Modern B2B

MAY 4, 2023

This distinguished gathering celebrated the launch of Modern’s Digital Connections 2023 report , delving into the concerns keeping B2B CMOs awake at night. These marketing leaders boast CMO roles at nine global businesses, from FinTech to consultancy and SaaS firms. Asks Nick Webb, CMO at CloudPay.

CMO 52

CMO Top of Funnel Marketing Automation Services Digital Marketing Funnels 52

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 111

CMO Relevance Enterprise Management Peer-to-peer 111

Aberdeen

JANUARY 4, 2019

Let me give you an example: When an account comes to your site, it is a good news/bad news event. The bad news: They are probably 60 – 70% done with their buying research, and there are a hundred other accounts just like them that have no idea you are an option. The good news: They got to your site.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Televerde

FEBRUARY 19, 2018

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. And right on the heels of that is the 2018 event season. Speakers: Michelle Cirocco and Tracy Eiler, CMO, InsideView. Your calendar isn’t lying to you.

Demand Generation 60

Demand Generation Demand InsideView Generation 60

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 324

Account Based Marketing ABM Work Management Marketing Management 324

Martech

JUNE 4, 2024

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. Let’s start with demand generation.

Lead Gen 97

Lead Gen Lead Ranking Marketing Qualified Leads Demand 97

ANNUITAS

OCTOBER 8, 2013

There is much more to a demand generation strategy than deciding which tactics you want to use next quarter. Blog B2B marketing events B2B MarketingProfs Forum Carlos Hidalgo CMO Pulse Summit Demand Gen Inbound Marketing Summit Jason Stewart'

B2B 100

B2B CMO Inbound Marketing Demand Generation 100

Martech

JULY 28, 2021

“The Olympics, even as, historically, a user experience above everything else, didn’t allow dynamic ad serving, which is a core capability in digital media to do measurement, creative rotation and things like that,” said Tal Chalozin, CTO and Co-founder of Innovid. Read more here. Maggie Lower moves from Cision to Hootsuite .

Enterprise Management 113

Enterprise Management Marketing Management Advertising Agencies Demand Generation 113

Metadata

OCTOBER 19, 2022

DEMAND Community launch. Customers can now not only see the impact to ad and revenue metrics, but also to behaviors and events happening on the website. Playbooks are ready-built templates designed to help marketers build the best lead generation and brand awareness campaigns using Metadata. DEMAND 2022. About Metadata.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Who facilitates your learning events, such as virtual learning series? Its relatively easy to spin up a demand generation experiment around this strategy. Give them the list of the peers and their respective groups.

Peer-to-peer 283

Peer-to-peer Buy Sales Cycle B2B Sales 283

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event.

Case Study 54

Case Study Case Studies Studies Work Management 54

LeanData

JULY 13, 2020

Don’t miss LeanData’s Rockstars from OpsStars virtual event taking place in less than two weeks! It’s a kick**s, valuable, virtual event going down from the comfort of your house/office on Tuesday, March 24 from 9am -12pm PT. Here are some of the top reasons for attending this star-studded virtual event. Ready to jam with us?

Peer-to-peer 52

Peer-to-peer Demand Generation Agencies Buzz B2B Sales 52

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Next, you’ll learn how to develop a target account list that aligns with your objectives. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

Heinz Marketing

APRIL 21, 2020

Last week at our CMO Coffee Talk series, it was clear that many CMOs have resolved to lead their organizations forward, leaning into the uncertainty and headwinds to start moving, start selling and start growing again. It might not initially be pretty, but is worth working through.

Planning 100

Planning Peer-to-peer Terms and Conditions Marketing Analytics Tools 100

Ledger Bennett

NOVEMBER 13, 2019

So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. As a result, the CRO can easily justify push back on any involvement in activity that doesn’t have a direct impact on revenue generation. The CMO is usually not so fortunate.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Engagio

APRIL 23, 2020

For example, if a broad channel mix is applied to a more narrow number of accounts, and you see favorable results, you should create a business justification to scale the number of accounts. . Many of your best target customers aren’t buying right now. Invest in your relationships, lean in on building value, give generously.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Strategic-IC

JULY 17, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Declan Mulkeen, CMO Strategic IC - Hey, Alex, how are you doing? Okay, well, look, here we go again.

Account Based Marketing 116

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 116

EverString

MAY 13, 2020

The post A Drink With Maria Pergolino, CMO at ActiveCampaign appeared first on EverString.

CMO 62

CMO Demand Generation Demand Generation 62

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. By attending events, we can meet the movers and shakers – as well as learn how we can help manufacturers better use marketing to solve some of their challenges. . Katy Katz , Director of Account Strategy, Marketing Refresh.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. AI in Marketing: The New Frontier. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out!

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

EverString

APRIL 13, 2020

The post A Drink With Dan Frohnen, CMO at Sendoso appeared first on EverString.

CMO 62

CMO Demand Generation Demand Generation 62

Heinz Marketing

MAY 22, 2020

Now , CMOs and their teams are still focused on ABM, but to an even greater degree. As this crisis continues, companies are tightening up their target account lists and market focus. Now , CMOs are planning for the present, since most new marketing budget is frozen but current programs are still running.

Planning 98

Planning Budget Programs Account Based Marketing Marketing Qualified Leads 98

Engagio

OCTOBER 29, 2018

It’s common for programs to get off track because sales is not aligned on the target account list. When that happens, speak to Sales Leadership and find out why they shifted their account focus. Were the wrong accounts chosen? Did marketing not communicate what they were doing to engage those accounts? .

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles InsideView 97

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 316

Planning Analytics Enterprise Management Work Management 316

LEADership

APRIL 7, 2015

In one particular instance, I knew that the lead generation program we were running for one of our clients was not working as it should. Before the program drained any further resources in time and money, I swallowed hard and gave it to the CMO, “This is not working; it’s actually failing pretty badly. Just like that.

CMO 40

CMO Webinar Metrics B2B Ideal Customer Profiles 40

B2B Marketing Directions

AUGUST 13, 2023

Unfortunately, the survey report doesn't include a definition of "Lead Generation" or "Demand Generation." The survey report contains many other valuable insights, including several findings about the evolution of the CMO role and the skills that are needed in marketing.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I speak at a few events throughout the year and I need to up my game in this area.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ANNUITAS

AUGUST 20, 2015

The answer came in the form of a great story where a CMO in a meeting stated that they really only used two different technologies on their team – marketing automation and a CRM. The CMO then started pointing out more and more technologies that they used. How well do we use those different technologies?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Strategic-IC

AUGUST 3, 2020

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme. You're looking to influence the target account. Episode 2: How to Build a Target Account List.

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. And the biggest event of all is looming in November — Dreamforce. or when the event host supplies the conference scans. Target accounts? New accounts?

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Top Rank Marketing

NOVEMBER 8, 2023

Carolyn Shelby Ryan Gervais has taken a new position as Senior Manager, Demand Generation Strategist, at Deloitte. Kristine Naltchadjian Susan Wenograd has taken a new position as Fractional CMO at Three Ventures Technology, Inc. Being visible and available is important, and writing establishes your credibility and expertise.

B2B Marketing 124

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 124

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. The topic is taking over events, webinars, blogs, social media. I had the pleasure of meeting and seeing Sangram speak about account-based marketing at Vidyard’s Space Camp last week. And it should be.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. 76% of CMOs are responsible for business growth – either directly or as a shared responsibility (Capgemini).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131