Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

DECEMBER 29, 2020

It now accounts for about 80% of all marketing channel budgets. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Personalization will arguably be the most crucial trend in the future of marketing. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. It starts with a keen understanding of B2B buyer behavior.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Marketing Insider Group

NOVEMBER 30, 2022

Tactical Considerations for Trends Worth Adopting. Use email segmentation to send email blasts centric to customer industries and interest 3. Use LinkedIn to put out “feelers” for prospective customers by: Joining LinkedIn Groups – these groups connect you with people within your industry. Sources: [link].

Trends 167

Trends Personalization Marketing AI SWOT 167

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Which makes for a smooth segue into the next trend: customer experience.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

CMS Development 115

CMS Development SEO Trends API 115

SmartBug Media

MARCH 15, 2024

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. The rise of influencer marketing is one example of this trend.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. There are many potential uses for them in events for a number of different industries.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. Staying informed about the latest trends and strategies is crucial. This is why NetLine created the 2024 Content Trends & Planning Guide. This is why NetLine created the 2024 Content Trends & Planning Guide. Scratch that one.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. a ZoomInfo partner.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? Here are some key trends that have emerged in telemarketing for B2B marketing: Data-Driven Approach Gone are the days when telemarketers relied solely on cold calling lists purchased from third-party vendors.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Even better?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Ranking 288

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Conductor

JANUARY 4, 2022

When it doesn’t, it’s easy for marketers and decision-makers to focus on the ROI of paid channels that provide instant gratification. But if you can’t get that instant gratification from SEO that marketing leaders rely on from other channels to justify spend, is it really worth the investment?

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Want to see what’s trending in email design?

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Current and Trending Content Evergreen content is a powerful long-term asset. This is a key attribute of any thought leader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Biznology

MARCH 2, 2021

This is a great trend for business leaders and established brands, but it doesn’t mean that success is guaranteed for newcomers and even popular online stores. With all of that in mind, here are the five leading trends that you should use to your advantage in 2021. Capitalizing on omni-channel sales. The best part?

eCommerce 163

eCommerce Marketing AI Lead Ranking Lead Scoring 163

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. The industry’s growth has been driven in large part by collectives.

Trends 82

Trends Planning Work Management Marketing Management 82

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Sana Commerce

JANUARY 5, 2023

While the tail-end of the pandemic, disrupted supply chains and talks of recession have had a heavy impact on the manufacturing industry, they have also positively affected manufacturers by giving them a push toward focusing their business strategies online. The top 5 manufacturing trends to watch in 2023: 1. Final thoughts.

Trends 98

Trends Digital Transformation Forrester Order 98

Only B2B

AUGUST 11, 2020

However, with this neoteric products, the telemarketing industry will be able to nurture and gather potential leads and also intensify the prospects’ experience. Omni Channel Experience In Telemarketing. Omni Channel Experience In Telemarketing. Be bold and adapt the up to the minute trends.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Let’s get into it! What is marketing attribution?

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. But it’s also a source of ideas and industry insights.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Each of your online channels should be in harmony with the other. Do you need to set up a weekly time to touch base to make sure all appropriate channels are updated? Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5.

Trends 157

Trends Planning Work Management Contingency Planning 157

Sana Commerce

FEBRUARY 19, 2023

Despite this exponential growth, the home goods and furniture industry is not without its hurdles. The term furniture e-commerce has become a catch-all term for offerings that fall under the “home goods” industry online. In the US alone, online furniture sales are estimated to cross $208.2 billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. In 2023, businesses across various industries are harnessing the potent influence of social media personalities and content creators to connect with their target audiences in meaningful ways.

PR 65

PR Trends Public Relations Transparency 65

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Say what you want about the practice, but a dying trend in 2024 is saying that cold calling is dead.

Trends 62

Trends Cold Calling Peer-to-peer Lead Ranking 62

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142