Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Should your template have a right aligned image, or left aligned? Sup with that?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

DECEMBER 31, 2012

3) I will become an active contributor to social media by posting articles to my company’s social channels. Maintaining an active, helpful social presence is a great tool for growing a reach that can be used to promote your best content. Need help planning your social media updates?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 9, 2014

The well-designed landing pages with attractive CTAs. The well-rounded social media presence. Leads that converted on an offer about social media. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. All leads in the United States.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

AUGUST 19, 2014

While brand new content will get that initial surge of views from direct traffic, email, and social media promotion, it takes time for content to generate ample traffic from search. If you''re updating an offer like an ebook, use the same landing page/URL -- just update it to reflect any changes to the ebook.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. But pay close attention to your ad campaigns, alongside the landing page form data in your CRM.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

JANUARY 14, 2013

1) Social Media Manager. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Job Description: Do you tweet, share, and post to social media in your sleep? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 29, 2015

Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. 6) Target people who open your emails. PPC Advertising Daily'

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Unbounce

MAY 7, 2020

If you’re having a sale , direct them to related sale items with a clickthrough popup. If you’re building popups in Unbounce , we have a ton of templates that allow you to plug your offer into a format that works. Instead, it’s right on a page where a customer can take advantage of the discount and buy the hoodie.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

Unbounce

JUNE 6, 2023

Filling out a templated campaign brief. Not write that landing page. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. The landing page is live. What are the KPIs, dangit?) Not design that image.

Paid Content 52

Paid Content Paid Search Agency Campaigns Ad Building 52

Optinmonster

JANUARY 30, 2023

When you think about why people use social media, this makes sense. Most people are using Facebook to socialize and maybe improve their lives. User Experience The design, layout, and navigation of a website or landing page can greatly impact conversion rates. Action Steps: Make sure your navigation is simple.

Conversion Rate 81

Conversion Rate Conversion eCommerce Urgency Marketing 81

Unbounce

SEPTEMBER 1, 2020

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel. Or an anonymous lurker from a known lead.

Conversion 145

Conversion Examples Landing Pages Top of Funnel 145

Hubspot

OCTOBER 17, 2014

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). The Key Elements to Optimize in Your SlideShare Presentations.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Optinmonster

MAY 18, 2023

Don’t rely entirely on third-party social media platforms or content sites like YouTube. A simple algorithm change may suddenly cause a sharp drop in views on your social media posts or YouTube channel. Build Your Own Audience Our first tip is to always make sure you have your own way of reaching your readers.

Tips 82

Tips Planning Paid Search Agency Advertising Agencies 82

Hubspot

MAY 6, 2021

They’re interested and want to learn about your offerings, whether by subscribing to your email list, following you on social media, or scrolling your website. For instance, a small art gallery may use social media, email, a website, and events to bring in artists and potential buyers. Evaluation. Image source.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Scoop.it

MARCH 17, 2020

In 2020, there’s no longer any debate about the value of social media marketing. of marketers planning to increase their social media budgets in 2020, the space is getting ever more crowded. Social media isn’t a monolith – it has room for multiple content formats, from long text to short visuals , and vice versa too.

Top of Funnel 59

Top of Funnel Promotion B2B Thought Leadership Sales Qualified Leads 59

Hubspot

OCTOBER 28, 2016

To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. So, yes -- you'll need to spend time creating a variety of offers you can put behind landing page forms that cater to people at different stages. Folks even further down might be ready for a demo.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Moz

MAY 6, 2019

What are industry bloggers, social media, and even our competitors talking about? A broad term, like “social media,” could breed multiple blog post ideas. A working title, like “top social media channels for live video in 2019” is now long-tail and specific. What do you wish people knew about our industry?

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

AUGUST 25, 2014

until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times. So instead of working on everything a little bit every day -- your blog, social media channels, website, and email strategy -- prioritize them. Turn that into your "about us" page.

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

MARCH 17, 2014

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Email & Social Media Integration. Fortunately, integrating social media into your email strategy is easier than you might think.

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Hubspot

JULY 24, 2014

If you haven''t created your persona yet, download our template here.) It also includes an awesome infographic -- of course, we have templates for that, too! Create striking images to use in social media that will grab attention and direct people to the event website. What are their key challenges? Use contrasting colors.

FAQ 28

FAQ Clickthrough Landing Pages Template 28

Hubspot

MAY 30, 2014

An ineffective marketer creates a bunch of generic "contact us" landing pages on his website and thinks the leads will automatically start rolling in. Then he creates a landing page for each offer so website visitors can complete a form in exchange for the offer. You can download a monthly reporting template here.

Promotion 28

Promotion Planning Marketing Budget Buyer Personas 28

Hubspot

JUNE 17, 2015

My Attribution Report analysis was an attempt to determine which of our blog posts were the most influential in generating leads -- which posts got the most visitors to click on a call-to-action within the post and convert on the landing page it directed them to. Results on pages two and three, on the other hand, only get about 6%.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

JANUARY 13, 2014

It even includes a template you can use to guide you through building your own personas. While not every piece of content you create requires a lead-gen call-to-action, your content should include some sort of CTA -- whether to share your content on social, subscribe to your blog, or check out another page on your site.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JULY 11, 2014

Then, use this template to create your own buyer personas for your business. Use this free template as a guide to help you set your SMART goals. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we also created this free template. Learn how to create a thank-you page here.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

SEPTEMBER 24, 2019

Add Facebook social media buttons to your blog and website. It could link to your homepage, a landing page, a contact sheet, a video, or somewhere else. Create custom page tabs. By default, your page tabs are set as Timeline, About, Photos, Likes and More. tend to see the highest clickthrough rates.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 21, 2014

These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. Add calls-to-action to each of your blog posts so you can drive some of that blog traffic to your landing pages.

Efficiency 28

Efficiency Paid Search Agency Planning Effectiveness 28

Single Grain

MARCH 6, 2023

These include website analytics software, such as Google Analytics, as well as social media analytics tools, like Facebook Insights and Twitter Analytics. Once your guest post has been published, promote it on all your social media sites with the post link attached.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Vidyard

JULY 9, 2020

Social Media Marketing for Startups 3.3.1 Social Media Marketing Startup Pro Tip: Court Controversy 3.3.2 Top Social Media Marketing Resources for Startups 3.3.3 Top Social Media Marketing Tools for Startups 3.4 Landing Page Optimization 3.6.4 Landing Page Optimization 3.6.4

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Social Media Marketing for Startups 3.3.1 Social Media Marketing Startup Pro Tip: Court Controversy 3.3.2 Top Social Media Marketing Resources for Startups 3.3.3 Top Social Media Marketing Tools for Startups 3.4 Landing Page Optimization 3.6.4 Landing Page Optimization 3.6.4

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

JULY 21, 2015

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Manage social media. Social Media Manager. Here are some scenarios to demonstrate the mechanics. Optimize that content for SEO.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

JULY 28, 2016

List out the cool stuff you did in every position, and then choose the best four or five and turn them into bullet points like these: Drove 37% improvement in newsletter clickthrough rates by rewriting sales copy. Grew ecommerce sales 23% in just 6 months by redesigning and A/B testing all landing pages.

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28