Remove Click Rate Remove Conversion Rate Remove Lead Scoring Remove Twitter
article thumbnail

How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic.

article thumbnail

How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Does Google Ads Work for B2B? .

article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

article thumbnail

The Art of Qualified Appointment Setting: Strategies to Secure High-Value Meetings

Only B2B

This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth. The journey to securing high-value meetings involves a mix of targeted prospecting, personalized communication, leveraging technology, and mastering the art of qualification.

article thumbnail

8 Email Marketing Mistakes that Decrease Conversion Rates

Mailmunch

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” 59% of B2B marketers prefer email for lead generation. 59% of B2B marketers prefer email for lead generation. Show the value of subscribing to your emails . Is Email Marketing really dead? I hardly think so. .

article thumbnail

Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. Don’t worry too much about ranking these pieces early on. Plus, it’s a great way to reduce bounce rate, and it is highly shareable.