Content Standard

APRIL 23, 2024

So why the recent flurry of headlines pronouncing the death of the CMO? In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. Thankfully, I know very few CMOs who fit this description. Across industries and business models, marketing is essential to surviving and thriving.

CMO 85

CMO Enterprise Management Planning Work Management 85

Bluetext

MARCH 6, 2024

1 worldwide by revenue in the Gartner® Market Share report. With a penchant for innovative branding, digital communications, and sales programs, Damien’s insights and leadership philosophy have shaped the trajectory of some of the world’s most prominent firms.

CMO 26

CMO Brand Identity Branding Marketing Budget 26

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 3) Be a Storyteller and a Storymaker.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing. 39% of enterprise marketers use content marketing software. TEAMS AND SKILL SETS. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing. 39% of enterprise marketers use content marketing software. TEAMS AND SKILL SETS. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

chiefmartech

MARCH 27, 2017

With marketing technology growing as a portion of total marketing budget (27% on average according to Gartner ), marketers face two growing challenges: increased scrutiny from C-suite partners on the value of martec investments and the need to get more out of the current marketing technology stack. Always Design for Change.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

chiefmartech

FEBRUARY 9, 2016

In previous years, I would describe the program agenda, then talk about the sponsors, and close by describing who the audience will be. Speaking of marketing technology vendors… At MarTech , there are absolutely no surreptitious pay-for-play options for vendors in the editorial program.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40