Remove url
Remove Clickthrough Remove Features Remove Hubspot Remove Information
article thumbnail

The Plain English Guide to Google's Knowledge Graph

Hubspot

Before I began writing at HubSpot, I worked at two small businesses. That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Really small. Image Source.

Google 68
article thumbnail

8 Snapchat Mistakes to Avoid (and How to Fix Them)

Hubspot

You can drive viewers to your website by asking them to screenshot a URL, too. The problem: All of your Stories features the same people or themes. Instead of just shooting and posting raw photos and videos, make sure to explore the different creative features to make your content more unique. Story clickthrough rate change.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. If their guides feature a subject-matter expert, feature two subject-matter experts. See if the keyword now has a search feature. but better.

article thumbnail

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

And with new formats and tracking capabilities, you can also use this information to report on its ROI. With TrueView, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes. In-stream ads provide you with the option to overlap a display URL on top of the video.

article thumbnail

The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Your keywords should inform your ad text. The information you can gather from Google Analytics can be used for PPC and beyond. This value determines the position of an ad on a search engine results page. Quality Score.

article thumbnail

How to Build a Perfect B2B Product Page

Hubspot

Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ?

Product 28
article thumbnail

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. As far as how long SlideShares should be, there isn’t a ton of information out there on the exact length you should make it.