Liveintent

DECEMBER 26, 2019

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%.

CTR 63

CTR Paid Search Agency Ads Conversion 63

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. These tools can extract data from various online sources, including websites, directories, and social media platforms. social media Scraping and Monitoring Tools Social media platforms are rich sources of data for B2B list building.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Vidyard

OCTOBER 27, 2019

The average internet user spends 88% more time on a website that contains video, according to data from Mist Media. Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

MARCH 13, 2018

Click here to watch the YMCA interview: Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways. “Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Marketing Insider Group

FEBRUARY 5, 2024

(NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Vidyard

MARCH 13, 2018

Click here to watch the YMCA interview: Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways. “Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Content Marketing Institute

MARCH 23, 2018

When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through the growth and evolution of social media. Click To Tweet. cfrascl Click To Tweet. research Click To Tweet.

SMS 110

SMS Conversion Planning Paid Search Agency 110

Madison Logic

SEPTEMBER 21, 2023

There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline. While many marketers view it primarily as a tool for gaining new logos, insights from Forrester suggest a broader application.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Social Media and Video Marketing. Business purchasers use Linkedin as their social media platform of choice. 8 billion videos are played daily on the site.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Did your customer just purchase a software solution by clicking through a sponsored post on Twitter? Staying nimble on timing is key here. Meeting customers where they are is also essential.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Martech Advisor

DECEMBER 3, 2019

Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. The center should give consumers options for how they receive communications from you (email, social media, texts), how often you should contact them, and the types of information they want.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Hubspot

MAY 16, 2017

With that staggering number in mind, it's not surprising that people are unsubscribing from emails at higher rates. It includes internal data (collected from engagement with your owned digital properties, such as website clicks, email opens, downloaded offers, etc.) Social Media-Based Intent Data.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Social Media and Video Marketing. Business purchasers use Linkedin as their social media platform of choice. 8 billion videos are played daily on the site.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Hubspot

JULY 15, 2020

While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. Finally, add colleagues of people who have historically exhibited high value engagement (nothing like name dropping to increase email open rates)! The resounding answer?

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). It’s time to think beyond the inbox.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 14, 2012

Nor is it dying in the wake of social media's rise in popularity. 1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. Contrary to rumor, email is not dead.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” Monitor your subscription (and unsubscription) rates. With global unsubscribe rates averaging at a seemingly negligible.127

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Porch Group Media

AUGUST 3, 2021

Personalized email messages improve click-through rates by 14% and conversions by 10%. Personalized subject lines increase an email open rate by 26%. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. Source: Forrester). LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. Their favorite video content marketing has a 60% returning customer rate. Half of the clicks on SERPs go to the top 3 results. About 67% of clicks are directed to the first 5 results shown in search engines. Social Media Marketing Stats. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Social Media Marketing - Through a social media tool , you connect with your audience and promote your product/service, increase brand awareness , drive sales, and increase website traffic.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Sword and the Script | B2B

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Adobe Experience Cloud Blog

MARCH 20, 2017

Does your automation platform track open rates for push notifications and emails? In one of Leanplum’s reports, we found that behaviorally triggered push notifications are opened 9x more often than generic blasts. If you’re announcing a storewide sale, you can instruct users to “Click for discounts on [category]!”,

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

ClearVoice

NOVEMBER 11, 2022

Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. Greater than 8 in 10 people communicate through social media. Social media content. Why should your organization invest in social media content? Statista ). billion Google searches occur daily.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Martech Advisor

FEBRUARY 5, 2020

Last year, Forrester released its cloud-based platform for real-time feedback collection across digital and physical channels, called FeedBackNow 2.0. There are also several Voice of the Customer methodologies to consider, including 1-on-1 interviews, chatbots on your website, social media, website browsing patterns, and so on.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. This strategic segmentation maximized the efficacy of our programs and media spend,” Casey explained. 454% brand search clicks. +70% 21pp deal win rate. Increase win rates.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Vidyard

MARCH 16, 2017

Videos under 90 seconds have an average retention rate of 53%. Company websites and social media are the two most popular distribution channels for business video – Vidyard ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” Conversion rates are 6X higher for companies and brands using content marketing than those that aren’t.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social media, websites, and YouTube are the most popular places to distribute video content. Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Outgrow

FEBRUARY 22, 2022

With video, you can not only offer bite-sized media but also long informative videos and product tutorials. You can also repurpose existing content in the form of videos to grow your reach on social media platforms. For example, Airbnb uses videos from beautiful locations to promote its content and campaigns on social media. .

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Hubspot

DECEMBER 5, 2012

After all, no one will click a moldy-looking email. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Start with the open rate of each email in the workflow. Even an email with strong open rates can struggle with low clickthrough rates.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

SnapApp

AUGUST 1, 2017

Here’s a taste of what is to come (feel free to click the link to jump to a section of interest): . . Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. The best companies score and nurture leads extensively to boost quality and close rate. . Metrics and KPIs .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Orbit Media | CMO. . . Both teams need to be accountable for the end 'conversion' rates.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

The Lead Agency

AUGUST 18, 2019

Forrester Research as also predicted that a significant majority of all digital advertising spend will be programmatic over the next few years. The following infographic shows the percentage of brands and agencies that are purchasing programmatically across the various media channels.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

Forrester Research as also predicted that a significant majority of all digital advertising spend will be programmatic over the next few years. The following infographic shows the percentage of brands and agencies that are purchasing programmatically across the various media channels. Source: [link] 4.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97