article thumbnail

Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Here’s a stat to chew on: US marketers are now spending 41.9% Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement.

article thumbnail

50+ Video Marketing Stats That’ll Change How You View Video Marketing

ClearVoice

As you delve into the outlined stats below, you will come away with a better understanding of the importance of video in your own marketing efforts. Content marketing video stats. Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). YouTube video stats.

Stats 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Display Advertising Trends 2021: Key Stats and Insights

Bannerflow

How does adding a video increase click-through rate? How does adding a video increase click-through rate? One of the most breathtaking stats we found during 2020 was that on average all ads – across industries – see an uplift of 85% compared to any average day during the year. See for yourself in our report.

Display 98
article thumbnail

20 Mobile Email Marketing Stats That'll Make You Better at Your Job

Hubspot

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place. Mobile Email Optimization Stats.

Stats 101
article thumbnail

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate. The mighty click through rate.

article thumbnail

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. SEO leads have a 14.6% close rate, while outbound leads have a 1.7%

SEM 100
article thumbnail

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

Each type of media has its place in the lead generation process. Fast lead generation and traffic to owned media. Paid Media Stats and ROI. Often, leads from paid channels aren’t quality leads; expect to get lots of spam, especially from paid search. Whether the lead is qualifiable or not, you’re still paying.