Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

Marketo 40

Marketo Advertising Agencies Marketing AI Marketing Management 40

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. What is a lead generation tool?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Zoominfo

APRIL 26, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo What is Boolean Search for Recruiters? By introducing Boolean capability to our search, we’re combining cutting-edge search expression with our best-in-class data.

Zoominfo 130

Zoominfo Work Management Marketing Management Class 130

Webbiquity

AUGUST 18, 2020

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. It also integrates with Microsoft Teams, Salesforce, Marketo, HubSpot, and other platforms. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

JUNE 27, 2014

This model can score new leads and classify existing opportunities in the sales pipeline. Not surprisingly, the company’s Salesforce connector is very efficient, automatically pulling down leads, contacts, accounts, and opportunities through the Salesforce API and feeding them into the modeling system.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. Streamline complex campaigns? Deliver a literal box of donuts? Check (more on that later).

Features 98

Features Marketo API Enterprise Management 98

Adobe Experience Cloud Blog

APRIL 30, 2018

Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Introducing Marketo Audience AI.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

ViewPoint

SEPTEMBER 22, 2015

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? As with other technologies, automating a bad process just leads to more bad results. Focus on the right accounts to move the needle.

Account Based Marketing 120

Account Based Marketing Lead Generation ABM Lead Scoring 120

Vidyard

MARCH 12, 2014

Best in class marketers know this and are starting to combine their MAPs with video engagement data to reap the benefits. If you funnel video engagement data into your MAP, you can see which leads are watching specific videos and start scoring them based on how much content they’ve watched. average of all leads ClearFit studied.

Marketo 52

Marketo Video Marketing Top of Funnel Click Rate 52

Televerde

JUNE 9, 2020

He knows how business gets done and his success in leading brands to meet and exceed their revenue goals is well-established,” said Morag Lucey, CEO of Televerde. He knows how business gets done and his success in leading brands to meet and exceed their revenue goals is well-established,” said Morag Lucey, CEO of Televerde.

Enterprise Management 67

Enterprise Management Marketo Lead Ranking Work Management 67

Avitage

MAY 2, 2012

We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Adobe Experience Cloud Blog

JUNE 13, 2011

We’ve done that with our market-leading Revenue Performance Management platform – a highly intuitive, easy-to-use suite that enables organizations to attack head-on one of the most critical aspects of business: how to create and accelerate revenue growth. You must have a unique and compelling idea that solves a real business problem.

Marketo 48

Marketo Marketing Management Marketing Automation Services Lead Ranking 48

Zoominfo

FEBRUARY 8, 2022

Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. The reason? At ZoomInfo, we’re changing that.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Let’s take lead nurturing , for example. Where did my leads originate from?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Televerde

OCTOBER 21, 2020

Now, no matter how or when a consumer needs help connecting with their loved ones on any Securus product, Televerde will answer the call and deliver a world-class experience. “We The post Securus Technologies Selects Televerde to Enhance Customer Experience and Lead Inbound Client Support appeared first on Televerde. 1 908 377 9969.

Paid Search Agency 52

Paid Search Agency Lead Ranking Advertising Agencies Work Management 52

Adobe Experience Cloud Blog

APRIL 25, 2018

Shad Khan, Marketo Consultant, Revenue Pulse. Emily speaks her mind to champion best processes and constant improvement in global campaigns, not only to her team, but even to those designing the Marketo Engagement Platform TM. Tyler challenges every marketer to build their confidence and have the courage to lead by example.

Thought Leadership 134

Thought Leadership CMO Marketo Marketing Automation Services 134

Adobe Experience Cloud Blog

MAY 2, 2018

Tyler ties confidence to leadership, saying that “a fearless marketer must have the confidence and courage to lead by example.”. Ready to Join the Fearless 50’s Class of 2018? The post Big Lessons from Marketing’s Fearless 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership CMO Marketo Class 134

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. Create standardization, or normalization, smart campaigns in Marketo or use a third-party tool such as RingLead Data Management Solutions. Is it a lot of work?

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Heinz Marketing

SEPTEMBER 9, 2021

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Marketo Engage. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. Marketing Automation Platforms.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Adobe Experience Cloud Blog

JANUARY 27, 2009

Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

Demand Generation 48

Demand Generation Marketo Demand Generation 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. At Marketo, we have team members who are dedicated to verticals of interest. For example, don’t make references to “leads” when trying to penetrate the higher education market. Understand the Market.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Adobe Experience Cloud Blog

APRIL 10, 2017

At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Kabbage

NOVEMBER 9, 2016

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Why should I read it: If there’s one thing Marketo does really well, it’s content. MarketingProfs. Where can I find it: [link]. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Vidyard

FEBRUARY 13, 2014

So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own. #5. By tracking this engagement data on an individual lead level, you can see exactly which pieces of content are resonating with viewers and optimize all future videos to increase engagement and attention span.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Vidyard

NOVEMBER 6, 2018

The Contender is a small business using video to stand out from competitors and punch above its weight class. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. It was viewed by nearly 12,000 students and shared actively on social media.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Leadspace

AUGUST 16, 2023

It’s especially useful in sales and marketing when it comes to prioritizing leads for content marketing or sales engagement campaigns. Obviously, all of this information is extremely valuable for personalized outreach and lead prioritization, but how do we ingest all of this information and determine someone’s persona?

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Outreach 62

Kabbage

NOVEMBER 9, 2016

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. Why should I read it: If there’s one thing Marketo does really well, it’s content. MarketingProfs. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Aberdeen

MARCH 17, 2020

But in order to get there, you need to understand, client by client, how potential clients behave on their way leading up to becoming a sales opportunity. Bob creates ‘double-mitzvah’ win-wins in B2B lead generation by utilizing analytics and strategic relationships. Bob Samuels. Principal & Founder, TechConnectr.

Account Based Marketing 64

Account Based Marketing ABM Intent Data Intent 64

DiscoverOrg

APRIL 5, 2016

That is why DiscoverOrg is beating the pack and has emerged as a best-of-class sales intelligence platform. HG Data’s technology stack data has been integrated with DiscoverOrg’s technology stack data – we’ve combined hand curated technology stack data with the best in class big data gathered technology.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

SmartBug Media

OCTOBER 30, 2019

Or spending hours on end tracking down information, manually sending out emails, and following up with leads? You may just be looking for an automation solution to help follow up after an event or your needs might require in-depth lead nurturing campaigns with complex integrations. Best-In Class Marketing Automation Software.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Adobe Experience Cloud Blog

JUNE 14, 2018

I’m not qualified enough to lead.”. “I Refocus your mind on giving without expectation of fruit, and you will soon find yourself leading all kinds of situations. Find a creative outlet for yourself: take a class, watch an instructional video on a skill you’d like to develop, or doodle in the margins. “But I’m not a leader!”.

Tips 134

Tips Thought Leadership Sales Qualified Leads Creativity 134

Televerde

OCTOBER 27, 2020

Leading technology companies continue to choose Televerde because we are really good at what we do and our teams become true extensions of their companies. Using human and advanced data insights to identify and engage prospects and integrating best-in-class marketing technology platforms into the sales process.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Adobe Experience Cloud Blog

JUNE 2, 2014

Lead Scoring & STP – Bringing Marketing Basics To the World Of Modern Marketing. Obviously this isn’t anything new or revolutionary — anyone who has ever taken a basic marketing class or has been doing marketing for a while knows this already. So why are we talking about STP in the same discussion with lead scoring?

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48