Outbrain

MARCH 19, 2020

Graph: Mobile Traffic View Mid-Pandemic; Reviewing Weekly Pageview Trends. Online Traffic Is Surging. Axios: Up to 15% of all web traffic is to content explicitly mentioning coronavirus. Traffic Is More Premium. Red = Week of March 15th; Orange = Week of March 1st; Blue = Week of February 23rd).

Trends 57

Trends Effectiveness Verticals Media 57

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Valasys

JANUARY 23, 2023

If you want mobile traffic, boost your mobile bid adjustment. Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click. Controlling High-Traffic Keywords Keywords with a high volume and a lot of competition might leave a severe hole in your finances. Think about setting a maximum bid.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

QuanticMind

NOVEMBER 27, 2017

Of course, because it’s so much more specific, a query like “Women’s North Face Storm III waterproof hiking boots” will, of course, have a lower search volume than a more-general, high-traffic head term like “women’s hiking boots.”. Again, the reasoning should be clear – non-brand head terms have extremely high traffic but extremely low CVR.

Segmentation 40

Segmentation Cost Per Click Adwords Purchase Intent 40

QuanticMind

JUNE 20, 2017

A significant shock of Facebook impressions for a search term tends to lead to a corresponding spike in Google Search traffic, peaking 3-4 days after the initial Facebook activity. Social is also higher in the funnel, but research suggests a close correlation.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

QuanticMind

JUNE 14, 2017

Endlessly raising bids on Shopping campaigns eventually leads to huge, wasteful traffic spikes for irrelevant queries and matches that convert poorly. This session included discussion on how integrating social campaigns with paid search campaigns can lift performance in terms of traffic, CVR and the ever-important social metric of engagement.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

OCTOBER 24, 2017

Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. In fact, product ads on Bing still show decent traffic post-Christmas. Some Bing tools to measure this include: Campaign planner – For seasonal traffic spikes. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. The two options you have for any pay-per-click advertising are: Cost Per Click (CPC).

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Content Standard

FEBRUARY 24, 2016

According to The Media Image , the reason that Google has decided to axe the right-hand ads is because: “Google has determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to be more profitable in the long run.”

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

According to The Media Image , the reason that Google has decided to axe the right-hand ads is because: “Google has determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to be more profitable in the long run.”

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

QuanticMind

MAY 11, 2018

Consider these common PPC goals: Increase site traffic. On a basic level, here are are important metrics to consider for search, display, and/or social ads (depending on your campaign goals): Clickthrough rate: Can help you determine how relevant your ads content is to your keyword or audience targeting for social or display.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Hubspot

JULY 19, 2016

They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. How to Plan for Ad Spend Success.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

JANUARY 21, 2013

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. 03% or higher.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Terminus

MAY 23, 2019

But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. It does this in two ways: Turning anonymous web traffic into known account traffic so you can quantify overall program impact. You can count the dots, but it won’t help you see the whole picture. It’s our fault.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Optinmonster

NOVEMBER 13, 2019

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Recommended Resource: Need more website traffic?

Keywords 78

Keywords Paid Content Traffic Research 78

Hubspot

NOVEMBER 19, 2012

We at HubSpot have seen higher clickthrough rates for these types of advertisements on Facebook, as well. We do this to drive traffic to our ebook offers, for example, which can be a great lead generation tool. You can also choose to manually set the CPC or CPM. 3) Promoted Posts. 4) Sponsored App.

Advertising Agencies 28

Advertising Agencies Cost Per Click Facebook Advertisements 28

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. It takes the following things into account: Clickthrough Rate (CTR). You’ll find out that it’s actually in Google’s best interests to send traffic to you. Landing page quality.

Paid Search Agency 150

Paid Search Agency Ads Google Cost Per Click 150

Act-On

FEBRUARY 26, 2024

Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. Understanding digital advertising terms just makes things feel better somehow.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Single Grain

JUNE 14, 2023

Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales. They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC).

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Hubspot

FEBRUARY 8, 2013

If you're concerned about the cost, you might be pleasantly surprised to learn it's not going to make a big dent in your budget -- this will be far less competitive than other keywords, because there's far less competition driving up the cost-per-click (CPC). Driving Quick Results.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Conductor

SEPTEMBER 29, 2022

A full 25% of searchers click on the first organic result ; you should try to earn that first spot using SEO, especially since organic traffic converts at almost two times the rate of paid traffic. When Google displays an ad for a given search, however, the clickthrough rate for the first result decreases by 30%.

PPC 52

PPC Paid Search Agency ROI SEO 52

Hubspot

JUNE 30, 2020

Clickthrough Rate. A strong clickthrough rate shows you're sharing website pages that your audience finds relevant. If you're tracking click-throughs to your website, make sure you're analyzing from a single master location, such as your tracking URL builder or your traffic tracking tool like HubSpot or Google Analytics.

Social Media 97

Social Media Template Media Contingency Planning 97

Metadata

MARCH 16, 2022

In most cases, you’re looking to turn the impressions you get on LinkedIn and Facebook into leads or traffic to your site to drive brand awareness. Both options see the highest clickthrough rate (CTR), but they also see the highest cost per lead (CPL). You want users to take action. Although it is followed closely by “Learn More.”).

Cost per Lead 64

Cost per Lead CPL Cost Per Click Best Practices 64

Circle Studio

OCTOBER 12, 2017

Clickthrough rate (CTR) – The percentages of visitors that click on a hyperlink on an advertisement, email or website. Cost-per-click (CPC) – A type of online advertising used to direct traffic to websites, in which companies pay a set amount each time their advertisement is clicked on. Traffic – Visitors to a website.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

PureB2B

JULY 12, 2016

Reducing CPA can increase your ROI within a relatively short period without having to incur the additional cost of traffic acquisition. More often than not, marketers focus on sales or gaining traffic before optimizing costs. In most cases, cost per conversion (CPC) is a far more influential metric than CPL.

Cost per Acquisition 62

Cost per Acquisition Paid Content Acquisitions Cost 62

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. You might not be surprised to hear that WordStream's website experienced a huge spike in traffic over the course of Larry's campaign. But even years later, they're still using this content to drive traffic to their website.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Brandpoint

JUNE 24, 2021

CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. When paying for an online ad, rather than paying for clicks (CPC), you can pay a flat rate for every thousand impressions that your post receives. CTR: Clickthrough Rate. CPL: Cost-per-Lead. PPC: Pay-per-Click.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 19, 2014

CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. CPL: Cost-per-Lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

JULY 21, 2015

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. Driving consistent, relevant traffic and leads from our social network presence.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28