Marketing Insider Group

APRIL 2, 2014

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. The Big 4: Twitter, Facebook, LinkedIn and YouTube. And YouTube is a totally different thing. And YouTube is a totally different thing. Slideshare: The New Kid On The Block.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, Adobe’s CMO article, “ 5 Adtech Predictions For 2020 ” points out that in our excitement about this new agility, we may have inadvertently pushed creativity out of the room. One of the top examples of 2019 was a YouTube video of famous, Argentine football player Lionel Andrés Messi attempting the trending bottle flip challenge.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Here are some other principles to keep in mind: Focus on uploading videos to YouTube and/or Vimeo. For YouTube videos, make sure that you optimize with tags as well.

Social Media 78

Social Media ROI Video Marketing Tips 78

Hubspot

APRIL 14, 2011

How to Use YouTube To Increase Sales. These basic videos will probably not go viral but they are great to embed on your FAQ pages. Sure I lucky and the bandanna folding video got a little viral. This will show up as a clicakble link on YouTube. If they email you the question you can now simply point to the video link.

Youtube 28

Youtube eCommerce FAQ Viral Marketing 28

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Everyone wants to do it, but no one really knows what it is.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. Everyone wants to do it, but no one really knows what it is.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . We’ll focus on Twitter, Google+, Facebook and YouTube. Viral reach- The number of times your messages are seen due to user interaction (likes, shares, comments). . Total circles you are in. .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Best off Brickfish is an all in one platform to do this.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

NuSpark Consulting

AUGUST 9, 2012

Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . We’ll focus on Twitter, Google+, Facebook and YouTube. Viral reach- The number of times your messages are seen due to user interaction (likes, shares, comments). . Total circles you are in. .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Heinz Marketing

MARCH 1, 2021

This week’s show is called “ Business Activity vs Lead Generation – Where True Demand Comes From ” with Justin Shriber , CMO at people.ai. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. Matt: It becomes a viral moment, right? You can even ask Alexa! This is live.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

Sprout Social

AUGUST 1, 2019

Viral impressions: The number of times any organic content associated with your Page was shared by third parties, and subsequently generated impressions of your Page. In fact, 45% of people watch more than an hour of Facebook or YouTube videos a week. Note, this is only available if your brand publishes videos.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Vidyard

SEPTEMBER 6, 2018

Our CMO, Kipp, digs into why video is so hard here. But look closely…while marketers are out there trying to make their brand video “go Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral ,” you know what videos people are actually watching?

Hubspot 76

Hubspot Advertising Agencies Enterprise Management Work Management 76

Single Grain

AUGUST 27, 2019

For instance, when you search for “How to clean out roof gutters” the top results are all YouTube videos – thanks to Google and YouTube’s partnership: So, if a social post can clearly answer the searcher’s question or contains similar keyword phrasing, it can pop up as a search result. 2) Partner with the Right Influencers.

Social Media 100

Social Media SEO Media Lead Scoring 100

Vidyard

SEPTEMBER 6, 2018

Our CMO, Kipp, digs into why video is so hard here. But look closely…while marketers are out there trying to make their brand video “go Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral ,” you know what videos people are actually watching?

Hubspot 62

Hubspot Advertising Agencies Enterprise Management Work Management 62

ClearVoice

APRIL 18, 2019

It’ll go viral! In a SiriusDecisions Global CMO Study for Emerging Companies , CMOs revealed the top influences on their marketing strategy over the next two years and their associated challenges. On the flipside, if you have videos stored elsewhere like YouTube, see if any of that video content deserves a place on your website.

Marketing Budget 82

Marketing Budget Video Marketing Marketing & Strategy Landing Pages 82

Martech Advisor

MARCH 2, 2020

Dr. Koya created BuzzFeed Tasty in July 2015, and it quickly became a viral sensation. The reason, according to Frank Cooper III (Ex-CMO at BuzzFeed) , is because Tasty focused on food recipes that reminded people of their childhood, comfort food, or certain experiences. million YouTube subscribers, 36.3 Closing Thoughts.

