Co-Registration 127

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. Example of video personalized for recipient named Katie Watson at company Keyboardly.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Content Marketing Institute

FEBRUARY 2, 2018

You ask yourself, “What does this company do to create great content? By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word. The top priority is leads generated, usually through an e-book download, webinar registration, or blog subscriber. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. As an example, he said that one contact received more than 15 unsolicited emails from his company in one month. a confirmation email after registration for a webcast or event).

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Marketing Insider Group

JANUARY 10, 2022

You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conferences. Registration is free! SMX Series.

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

Hubspot

JUNE 20, 2018

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Use your Facebook Business page or LinkedIn Company Page to post links to the same gated offers you might also host on your blog posts.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Metadata

AUGUST 30, 2021

If you layer this channel into your launch strategy at this stage, choose hosts they actually care to hear from and keep the “sale” far from the discussion, you will get registrants. You’re a business, so chances are, your ICP exists at your company. You will get attendees. Sell HR software? Case study presentation.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

If you layer this channel into your launch strategy at this stage, choose hosts they actually care to hear from and keep the “sale” far from the discussion, you will get registrants. You’re a business, so chances are, your ICP exists at your company. You will get attendees. Sell HR software? Case study presentation.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Hinge Marketing

AUGUST 5, 2020

After all, attending or hosting a conference is one of the most common ways to share marketing strategies and discuss business challenges, right ? . You could begin making plans to attend or sponsor a safe(ish), COVID-19 compliant conference, but that would require budgeting a significant sum of money to implement adequate safety precautions.

Conference 86

Conference Co-Registration Content Webinar Metrics 86

Vidyard

MAY 6, 2015

While conferences are a fun excuse to stay in a nice hotel for a night (among other benefits!), Many organizations simply opt for the default – Name, Email, Company, Title – and fail to dive any deeper. If your buyers tend to be larger companies with thousands of staff members, ask questions about employee size.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

readwrite

MAY 11, 2012

BlogWorld was packed with them last year and will likely be full of them again this year (as an aside, I’m speaking again at BlogWorld next month; see the bottom of this post for information on how to get a 10% discount off conference registration). For 10% off conference registration , use the promo code BDavidC10 at checkout.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Heinz Marketing

MARCH 11, 2019

The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company. Derek: Yeah.

Top of Funnel 65

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 65

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Miller Electric Manufacturing Co. Manufacturers and industrial companies could do with some help in better understanding of their content marketing objectives and measurement metrics.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Hubspot

SEPTEMBER 13, 2012

We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

Co-Registration 28

Co-Registration Tips Peer-to-peer Conference 28