Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 2) Be Customer-Centric.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Content Standard

JANUARY 12, 2016

In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches. The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches. The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Content Marketing Stats for 2017. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Content Marketing Institute. . CMO Council. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. And, more confidence – and organizational support – to push boundaries and be a content marketing innovator in your industry.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Recommended reading: 5 Things Marketers Need to Know About Gen Z. #4. Duct Tape Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48