Zoominfo

OCTOBER 21, 2021

And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. Social Media Data: Another kind of data that often gets neglected is social media behavior.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Webbiquity

FEBRUARY 23, 2021

Tom: Thinking back to those early days, what were the most effective tactics or channels for promoting the company to your prospective clients? Digital channels were obviously different back then. Social media hadn’t taken off yet. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Litmus

APRIL 19, 2021

As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. In scenarios where there is a large impact, you may need to get your public relations, legal, call center, social media, and other teams involved. Email marketing mistakes happen to the best of us.

Email Marketing 101

Email Marketing Deliverability Public Relations Landing Pages 101

Webbiquity

APRIL 6, 2021

Prior to Kipsu, I’d been with a boutique social media agency where we got to work with some professional sports teams and some big CPG brands. My job was to help develop and deploy social tools to interact with fans and consumers. Tom: I see that you’re active on social media. We struck at a good time. The Launch.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Madison Logic

JULY 20, 2023

Identifying and Targeting the Right Decision-Makers Gone are the days when a sales team could reach out to one gatekeeper to invest in new business solutions. Today’s digital buyers increasingly rely on remote interactions and digital channels to make purchase decisions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Tomorrow People

FEBRUARY 27, 2013

But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. You want your salespeople speaking to as many decision makers as possible and not wasting time getting fobbed off by receptionists and other gatekeepers. Need leads?

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 27, 2013

But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. You want your salespeople speaking to as many decision makers as possible and not wasting time getting fobbed off by receptionists and other gatekeepers. Need leads?

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

FunnelEnvy

DECEMBER 11, 2023

Source: Sprout Social Regardless of the platform, the versatility and accessibility of short videos make them a powerful option in the B2B marketer’s toolkit, providing opportunities to connect with audiences that increasingly prefer video. TikTok is growing fast and offers unique social sharing and engagement opportunities.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SocialPilot

FEBRUARY 26, 2024

One thing that keeps us hooked to our social media feed for hours is how personalized it is. To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. Every social media algorithm takes relevance as its priority. Here’s what has changed: 1.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Conductor

JULY 15, 2021

A full-service agency can be advantageous for your business because it allows you to manage multiple digital channels under one roof. Many large agencies offer enterprise-level reporting, allowing you to get a roll-up of cross-channel performance. If you’re looking to stay nimble, a full-service agency may be the way to go.

Paid Search Agency 98

Paid Search Agency Advertising Agencies SEO Enterprise Management 98

Webbiquity

MAY 4, 2021

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. And never looked back.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. When your prospect doesn’t respond to social touches. Rich was the Senior VP of Business Development for channel partners—not the new business team.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Engagio

NOVEMBER 14, 2023

In addition, platforms may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement, using a mix of native capabilities and integrations. This evolution stems from the realization that B2B buying decisions are seldom made by lone individuals or entire accounts.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Webbiquity

DECEMBER 7, 2021

Tom: What do you see as the most promising mediums or channels for you to get the word out once you’re really ready to roll with us and get it out into the market? The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. And that’s when I left to found the business. The Launch.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Only B2B

MARCH 23, 2022

B2B appointment setting is a sales process that involves contacting potential buyers via several channels (phone, email, and social media) and qualifying and nurturing them in order to establish an appointment. Finding the straight path that links directly to the lead while bypassing the gatekeeper is suggested.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

ClickZ

JUNE 18, 2020

In fact, according to a study by Researchscape only 46% of marketers are collecting data from several connected channels, and 27% report they don’t have any data channels connected whatsoever. That’s a lot of untapped data, housed in separate business silos, going to waste. But that’s all about the change. Conclusion.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

ClearVoice

MARCH 10, 2020

On social, you’re not only competing with influencers, you’re also competing with “petfluencers.” Some marketers refer to verticals as “channels,” usually in the context of major media organizations — think television and radio, not distribution channels like social and search. Everybody is creating content.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

ConvertKit

SEPTEMBER 23, 2020

From high ROI to higher engagement rates than social platforms, email marketing is one of the best ways to generate interest in what you have to sell or promote. You have all sorts of channels to choose from: brochures, blog articles, social media, and more. However, it’s not enough to be inspired. Why distribute it with email?

