article thumbnail

5 Ways to Effectively Track Your Churn Rate

SmartBug Media

What keeps SaaS marketers and executives up at night, costs companies hundreds of thousands of dollars, and is just as certain as death and taxes? Customer churn. Here are five considerations to track your churn rate: 1. Basic Churn Rate. First, let’s take a quick look at churn rate.

article thumbnail

Paid newsletter pricing 101: How to make the most from your content

ConvertKit

Set the paid newsletter price too high, and you might scare off your most valuable fans. As intimidating as pricing may seem, it’s nothing to be afraid of. The more we talk about pricing openly and honestly and release the need to get it right the first time, the easier it is to move onward and upward. Image via Petition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

ARPA is essential if you want an exact average income, especially when you change the pricing. The ARPA helps reveal trends in account contraction and expansion, assess pricing plans, and identify how ARPA is changing. The ARPA changes depending on your pricing and product. Gross Monthly Recurring Revenue (MRR) Churn Rate.

article thumbnail

Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. When does churn become a problem? The answer varies based on the unique attributes of your company. What Can You Do to Lower Your Customer Churn Rate?

article thumbnail

Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. When does churn become a problem? The answer varies based on the unique attributes of your company. What Can You Do to Lower Your Customer Churn Rate?

article thumbnail

The Cost of Churn: How to Calculate and Mitigate Its Impact with Automation

SmartBug Media

This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth. So how can you calculate and reduce your churn rate?

article thumbnail

When Should Your SaaS Company Update Its Software Packages?

BenchmarkONE

Excellent customer retention and increased revenue is the bedrock of most companies. But having reliable income from existing customers provides companies with a sense of ease that cannot be guaranteed with new sales strategies, which is why SaaS companies look to software package updates as a solid tactic to decrease churn and boost sales.