Buzz Marketing for Technology

MARCH 9, 2010

If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity! Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

MARCH 9, 2010

Most customers and prospects probably won’t want to interact with your brand on Facebook, but for those who do, it’s important to engage them through this channel. In short, Facebook provides a place to show the human side of your company, to cut loose just a bit and have some fun. Share this on del.icio.us. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Writing on the Web

MAY 11, 2011

I often wonder what would happen if that creativity were channeled into focused attention to the ball and her strokes. It allows for feedback and interactivity, so you can get a sense for what your readers (or customers) think. She’s quite creative. It can help your search rankings and drive traffic to your site.

Digg 100

Digg Buzz Blogger Press 100

Webbiquity

JANUARY 24, 2011

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? A slick tool with free and fee-based options for creating graphical email signatures, adding interactive buttons and even tracking click-throughs from the different elements of your email signature. Cool Social Media Tools.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

APRIL 19, 2010

HP, P&G) to the channel (e.g. They may very well have seen your messages and interactions in a dozen other social media and more traditional forums first. Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JANUARY 12, 2011

What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Which online tools are most helpful for PR pros? PR and SEO.

PR 100

PR Tools Tips Blogger 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

FEBRUARY 28, 2011

. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Buzz Marketing for Technology

JULY 7, 2008

Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). advertising. blogcouncil. bookmarking.

Social Media 100

Social Media Communities Wiki Work Management 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Run experiments on marketing channels and page elements to determine what attracts higher traffic. Experiment with various onboarding guides, tooltips, and interactive tutorials to see which increases the completion rate. That’s where product experimentation comes in.

Product 52

Product Lead Ranking A/B testing Sample 52

readwrite

JULY 14, 2010

The group has made videos in response to Digg founder Kevin Rose, TV star Alyssa Milano (now big on Twitter) and many more people, famous and not. Iain Tait , Global Interactive Creative Director at Wieden, is leading the effort. ” Old Spice continues to post new, personalized videos to its YouTube channel.

Video Marketing 40

Video Marketing Paid Search Agency Digg Advertising Agencies 40

Hubspot

DECEMBER 14, 2010

Your social channels are overly self-promotional. A Personality Hasn’t Been Developed for your Social Channels. In addition to sharing interesting content, you should also make sure to interact with others in social media. Your Website Doesn’t Promote Your Social Channels. I’d bet not often.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

WebMarketCentral

JANUARY 5, 2009

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Tags: Interactive PR Web 2.0 This Time, It's Personal What these CEOs and other executives also need to appreciate is the importance of their personal brand. to photo-sharing sites like Flickr. Start Twittering. Use your real name in your profile.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

SEPTEMBER 18, 2008

Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. Social media email signatures can also include elements like AIM name, Digg page, Sphinn profile and Ning group. signatures. Here are a few notable examples of Web 2.0 Christina L.

Social Media 20

Social Media Web 2.0 Ning Skype 20

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software).

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). to interact with each other. Interactive Google Doodle Commemorate. View More » Web Video Mull Over 2010 With This Interactive.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

DECEMBER 2, 2009

But with all this Inbound Marketing happening – who is looking at the higher order of Inbound Interactions across many different channels – call it Inbound Interaction Management (IIM). Inbound Interaction Management could mean many things. Related posts: Is Twitter the Next Channel for Contact Centers? Tweet This!

Marketing Management 100

Marketing Management Inbound Marketing Digg Response Rate 100

Content Marketing Institute

JULY 13, 2018

One punchy interactive or animated visual embed (meme, GIF, short video, etc.). Develop a budget for paid reach on the channels used most by your audience. Build relationships with influencers and thought leaders with authority around the post topic (outreach, social interactions, comments on blogs, etc.). Optimize for search.

Promotion 103

Promotion Peer-to-peer Digg Budget Programs 103

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. It’s been nearly two years since my last review of Treehouse Interactive. It’s been nearly two years since my last review of Treehouse Interactive. Here's an update. other advanced features.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

JANUARY 10, 2010

.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. The Six Fears of Facebook and Other Social Media Channels by Internet Marketing Strategies and Secrets.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search. Tweet This!

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Convert

MAY 23, 2023

This means you can test across all channels, devices, and customer interactions to gain a holistic view of the customer experience. Case in point: Digg. Full stack experimentation is testing that encompasses all aspects of a business, from the website to every touchpoint and experience delivery mechanism.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Integrate your email and social media marketing efforts to improve results through both channels? And as some of the posts below show, when integrated with social media tools, email becomes even more powerful.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Buzz Marketing for Technology

APRIL 1, 2010

Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. Tags: Blogging Branding Buzz Marketing Communications Content Marketing Inbound Marketing Interactive Marketing Marketing Social Media Social Networking Strategy Thought Leadership. Tweet This! Share this on Facebook.

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Webbiquity

JULY 19, 2010

The company’s goal is to become a global online channel for SaaS and PaaS (platform as a service) b2b application providers. GetApp.com business software portal: unlike broad-based b2b market sites, GetApp.com is focused on a specific niche—business software, SaaS and cloud-based applications. Share this on Bebo. Share this on Facebook.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Convince & Convert

SEPTEMBER 21, 2010

IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. link] Building a Model for Interactive Marketing | The AIR Blog [.] link] Chris Johnson Another nice post, J. But where to start?

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JANUARY 19, 2011

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! Don’t say those words!) of the past year. Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JANUARY 10, 2011

According to Scott Meldrum, “Brands should market their Facebook page in every available channel they can, including their website, landing pages, email communications, and ad creative&# among other recommendations for increasing their following and level of engagement on Facebook. Branding & Engagement, pt. Related Posts.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

OCTOBER 5, 2010

Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. The ubiquitous Brian Solis offers tips for Twitter success based on the experience of real-world companies like Dell (special offers), Comcast (customer service), using dedicated brand channels (Ford) and developing new ideas (Starbucks).

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. MTV Launches Interactive Visualizatio. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

MARCH 24, 2011

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. When someone comments on your blog or contacts you about something you wrote through another channel, respond. When you write a new post, discuss it on Twitter and Facebook. b2bmarketing

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us There is better user experience, one console, and better leverage and the ability to create, extend and track a dialogue across multiple channels. Interesting question and one I love to ponder.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40