SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. Here are just a few of the many things we can’t wait for: Cutting Edge Marketing Best Practices and Case Studies. Yep, we’re marketing nerds.

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

SnapApp

APRIL 19, 2013

If you're an avid reader of our blog, which we hope you are, you already know how excited we are about interactive content. Join us for a free MarketingProfs webinar on Tuesday, April 23rd at 1pm ET as we present How to Increase Engagement and Drive Conversions with Interactive Content.

Eloqua 48

Eloqua Webinar Metrics Conversion Content 48

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. Content creation, journey orchestration, and email would be high on the list. Some do, most don't.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Capstone Insights

JANUARY 17, 2018

Use cases: Review all program efforts that generate and cultivate leads. Website Content/offer placement: Ensure that your website is optimized to drive visitor interaction by highlighting high-value content and offers on the appropriate pages (e.g. Final content: Secure final content for all emails, landing pages, etc.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

ANNUITAS

SEPTEMBER 21, 2018

Maybe not so much in this case. AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. But this is not the case for much of the world. – Adobe is a strong ally of marketing innovation.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Biznology

JANUARY 19, 2018

Have a look at her case for how to manage PR in the “age of the Kardashians.” His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

DECEMBER 12, 2022

You can use these for resource downloads, for contact sales requests, for starter trial requests, registering for a webinar, or any other type of content that someone would access from your website. There are a bunch of different use cases. Dig deeper: Spreadsheets remain critical for marketers. Normalization of fields. Get MarTech!

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Optimization 115

The Point

NOVEMBER 27, 2018

DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. HS) Thanks Daniel!

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Leadspace

MARCH 22, 2023

Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc. Buyer Engagement Scoring Your external 1st-party scoring model that is built through either simple point scoring for engagement in a marketing program or interaction with website content.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Vidyard

JUNE 29, 2015

After all, more than 70% of marketers report that video converts better than other content types, according to Demand Metric. Tech giant Lenovo loves how video and marketing automation platform Eloqua has transformed their marketing strategy and results. ” Check out their case study to learn more.

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

Digital B2B Marketing

JUNE 14, 2012

You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Content that drives overall visibility for your company is different.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Leadspace

MAY 2, 2023

Who specifically has been searching for your type of content? This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Now let’s move on to the final step to optimizing your Revenue Radar – determining and prioritizing the specific people to pursue.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Content4Demand

OCTOBER 16, 2020

By Tyler Heuple, Digital Content Specialist at Triblio It’s better to know your next step than step where you don’t know. Since their days at Eloqua, Triblio’s co-founders, Andre Yee (CEO) and Mike Ball (CTO), have been committed to building martech to help real practitioners in the field impact revenue at their organizations.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

6sense

FEBRUARY 3, 2022

At a recent CMO Coffee Talk discussion, we covered community best practices — what goes into the most successful of them, how to sustain engagement, and (in some cases) how to inadvertently kill them along the way. . Learning From the Best . It’s one of the best examples of B2B community I’ve ever seen. . Keep It Moderated.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Here are a few of the new partnerships and capabilities firms like Eloqua or Marketo will need to make this a reality.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

PathFactory

MAY 3, 2022

Brent Adamson builds a strong case for the elimination of the traditional go-to-market team model (sales, marketing, customer success, and support) in favor of a UCE, or Unified Commercial Engine. Visitor data + content data = a better personalized experience. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

ANNUITAS

MAY 5, 2020

If that’s the case then are you hiring for that role – or are you hiring for a power user that will execute according to the established governance? If that’s the case, where does this new hire come into play and what sort of support will he or she need when executing against his or her own tasks?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

TrustRadius Marketing

JANUARY 8, 2020

While this is the case, 8% of reviewers do come from enterprises. It is most suitable for teams that prioritize inbound marketing and need a tool to support their digital content strategies. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. “ The Content Grid version 2 ” – by Eloqua. ” by Milena T.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

PathFactory

DECEMBER 17, 2018

In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. What happens after a buyer clicks on your content offers? Let me explain.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Ledger Bennett

APRIL 1, 2020

In this case, we’re talking about opportunities for operational efficiencies driven by better use of digital. Over the next few weeks Ledger Bennett will be delivering digital content to support you to take advantage of new digital opportunities, keep an eye out. It’s not what happens to you, but how you react to it” Epicetus.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

In this case, we’re talking about opportunities for operational efficiencies driven by better use of digital. Over the next few weeks Ledger Bennett will be delivering digital content to support you to take advantage of new digital opportunities, keep an eye out. It’s not what happens to you, but how you react to it” Epicetus.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. View the full report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Litmus

MAY 13, 2021

That’s not the case with Litmus. We also sync with Oracle Eloqua, Marketo, HubSpot, Acoustic Campaign, Mailchimp, and Campaign Monitor. Anyone in your organization who has a Litmus account and is an Account Holder, Admin, Full User, Content Editor, or Code Editor can view and use your email templates in Builder.

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible. How ABM Operates with Inbound Strategy—and Runs on Content.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Authenticity?

Brand Identity 161

Brand Identity Branding WOMM WOM 161

Ledger Bennett

MARCH 12, 2020

Map out your event schedule and identify any speaking slots or content that can be recreated digitally Contact all relevant stakeholders and get their agreement to run a digital alternative Give the sales and marketing team a clear plan on the approach and objectives of the project. ? Build an event hub where all your event content is housed.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Vidyard

NOVEMBER 26, 2013

In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. In a funny worst-case-scenario deal, Taulia shows what can happen when you don’t use their services. With Errol hosting, we go through a real-time example of adding a case with a pretend customer.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Heinz Marketing

OCTOBER 4, 2021

They’ve got some amazing speakers, great content. You still haven’t figured out the use cases that you can just say, “Oh, I can do that all day long.” I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115