Advertising Agencies 61

Advertising Agencies Viral Marketing Mobile Advertising User-Generated Content 61

Single Grain

FEBRUARY 14, 2020

2) Poo-Pourri: “Girls Don't Poop” Wacky toilet spray company Poo-Pourri debuted its first promotional campaign videos called “Girls Don't Poop” that went viral – and have been viewed (collectively) over 350 million times. As CMO Adam Weber says, “Approach production with agility.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Vidyard

SEPTEMBER 5, 2014

Here’s a few indicators it’s time to go beyond using YouTube alone and advance to a more complete video marketing platform: 1. While YouTube or other video hosting services can show you how many people are watching your videos, a leading-edge video marketing platform reveals exactly who is watching what content, and for how long.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51

Moz

MAY 21, 2020

Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. And now, what about YouTube, voice search, and even TikTok?

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” Zach King, filmmaker and YouTube and Instagram personality, took the stage in his presentation, “The Storyteller in All of Us.” Zach got his start on YouTube with his Final Cut video editing software tutorials.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Directive Agency

JULY 15, 2019

We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like. And his article went … I think he published it either on Buzz Feed or somewhere like New York Times … some super popular publication and this article went viral. So stick around.

SEO 40

SEO Paid Content Budget Programs Tools 40

Contently

APRIL 21, 2016

BuzzFeed can see the exact process that makes content go viral. Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. But on a fundamental level, not a lot changed.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Webbiquity

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Content Standard

DECEMBER 5, 2016

Campaign Monitor CMO Kraig Swensrud confirmed as much on the Content Standard earlier this year. It sounds like a lot of work, but the reward is significant: Reddit is a legitimate engine for viral content, so earning an audience there is likely to inspire global distribution. Modified Republishing Strategies.

Distribution 40

Distribution Trends Content Newsletter 40

Content Standard

AUGUST 29, 2016

YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Campaign Monitor’s CMO, Kraig Swensrud , said earlier this year in a press release that newsletters are one of Buzzfeed’s top five traffic drivers. But VR is so much more.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Content Standard

NOVEMBER 20, 2017

Armed with this knowledge, your CMO cries: “Make me a viral video!” Do the same for YouTube, too, as well as add some keywords. ” It’s also a handy mobile-first strategy: YouTube reports that more than half of their views come from mobile devices. The post “Make Me a Viral Video!”—Tackling

Viral Marketing 77

Viral Marketing Video Marketing Top of Funnel Content 77

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

The YouTube Approach to Lead Nurturing (blog post). Trends, Forecasts, Benchmarks — Key Metrics from IDC's CMO Advisory Practice (IDC on-demand webinar). Are You a CMO or a VP of Marketing? Viral Video: Spark the Imagination (podcast with MarketingSherpa). Lead Nurturing With Brian Carroll (blog post). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

The Marketing Blender

MAY 2, 2022

Objectives: B2C companies more often want to use social media to increase brand awareness or go viral. YouTube: YouTube remains the best place to share video content. B2B marketers can use YouTube to publish explanatory videos about a product, tell stories about the company, answer common questions, etc.

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

accelerate agency

FEBRUARY 26, 2023

The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team. It builds SEM campaigns ranging from search and display to YouTube, Gmail, and PLAs, combining paid social with paid search.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team. It builds SEM campaigns ranging from search and display to YouTube, Gmail, and PLAs, combining paid social with paid search.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The CMO-as-a-Service model gives your company an associate CMO who will build and manage your marketing strategy—including hiring, onboarding, and training your in-house team. It builds SEM campaigns ranging from search and display to YouTube, Gmail, and PLAs, combining paid social with paid search.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Addy Dugdale shares this handy CMO guide to the social landscape, which “takes all the major social media sites in the U.S. The Potential of Social Media for B2B Markets by The Social CMO Blog. Is Social Media Just Another Channel?

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

JUNE 6, 2011

CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew&# at The Social CMO Blog. Eric Fletcher – @ericfletcher.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

SnapApp

JULY 7, 2017

The key is to make it useful OR make it viral — targeting it towards your ideal demographic and their typical behaviours. FoodLogiQ | CMO. . . HealthJoy | CMO. . . The video was distributed via email, as YouTube was still a seven years from existence. Keep production costs low to back out to an ROI that works. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118