Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Animalz blog

MAY 15, 2023

Whipping up ultra-creative marketing copy and short-form content, like social media posts, product descriptions, and article titles. Midjourney Generating creative, polished images for blog posts and social media. Flexibility is the name of the game as you get started with generative AI. So, how can you adapt?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

sagefrog

FEBRUARY 14, 2024

It equips marketers with practical strategies , bridging the gap between theory and application. It also provides a framework for optimizing user experiences across various platforms, ensuring that websites, apps, and other channels are designed to encourage desired behaviors based on behavioral science principles.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Oktopost

MARCH 20, 2021

Know when the data you’ve compiled is significant enough to prove your theories. For instance, a marketer may insist on doing a podcast, a blog, and a video for social. When it comes to growth hacking, optimization is the name of the game. . Everyone likes playing games, but new customers hate onboarding.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Brandpoint

NOVEMBER 9, 2021

Rachel Neff , Associate Vice President, Finn Partners As people begin to rethink the pros and cons of convenience versus data privacy, more will likely reduce the frequency with which they choose to visit large social networking sites. Followers should be considered vanity numbers and impressions a metric tied to spend.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

chiefmartech

JANUARY 10, 2022

For consumers, online purchasing became the preferred — and at times the only — channel for nearly every category of spending. A wave of B2C-centric martech innovation ensued and is still accelerating in areas such as social commerce and so-called “super apps” (which are more super in the East than the West).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Kevin Indig

NOVEMBER 13, 2023

Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. My theory : Google prefers affiliate content from publishers over pure affiliates because they have editorial guidelines. To some degree, you need to blame the game, not just the players.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Litmus

SEPTEMBER 7, 2021

Both B2B and B2C buyer journeys are self directed with highly empowered prospects using online and offline channels to compare and consider products before making a purchase. With so many opportunities, where and how should you start your AI relationship? Use case: Deliver personalized content and product recommendations.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Atomic Reach

FEBRUARY 23, 2023

Too often, evaluating influencers and campaigns is reduced to a guessing game, with little understanding of what content actually drives an ideal outcome. We began by benchmarking Roman’s historical content performance across owned and social channels. ROI on organic, paid and brand channels, while saving 681+ hours of labor.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Convince & Convert

NOVEMBER 16, 2015

What is the right communication channel? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers.

Conversion 121

Conversion Tagging Case Study Case Studies 121

KoMarketing Associates

MARCH 8, 2016

Social listening initiatives (46 percent). Measurement fell behind because we were really having to work hard to keep up with channel complexity and technology advancement. The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Crimson Marketing

OCTOBER 15, 2015

Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. Social Is A Top-Of-Funnel Channel. This was the truth before social evolved. Social Can Only Work For A Few Select Industries.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. This year, congressional committees have held not one , but two hearings on the "filtering practices" of social media networks. 65% of People Think Social Media Sites Should Remove This Content. The Current Climate. August 1, 2018. The Content Itself.

Social Media 56

Social Media Media Content Validation 56

Martech Advisor

MARCH 13, 2020

Pick the Right Communication Channels. You need to choose the right communication channels to deliver information. Along with your official website, emphasize on social media and email newsletters to consistently communicate information. A great example of this is how Google is cracking down on unreliable sources.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. The Five Stages of Customer Awareness.

SMS 98

SMS Buy Process Paid Search Agency 98

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Your CPL—or the dollar amount you can spend to acquire a customer given channel-specific conversion rates—is your north star. You’ll use this number to determine whether channels and campaigns are performing as expected.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Stevens & Tate

AUGUST 10, 2020

Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Looking for ways to boost your social media brand presence?

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Magisto

MARCH 19, 2020

Social distancing may not be the most fun, but FaceTime can help us get through it – together. FaceTime and play a board game together! Share videos of musicians going live on social media. Create a video of your Top 10 favorite board games. Create a video of your Top 10 favorite video / online games to play.

Video Marketing 98

Video Marketing Communities Youtube Class 98

Sprout Social

APRIL 15, 2019

After all, Facebook boasts the largest user-base of any social network and one of the most engaged. Demographics: additional details such as education level or relationship status can help you target specific social media personas that resemble your real-life customers. But before you write off Facebook as a lost cause, think again.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Biznology

APRIL 18, 2018

The end game of all that is personalization. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. Risks of personalization. This is how I would structure a risk management practice around personalization. And it’s not just the data. It’s the content.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Adobe Experience Cloud Blog

DECEMBER 8, 2011

by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? This feeling is what reinforces motivation to keep them interested in the game.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Promote your booth presence and offer across social media, email, and even targeted ads. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

NuSpark Consulting

DECEMBER 29, 2013

When users see your display ad, but convert via another channel (like search, social, or email) within 30 days of seeing your ad. Multi-Channel Funnels. Google has changed the game again: Active View. Here’s an example of the above, in theory. How has display worked for you?

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Unbounce

MARCH 30, 2023

Game changer. AI content generation AI can help marketers create all sorts of content for social media, email marketing (hello, subject lines), and other communication channels. Of course, the theory is that prices then drop once demand ebbs. Hey, remember the Big Bang? Y’know, creation of the known universe and all that.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

Engagio

DECEMBER 28, 2020

ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more. Marketing will up its game to deliver both basic value and unexpected joy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. However, Katy Perry and Justin Bieber are two of the most followed social media accounts on the internet. It’s been huge. How much of Twitter has been affected?

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Outgrow

DECEMBER 8, 2020

How strong is your Facebook game? 7 Is Acoustical the Best Channel for Your Brain Type ? They are able to engage their audience better by promising them a ‘scientifically engineered music channel’ that will help them focus better! Try this fun marketing quiz and ace your lead generation game! #11 Focus@Will subscribers.”

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

Ledger Bennett

AUGUST 15, 2019

Google was playing the long game to keep users somewhere on their entities, finding the information they needed without clicking into anyone’s website. Go where your audience is spending a lot of their time; on social channels. Paid and Organic Social are a great way to engage a specific audience and prospect new users.

SEO 40

SEO Trends Paid Search Agency CPL 40

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Test your theory. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

chiefmartech

JANUARY 16, 2017

The field of network science , which is rooted in statistical physics and graph theory , has emerged in recent years to help us understand how complex networks such as the internet form and evolve over time. domains, websites, social influencers), the more likely it is that a newcomer to the network will want to link to it.

Marketing AI 40

Marketing AI Network Marketing Allocation Lead Ranking 40

Lake One

APRIL 9, 2019

Every company’s end game is to make money, therefore, everyone should be working towards the common goal of generating revenue. For example, how many leads that came in from paid social became customers? How much revenue did the customer from paid social generate? Still need to fine tune your Sales and Marketing Alignment plan?

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Planning 40

Marketing Interactions

MAY 21, 2018

B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs. People Challenges.

Cost 69

Cost Content Marketing Automation Services Work Management 69

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” As for actions, the What?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

DemandBase

MARCH 4, 2019

Our stated purpose at Stein IAS is to further the theory and practice of B2B marketing. Creativity in B2B has come a long way over the 30 years I’ve been in the game, and it’s now a crucial advantage. It combined a great idea with technology and social disruption. We have an amazing client list that touches every sector.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51