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Using AI-generated content? Meta says it must be labeled

illumin

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. This announcement came after a wave of generative AI scandals in 2023.

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New versions of ChatGPT and other AI martech releases this week

Martech

Rows’ Rows AI Analyst for spreadsheets summarizes the main takeaways from any dataset in natural language; runs an analysis that extracts trends, generates pivots, and identifies patterns; and answers any questions about the data, generating a table/cell with answers, following the workflow. added AI to its headless CMS platform.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

ViewPoint

Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Here's the thing: Account-Based Marketing is not really about lead generation at all. It’s also more than just lead generation.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. First, I saw some ads of an e-shop on my phone on Facebook and TikTok during the day. Attribution models can be classified in two groups. Bart: And what about the role of Experiments in this framework?

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Top Reasons Why a B2B DSP is Better Than a B2C DSP

DemandBase

B2B DSPs, unlike B2C DSPs, harness data insights and optimized account profiles that are generated from the ABM platform. This data connectivity provides multiple benefits, as follows: An ABM platform generates critical insights that help identify and target essential in-market accounts.

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. AI-powered generative models trained on warehouse details and historical sales data can help here. How frustrating. The backstory here is all about inventory management.

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Can social responsibility initiatives strengthen a brand image AND satisfy investors?

Biznology

More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. Most sustainability efforts, such as saving energy, cutting waste and streamlining logistics, can be classified more as efficiency practices which will actually increase profits.