Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 277

Video Marketing Content Marketing Content Paid Search Agency 277

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. All-in-one TikTok management tool.

Budget Programs 119

Budget Programs Video Marketing Tools Marketing & Strategy 119

Martech

MAY 24, 2024

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. HubSpot Marketing Hub HubSpot’s Marketing Hub offers a wide range of marketing tools, including email marketing, social media management and analytics. Content Calendar.

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Automation Tactics 108

Marketing Insider Group

JUNE 29, 2021

A quick Google search for SEO auditing tools will show you 1.3 million results and dozens of tools that all seem to have similar offerings. The trick is finding which tools excel at which aspects of an SEO audit, and while most of the top-rated tools offer a comprehensive set of services, they’re all better at different things.

SEO 334

SEO Tools Keywords User-Generated Content 334

Webbiquity

NOVEMBER 19, 2019

You also need marketing technology (martech) tools. For the next few weeks, you can get some incredible deals on some of the best martech tools out there. Video Editing. InVideo online video editor helps you make professional videos from premium templates, images, and music. Video Creation. Email Marketing.

Tools 241

Tools Amazon Paid Search Agency Small Business Marketing 241

Marketing Insider Group

NOVEMBER 16, 2020

MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? MarTech tools can be a pivotal piece of increasing conversions and sales.

Marketing AI 300

Marketing AI A/B testing Tools Lead Scoring 300

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020.

Work Management 317

Work Management Video Marketing Marketing Strategy Marketing & Strategy 317

Webbiquity

APRIL 30, 2020

Are you using efficient Instagram tools to boost your sales? Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Eight top Instagram tools to boost marketing. Coronavirus pandemic and economic downturn.

Tools 237

Tools Social Media Social Networks Work Management 237

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Matchcraft

MARCH 7, 2023

However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads. The purpose of this article is to highlight these common mistakes so ad resellers and agencies can deliver effective YouTube video ads.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

SocialPilot

MARCH 12, 2024

So, let’s learn all about scheduling Instagram reels using popular tools. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool. SocialPilot Tool : Scheduling reels on Instagram with SocialPilot will give you several advantages over native features and meta business suite.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Video Marketing 120

Video Marketing Youtube Click Rate Allocation 120

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Advertising Benchmark 128

Advertising Benchmark Facebook Video Marketing Cost Per Click 128

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. For years, it’s been widely accepted that videos can (and do) boost your conversion rates. IQR and rates. How We Got Our Data.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 111

Cost Per Thousand Advertisements Advertising Video Marketing 111

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Well, the answers are just a few clicks away. Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. Wistia ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 113

Buy Video Marketing Template Social Media 113

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. User-generated content is now accessible for anyone to make and share on social media with a click of the “record” button.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Top Rank Marketing

NOVEMBER 24, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

B2B Marketing 109

B2B Marketing Budget Programs Spending B2B 109

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Video Prospect Like a Pro. Flip through or download these slides to see outreach templates and ideas for prospecting with video.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

MARCH 28, 2017

When you have to grab people’s attention quickly, and don’t have the luxury of a 1,500-word post to explain the awesomeness of your event, the best tool to accomplish this is video. It can help build that emotional foundation, and it’s much easier to be funny, sad or joyful through video than almost any other form of content.

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

Vidyard

SEPTEMBER 23, 2021

You want to start making videos. Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs. Always buy your video equipment with your end goal in mind. Where do those videos fit into the buyer’s journey?

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Go Beyond SEO

JUNE 14, 2022

Here’s how you can transform your marketing with client case stories: all on video. It’s all on video. Easy to digest Easy to understand Easy to share A powerful tool for building trust and engaging new clients. Video isn’t the cheapest form of marketing content. 6 Powerful Goals You Can Achieve With Video Stories.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

SmartBug Media

MAY 26, 2022

Incorporating video in your sales cycle can be daunting. And if we had to guess, the first time you turned on your camera during a video call it was unnerving, too. Whatever the reason, it’s time to step out of your comfort zone and press record because video in your sales strategy has many benefits. Build Trust.

Sales Cycle 97

Sales Cycle Top of Funnel Video Marketing Advertising Funnels 97

Vidyard

MARCH 23, 2021

So you’ve created some videos. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

NOVEMBER 19, 2020

To understand what a dramatic change recruiting has undergone, just consider the rise of recruitment videos. Remote collaboration tools, social media, and professional social networks have been creating an environment where we do less and less face-to-face interacting. They responded by sending more and more personal video.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

SmartBug Media

OCTOBER 21, 2022

In the sales and marketing realm, a professional's most important tool is their voice. Most conversation intelligence software works as an add-on to Zoom, Google Meet, or another type of video conference software by recording the meeting audio. Nonetheless, most people rated it 5 out of 5. How Conversation Intelligence Works.

Conversion 98

Conversion Work Management Tools Marketing Management 98

TrustRadius Marketing

APRIL 8, 2020

There is no shortage of web conferencing tools out there, but not all are suited for large meetings. If you need a video meeting app for large conferences, you most likely either manage a large client-facing team or work with a remote workforce. You’ll want to be sure you invest in a web conferencing tool that fits your needs.

Enterprise Management 116

Enterprise Management Work Management Skype Video Marketing 116

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52