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Vidyard

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How to spring clean (or set up) your branded YouTube channel

Vidyard

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

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How to Clean Up Your Branded YouTube Channel

Vidyard

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

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Video Marketing How-To: Performing a YouTube Channel Audit

Vidyard

One question we hear a lot from our viewers is how to understand if the content on their YouTube channel is performing. So today I want to walk you through running a content audit on your YouTube channel. This is where you’ll find all the info you need to conduct a content audit on your own channel. Second last step?

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Change The Channel: Why Your Videos Need a New Home

Vidyard

It created an entirely new channel for marketers, amateur singers, hilarious backyard shenanigans, and big businesses to feature online content. YouTube is still a very important channel for getting eyes on your video content, but it’s best used as a way to drive people back to your website. Your work here is done, right?

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Video Marketing How-To: Re-Using Content On Multiple Channels

Vidyard

For your social channels, length plays a big role – the shorter the better, and Facebook has the added bonus of stripping out sound unless a user explicitly clicks play. If you’re using your social channels as a main driver of views to your video, make sure you’re taking this into consideration before you hit record.

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Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

I stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious.

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Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences

Vidyard

Vidyard, the global leader in video marketing solutions, today introduced Vidyard Video Hubs, a new product that enables marketers to easily create custom-branded video channels on their own corporate websites. “It is the perfect way to share multiple videos because it is Taulia-branded and works seamlessly within our website. .”