Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

ANNUITAS

MAY 3, 2016

Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. Mark spoke about the three ways to grow, “build better products, have lower prices, or provide better service.”. Main takeaway?

Personalization 100

Personalization Digital Transformation Enterprise Management Work Management 100

Contently

OCTOBER 11, 2022

It’s an omnichannel experience, and content marketers must rise to the challenge of communicating with their target audience in a personalized, meaningful way to engage and delight them. For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs).

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Dig deeper: What is digital transformation?

eCommerce 102

eCommerce Marketing AI Best Practices Consulting 102

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 120

Martech

MARCH 29, 2022

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Journeys have changed for digital consumers.

Conference 88

Conference Digital Transformation Marketing Analytics Tools Gartner 88

Seismic

OCTOBER 27, 2020

It’s no secret that the financial services industry has undergone a massive digital transformation in recent years, with the recent pandemic further accelerating this shift to include an all-digital work environment. This transformation has put content at the center of the client conversation.

Work Management 52

Work Management SME Service Digital Transformation 52

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Because, make no mistake, the biggest factor as to whether your business thrived, survived, or didn't was how much it relied on delivering in-person experiences.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Well, COVID19 certainly threw another monkey wrench into those plans.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 96

Marketing Automation Services Work Management Lead Scoring Lead Ranking 96

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Truly helpful marketing incorporates all of the technology you can call on to segment, personalize and automate your messaging. A standard email message doesn’t convey that level of personal awareness.

Work Management 127

Work Management Marketing Management Paid Search Agency Advertising Agencies 127

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 93

CRM Work Management Marketing Management Marketing Automation Services 93

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. In-person events were cancelled and postponed (liked to be cancelled later), putting a huge damper on sales and marketing teams. How to engage prospects.

Marketing AI 141

Marketing AI Trends B2B Marketing Account Based Marketing 141

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. AI in Marketing: The New Frontier. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out!

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. However, we have managed to keep our lead flow at or greater than we did with in-person events.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Assets: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 52

CMO Linkedin Enterprise Management Press 52

Thinkers360

APRIL 20, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and build, amplify and monetize your personal and corporate brand – Sign-up today ! 37 Aarron Spinley SPINLEY.CO

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. More Information: Vidyard Careers; [link]. About Vidyard.

CMO 50

CMO Linkedin Enterprise Management Press 50

chiefmartech

AUGUST 16, 2023

Did existing employees get retrained or were new staff or service providers added? The mad rush to all-digital transformation in the first year of the pandemic coincided with the zeinth of massive martech investments from VCs, a perfect storm of surging supply and demand.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table.

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. Establishing a “source of truth” for customer data (centralized or distributed) as a foundation for digital transformation. Improving personalization through the refinement of buyer personas and customer journeys.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech Advisor

DECEMBER 17, 2019

Learn More: CMO Insight Summit 2019: Craft Winning Content Marketing Strategies. Kevin Alansky , CMO, Higher Logic. The Industry Will Adopt Multimedia Messaging Services (MMS) in SMS Marketing. Matt Reid , CMO, EZ Texting. ” Personalization Must Be Top of Mind. Latane Conant , CMO, 6sense.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

ClickZ

SEPTEMBER 16, 2020

Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO. Vendor selection is largely about capability fit but it is also about service packages, costing, and numerous other factors.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Martech

AUGUST 10, 2021

Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close. That one Google search generated a steady stream of ads for the vendor — but on my personal social media. Digital communications bring customers closer to brands in many different ways.

Work Management 111

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 111

Hubspot

JANUARY 4, 2021

If we treat each person with loving kindness and respect, we'll be making the positive impact I know we can while building a stronger, more loyal base. While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones.

Trends 101

Trends Marketing AI Work Management Planning 101

Content Standard

NOVEMBER 30, 2021

Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot. ” Recognizing the opportunity cost involved, CMOs and CCOs have been scrambling to correct those deficiencies ever since.

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Scott refers to all marketers as “marketing technologists”, which belies his personal journey to marketing from software and web development.).

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 118

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

Porch Group Media

MARCH 9, 2021

In addition to more online shopping and less in-store visits, people are trying new brands and new services. With consumers changing the way they shop and engage with brands, marketers were forced overnight to accelerate their digital transformation. The shopping habits of consumers have changed in the past year. 73% of U.S.

Marketing Automation Services 64

Marketing Automation Services Digital Transformation Marketing Management Case Studies 64

Martech Advisor

MARCH 4, 2020

2019 showed us that consumers are becoming more reliant than ever on the digital services they use to live and work. AppDynamics CMO Angie Mistretta examines how consumer preferences in the digital era have evolved, and what marketers can do to ensure their brand stays top of mind for consumers as expectations continue to shift.

Digital Transformation 77

Digital Transformation Work Management Marketing Management Eye-Tracking 77

Canadian Marketing Association

NOVEMBER 23, 2018

In our journey to master the digital, we’ve neglected the customer journey. This article isn’t about a new technology that will transform your marketing plan. It’s about a mentality shift from “digital” to “digital transforming mediums” that will help make you a better B2B marketer.

Ethics 48

Ethics CMO Digital Transformation Privacy 48

Brandpoint

JUNE 7, 2022

The concept is explored further in this Forbes article by Acquia’s CMO Lynne Capozzi. She explains that over the last few years, we’ve all become accustomed to the level of personalization and omnichannel integration from big companies like Netflix or Amazon, and now we expect that same level of user experience everywhere.

Planning 62

Planning Paid Search Agency Marketing Automation Services Advertising Agencies 62

Martech Advisor

JANUARY 27, 2020

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy. Learn More: Digital Transformation in B2B Commerce. Personalization.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Try our classes for free. All rights reserved.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52