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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. They offer insights into website visits, search queries, social media activity, and more.

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6 Email marketing templates that drive results

Sprout Social

Social media. Social media buttons. click-thru rate. “My cold list open rate is around 25%. This went out to 300 small digital marketing agencies, resulting in a 22% open rate, 15% response rate and 10 meetings in just 30 days. ” — Jesse Forrest, Founder of CopywritingCrew.com.

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B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

Salesforce reports that personalized email subject lines can increase open rates by 26%, demonstrating the impact of personalization on demand generation campaigns. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

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Have We Seen This Social Media Movie Before?

Convince & Convert

People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different.

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Mastering B2B Marketing Automation: A Definitive Guide to Skyrocketing Your Business Growth

SmarkLabs

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost. This can dramatically improve operational efficiency and grow revenue faster.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. For example, consider using Facebook Messenger or Twitter direct messages if your audience is mainly on social media.

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Political Ads in Emails See 10x Higher Conversions and 3x Higher CTR

Liveintent

According to Forrester, 89% of marketers say the email address is their most important piece of data – allowing them to reach customers and track behaviors across devices and platforms. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%. Politicians would likely say the same.

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