Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Your company can be a part of this marketing strategy and professionally tell your brand story. Have a Production Plan.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. 57% higher brand consideration. 14% higher purchase intent.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Today’s blog post is for you! 4. Koozai.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Product 221

Product Work Management Marketing Management Planning 221

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. I was just trying to look at this one product.’

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Because B2B buyers research solutions on various channels and their journey isn’t confined to one place. Which Channels to Include in Your ABM Strategy?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. The Meta-owned company says this comes after a successful test run in partnership with the cable network Starz. Instagram is currently testing putting ads in search results “to reach people actively searching for businesses, products and content.” Why we care.

Advertising Channels 95

Advertising Channels Advertisements Advertising Cable 95

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though.

Communities 87

Communities Paid Search Agency Product Peer-to-peer 87

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit!

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?”

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Let’s dive into 15 video ideas you can use to get more views on YouTube , grow your channel and fuel your video strategy across your social platforms. Product tutorial. Product reviews and unboxings. Meet the team.

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

Heinz Marketing

JULY 7, 2022

That’s why you need to employ other strategies and channels. Two channels I see as being particularly promising are Stack Overflow and Reddit. To me, these two channels hold the potential for approaching complex tech personas, building trust, and potentially having them self-identify. I find it near impossible.

Advertising Channels 108

Advertising Channels CTR Click Rate Advertising Agencies 108

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. While Reichheld’s research isn’t surprising anymore, it’s still true for SaaS companies, big and small alike. Obtaining G.O.A.T Let’s dive in.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The study uses key metrics to evaluate the value of the promotional products and how they compare to other advertising channels.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Heinz Marketing

AUGUST 30, 2022

That’s why you need to employ other strategies and channels. Two channels I see as being particularly promising are Stack Overflow and Reddit. To me, these two channels hold the potential for approaching complex tech personas, building trust, and potentially having them self-identify. I find it near impossible.

Advertising Channels 102

Advertising Channels Communities Advertising Agencies Paid Search Agency 102

Convince & Convert

AUGUST 5, 2014

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels. Read the whole entry. »

Skype 155

Skype Product Paid Search Agency Brand Identity 155

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Twitter 125

Twitter Product Planning Transparency 125

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up. Transportation services.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Martech

JULY 27, 2023

“The Phuzion platform is the natural downstream extension to our media inventory management solution,” said Matt Hurle, co-founder of Brandcrush, a Critero company. It connects customers to the product they want to research or purchase using only the lens on their mobile phone. It’s a win for the retailer, brand, and consumer alike.”

Advertising Channels 96

Advertising Channels Work Management eCommerce Paid Search Agency 96

Inbox Insight

MARCH 14, 2022

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. Take the fact that both involve more than one channel to communicate, reach and engage with their target audience.

Multi-Channel 97

Multi-Channel Advertising Channels Planning Top of Funnel 97

Buffer

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. To grow, focus on doing less.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Martech

NOVEMBER 7, 2022

The company was in bad financial condition long before Elon Musk bought it, only turning a profit twice in the last decade. For brands Twitter has provided a unique, immediate channel for connecting with consumers. Many companies have boosted their reputation for customer service by rapid response to complaints. TikTok $46.86

Cost 111

Cost Advertising Channels Advertising Agencies Paid Search Agency 111

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. The more you know about Salesforce and how it can help your business, the more valuable you are to your company. Companies and people who choose not to innovate are eventually left in the dust. How do they do it? Technical + soft skills = admin success!

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Contently

OCTOBER 18, 2022

Think a new product feature would be awesome? Guessing about a use case for your product? There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Digital is dominating marketing spend in this cross-channel environment. How do we understand attribution across these channels?”

Analytics 114

Analytics Allocation Product Work Management 114

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 70

Product Paid Search Agency Marketing & Strategy Loyalty 70

Sharpspring

JUNE 23, 2020

Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What Is Omni-Channel Marketing? If you aren’t already familiar with omni-channel marketing, now’s the time to learn, as it will get you further in touch with your customers and help you form great relationships.

Advertising Channels 104

Advertising Channels Planning Advertising Agencies Paid Search Agency 104

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Be specific about the benefit part.

Planning 65

Planning Marketing Plans Product Ad Building 65

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52