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Sprout Social

JULY 18, 2022

The novel’s publisher, Penguin Random House , tapped into this spike in conversations with a good old-fashioned social media contest. ottessa moshfegh is the gatekeeper to my soul; the entire essence of my being. When popular BookTokers began sharing initial reactions to advance reading copies, excitement swelled to new heights.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Zoominfo

APRIL 17, 2020

With the advent of job sites and social media tools designed specifically for recruiting, companies don’t necessarily need to leverage a recruiter’s database to connect with the talent pool. Does HR act as a gatekeeper? This is also the way that staffing companies traditionally differentiated themselves from the competition.

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 100

Digital Marketing World Forum

JANUARY 10, 2020

The term “private traffic” refers to the ability to reach customers and drive sales via closed channels, private forums where brands otherwise might not be able to reach the consumer. for example, brands use owned channels like email marketing or websites to cultivate customer affinity. What is “Private traffic”?

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

SalesIntel

JANUARY 21, 2022

Instead, you can leverage Buyer Intent data to limit prospecting (connecting on LinkedIn, getting past the gatekeeper, and sourcing emails) and always target top priority accounts. You must use every available channel to get additional information about your prospects and adopt a laser-focused approach.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Contently

SEPTEMBER 11, 2017

Then, great stories could fuel engagement on every marketing channel. Robert Rose—co-author of Killing Marketing with Joe Pulizzi—spoke about the need for brands to build their own audiences and ditch the gatekeepers of audience attention. It’s very hard to scale content marketing without paid social and search distribution.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Walker Sands

JUNE 17, 2021

This was a mountain of a year for agencies and clients alike, with economic uncertainty and social unrest, yet March leaned into our expertise for stability and working with our partners hand in hand to create meaningful and powerful campaigns driven by creativity and curiosity. This placed us as one of the top volume winners this year!

Marketing AI 52

Marketing AI Paid Social Agency Advertising Agencies Paid Search Agency 52

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. While they might be the gatekeepers, organizations need to consider activating employee content creators beyond their marketing department. Humanizes the Brand.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Hinge Marketing

NOVEMBER 25, 2019

In our recent study of B2B professional services buyers , we found that about 70% of pre-purchase research and vendor evaluation was done on digital platforms: online search, blogs, webinars, podcasts and social media are some of the most common ones. We hadn’t cunningly snuck past their gatekeepers. And you can do that, too.

Work Management 119

Work Management Marketing Management Planning Advertising Agencies 119

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. So does the journalist, the consumer, the social community and the marketer. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. So does the journalist, the consumer, the social community and the marketer. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

PureB2B

JANUARY 14, 2019

Who is the gatekeeper for these decision-makers? Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail. Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail. Social media. Who influences those decisions?

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

ConvertKit

SEPTEMBER 14, 2020

He moved back in with his parents in Riverside, California and with free time for the first time in a long time – no classes, no job – he channeled all his energy into learning how to surf. Being a public figure in a world of social media basically means that you put on a face for your audience 24/7. But he kept returning.

Opinions 77

Opinions Communities Creativity Television marketing 77

PureB2B

JANUARY 14, 2019

Who is the gatekeeper for these decision-makers? Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail Industry events Social media Online publications. Who influences those decisions? Answers to these key questions will indicate who your main contacts should be.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Engagio

JUNE 10, 2019

Also essential are tools for web analytics, progressive profiling, content delivery, social media management and more. Fill them in by talking via phone with decision-makers, influencers and gatekeepers at your target organizations. Even more recently, we’ve seen the rise of ABM platforms.

Account Based Marketing 75

Account Based Marketing ABM Ideal Customer Profiles Marketing Automation Services 75

Buzz Marketing for Technology

JUNE 5, 2013

Back in the day—uh, about 10 short years ago—marketers knew more about their products than their consumers did, and had the luxury of acting as the gatekeepers of brand information. Try adding a YouTube channel to your social media arsenal. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

EveryoneSocial

DECEMBER 17, 2020

We love providing educational material and insights into the value of social media, employee engagement, employer branding, employee communications, etc. Now, this data was pulled as of mid-December 2020 so remember that our social accounts and reach are certainly growing and have probably increased since this was written.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Hubspot

JULY 23, 2018

For most salespeople, social selling on LinkedIn is a way of life. If you've had trouble getting past a gatekeeper or find it difficult to reach the right person at a prospective company, keep a close eye on their hiring. Use Alumni Search. See Who’s Commented On Your Prospects’ Posts. Browse Users Who Have Interacted With Your Posts.

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

Hubspot

JULY 10, 2019

Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). B2B Social Media Marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101