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Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Adobe Experience Cloud Blog

Hear Gartner’s 8 Commandments for Strategic Dashboard Design— Martin Kihn, Research VP, Gartner for Marketing Leaders, Gartner. They’ll explain how digital transformation is core to being able to deliver meaningful experiences that feel real and human and are built on trust. One piece of the puzzle?

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What Is Category Design in Marketing (And Why Is It an Important Strategy)?

Single Grain

As Gainsight CMO Anthony Kennada says: “If you're creating a category, there's no existing playbook you can turn to.” Related Content: 10-Step Checklist to Digital Branding for SMBs. The Art of UX Storytelling: How to Create Your Brand’s Story. ” For many marketers, this is exciting.

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What to expect when you’re expecting #MarTech next month

chiefmartech

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. Recommended reading: The 6 Stages of Digital Transformation. #7. Recommended reading: Wickedly Effective Storytelling: Exercise of the 5 Whys. #20. Copypress is all about the power of storytelling.