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Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Open rate Open rate is another critical and popular metric among marketers. One issue with open rate that marketers should consider is that it can be inaccurate.

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Instagram comes in second with 76%, followed by LinkedIn (59%) and Twitter (53%) (Social Media Examiner) The top 3 ways marketers focus their social media content is around teaching (61%), storytelling (58%), and inspirational posts (53%) (Sprout Social) Headlines in the form of a question tend to receive 23.3%

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54 B2B Mobile Marketing Statistics for 2020

Zoominfo

85% of time spent on Twitter happens on a mobile device ( source ). Plain text emails receive higher open rates than HTML emails ( source ). Welcome emails have an average open rate of 82% ( source ). clickthrough rate for mobile devices compared to 19.3% More than 5.6 on desktop ( source ).

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Hitting the right note: Learning how to show subscriber love

Litmus

The email itself had an incredible open rate of 47.8%! And we’ve done the research: Subject lines that include personalization can result in a 50% higher open rate. The click-to-open rate was well below our average, and we weren’t able to encourage our audience to share what they were grateful for on Twitter.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Social : Audience growth, engagement rate, impressions, reach.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good?

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B2B Content Promotion: Are You Getting the Attention You Deserve?

nDash

B2B Content Promotion on Twitter. The secret to promoting your content on Twitter is engagement. This is why things like subject matter expert roundups work so well when distributed on Twitter. Not every piece of content you create will be a roundup that’s perfect for Twitter distribution. Here are a few to keep in mind.