The Point

DECEMBER 3, 2013

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. And it may be old news that NetLine Portal connects to Eloqua, but did you know how it is to set up? We’ve put together new resources on how to get your leads flowing to Eloqua in no time. Create a Form in Eloqua. Determine the POST URL.

Eloqua 45

Eloqua Lead Ranking Lead Scoring Leads 45

Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Hey kid,” they said.

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Oktopost

OCTOBER 5, 2022

Using social engagement data to nurture leads and prospects, marketers in SaaS companies have found that over the course of a month, real-time social interest emails can generate 2x the click-through rates than typical nurturing emails (meaning, emails that don’t take into account social engagement). Meet Jennifer.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. Click here for the announcement.) (If Certainly that’s how I’d spin it if I were a competitor.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. Use Creative and Personalized Video to Boost Conversions.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

LeadSloth

AUGUST 11, 2009

Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.

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Advertising Agencies Paid Search Agency Advertisements Advertising 100

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. Years ago, I gave up on opens and clicks. So clicks don’t work. Click-to-open, or CTO. Clicks are WHAT YOU WANT.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Webbiquity

AUGUST 4, 2020

It records webinar video in HD and lets attendees join with one click and nothing to download. It provides functionality for marketing and promoting your event, online registration, email notifications, branding of all event materials, interactive polls, the ability to promote downloads, chat, Q&A, and audience analytics. ClickMeeting.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Metadata

FEBRUARY 24, 2021

This activity generated 1,915,316 clicks from campaigns with 102,146 net new leads for customers and an impressive 3,832 triggered opportunities, resulting in $66M in triggered opportunity pipeline and 4.4x Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

The Point

NOVEMBER 27, 2018

Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Click To Tweet. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Click To Tweet. He says (in summary): “It’s because their needs outgrow system capabilities.”.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

The Point

FEBRUARY 18, 2020

Click To Tweet. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. Anecdotally, the average tenure of a power user, admin, or Marketing Operations Manager has also shortened, as high demand causes people to job hop to higher-paying positions.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

PathFactory

MAY 29, 2022

This usually involved profile (title, region, etc) and engagement data (opens, clicks, downloads) from the MAP. Note: PathFactory Engagement score is an element of a customer’s overall lead scoring model, just like clicks and downloads.). Using PathFactory Data in your Eloqua Lead Scoring Model. Value Proposition.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 40

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, Eloqua for ANNUITAS.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Ranking 120

InsightSquared

APRIL 12, 2018

To read the full report click here. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. To better understand what marketing automation users feel their platforms are missing, in partnership with Heinz Marketing , we conducted a survey over 11 days in October 2017.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Customer Experience Matrix

APRIL 15, 2012

In general, this study shows substantially lower open rates than other studies, somewhat higher click rates, and higher bounce rates. I’ve calculated the click-to-open rate, which isn’t necessarily the result you’d get if you looked at the actual average. But it’s worth having as a point of reference.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). For example, if someone clicked on an email they might only receive a few points, whereas if they downloaded high-value content they’d receive several points.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

6sense

FEBRUARY 3, 2022

It was an honor to have Heather Foeh and Jocelyn Brown join us to share their experiences and best practices for creating and sustaining the Eloqua Topliners community. Click here to apply for membership. . Learning From the Best . It’s one of the best examples of B2B community I’ve ever seen. . So what makes for a great community?

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Ledger Bennett

JULY 31, 2020

Click here to show your support Other blogs that may interest you. Click here to show your support Other blogs that may interest you. Please join the cause, help me smash my fundraising target of £153.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Digital B2B Marketing

JANUARY 3, 2013

You examine everything in your bid for more opens, more clicks, more leads and more sales. These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches. Saying Thank You improves open rates and click rates.

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Practices Eloqua Best Practices Open Rate 100

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.

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Eloqua Blogger B2B Sales Paid Search Agency 120

Directive Agency

APRIL 21, 2023

They told us to expect 150-250 clicks/per month, but we got 35 clicks/per month and one bad lead/per month. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads. Directories with cost-per-click (CPC) auctions.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. Click to start video at this point —Jill believes in a social surround strategy. Click to start video at this point — Too many people don’t fully utilize LinkedIn.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Valasys

JULY 1, 2021

They can also track and report on deliveries, opens, and clicks. The marketers can automatically send triggered email responses based on the recipient’s actions or behaviors and can even track the clicks made within specific links in the email. Eloqua is also exceptional for those prioritizing tight CRM integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Smarte

DECEMBER 9, 2021

We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. Click here to try out Enrich – our advanced B2B data enrichment capability. You’ll always have complete and detailed contact and company intelligence saving your sales and marketing reps hours of research time.

B2B 98

B2B API Eloqua B2B Sales 98

Crimson Marketing

AUGUST 6, 2015

Before you invest in #martech, consider the #customerexperience you want to create Click To Tweet. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. He explains look-alike modeling and how predictive intelligence means better marketing-sales alignment.

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Churn Rate Linkedin First-Mover Advantage Eloqua 100

Buzz Marketing for Technology

MAY 28, 2014

Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.).

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

NuSpark Consulting

AUGUST 23, 2018

Second, some people click on the links in the off-site articles and come directly to Company Z’s website. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Metrics to Track. Of course, you don’t just want leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

SnapApp

MAY 22, 2015

The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. Landing Pages.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Content Marketing Institute

MARCH 22, 2018

Click To Tweet. About 15 percent of email subscribers are loyalists – people who open and click on more than 10 iQ e-newsletters every three months. LukeKintigh Click To Tweet. And because of the insights available through retargeting, sequential ads had higher click-through rates. Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

JANUARY 20, 2016

Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent-based email lists are obviously contactable but volumes are often quite low.

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Intent Data Intent Lead Ranking Marketing Automation Services 120