LeanData

AUGUST 12, 2020

Once companies realized an automated solution existed that could replace the manual, time-intensive and error-prone lead-management processes they’d learned to live with, they never went back. This month, we’ve collectively arrived at another major milestone: the formalization of a new tech category. A new mile marker.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Purchase frequency.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Email Marketing Automation 114

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. These are just a representative sample — and worth noting that many vendors in the space span multiple categories. Collectively, they had estimated combined revenues of $3.9

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Enterprise Management 98

Enterprise Management Work Management Customer Satisfaction Lead Scoring 98

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. The magic of relevance in marketing automation With 87% of companies either using or planning to implement marketing automation solutions, you risk being left in the dust if you’re not on this train.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Relevance ROI 116

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? I’d say that 90% of the clients we worked with had one of those traditional marketing automation platforms, and if they didn’t – they didn’t use marketing automation at all.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Now I’m not saying the category is close to depletion yet, but there’s a pattern here. It’s a scaling issue.”

Acquisitions 95

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 95

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Determine Your Customers’ Actual Journey.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Martech

SEPTEMBER 1, 2021

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. Leilo (pronounced “lay low”) is a legitimate groundbreaker, blazing the trail for a new category of beverages. But breaking ground in a new category requires marketing that builds from the ground up.

Merchandising 85

Merchandising SMS Communities Marketing Automation Services 85

Metadata

OCTOBER 12, 2020

For us founders who read “Play Bigger” and watch the likes of Salesforce create and dominate an entire category, learning the non-romantic overnight story, getting the #fail moments, overcoming adversity, and discovering hidden absolute truths is the best schooling. Bringing innovation to the market can be unchartered territory.

Marketing Automation Services 75

Marketing Automation Services Eloqua Startups B2B Sales 75

Scoop.it

MAY 11, 2023

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. Automating some of your postings can help you lay the groundwork for your campaigns while making sure that technology can help execute it as planned. Automation, in this case, merely refers to the execution of the campaign.

Marketing Automation Services 236

Marketing Automation Services Social Media Marketing Automation Social Marketing 236

Vision Edge Marketing

MARCH 26, 2024

But this post is about a bigger category – technology. Yet, as businesses dive into these advancements, the challenge arises: striking the perfect balance between automation and the human touch to sustain unbeatable customer experiences. Imagine a financial services firm heavily automating its client interactions. Mine sure is!

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Marketing Insider Group

AUGUST 3, 2020

Thankfully, modern automation technology can make A/B testing better in numerous ways by tackling the weakest points of a manual approach. Even if you’re doing manual multivariate testing, it is impossible to say how one factor influences another that is not in the same category. Here’s how: 1. Finds Correlations Between Variables.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Martech

DECEMBER 18, 2023

Dig deeper: 4 AI categories impacting marketing: Personalized customer journeys 4. Otherwise, this automation won’t work very well. The post 5 ways CRMs are leveraging AI to automate marketing today appeared first on MarTech. Enriched data Have you purchased prospect lists only to discover incomplete or inaccurate data?

Marketing AI 119

Marketing AI Work Management Marketing Management Automation 119

Metadata

OCTOBER 6, 2020

Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies San Francisco, CA, Oct. Metadata is also in the Marketing Account Intelligence, Account-Based Analytics, and Account-Based Orchestration Platforms categories.

Marketing Analytics Tools 90

Marketing Analytics Tools Advertisements Advertising Customer Satisfaction 90

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? These 112 requirements were grouped around five categories: Lead Management. billion in 2019. Ease of use.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

chiefmartech

JULY 11, 2022

Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index. In other words, it’s the ground truth of what a very large sample of companies are actually automating. who are collectively building the largest number of automations (23.2%).

Automation 101

Automation Enterprise Management Work Management Planning 101

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service. This allows him or her to send hundreds of emails per day.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Heinz Marketing

SEPTEMBER 9, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Marketing Automation. Marketing Automation Platforms. Marketo Engage.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Litmus

MAY 17, 2021

Imagine I’m flourishing a top hat while I introduce you to Litmus’ newest feature: Categories for Design Library. Modules can even be in multiple categories for flexible ease of use. Create emails with a quick drag and drop, automate QA testing, collect reviews and approvals, and get advanced analytics all in one spot.

Organization 58

Organization Tagging Newsletter Design 58

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. You’ll find the major categories of MarTech below, what they do, and recommendations. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. Marketing Automation Tools.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

CMSWire

JANUARY 29, 2024

The nature of generative AI as it stands today is predominantly collaborative rather than fully autonomous. Continue reading.

Generation 102

Generation Process Automation 102

Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Automated workflows keep your business running around the clock. Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. What is a Marketing Automation Workflow?

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

SendX

FEBRUARY 25, 2019

One option that you may have never thought to use is email marketing automation. While there are more than a few ways to begin nurturing your leads, email automation is one that should definitely be considered. Believe it or not, email marketing automation isn’t quite as impersonal as it may sound.

Marketing Funnels 160

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 160

Martech

DECEMBER 13, 2021

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. The issue today is that the pandemic induced digital behaviors that have ratcheted up the importance around automating decisions in CX.”.

Automation 89

Automation Lead Ranking Lead Scoring Mobile Marketing 89

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? How is Marketing Automation being used? Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

ClickZ

FEBRUARY 8, 2021

30-second summary: Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Litmus

SEPTEMBER 19, 2022

Companies interested in supercharging subscriber experiences, increasing conversions, and driving revenue outcomes can benefit from incorporating dynamic content automation into their email marketing campaigns. Top purchased services and products or top in the category. How it works. Past purchase behaviors. Loyalty program status.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Sharpspring

SEPTEMBER 7, 2021

In recent years marketing automation has become synonymous with growth. But what’s the current state of marketing automation in today’s business landscape? Many marketing professionals already incorporate some level of automation into their programs. Why Marketers Use Automation.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

Act-On

APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52