Kapost

FEBRUARY 13, 2017

Videos are the most engaging content used in modern campaigns. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Consider these facts: 46% of B2B technology buyers have made a purchase after watching a video.

Social Media 78

Social Media ROI Video Marketing Tips 78

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Part I: Where to start with video content.

Top of Funnel 111

Top of Funnel Video Marketing Product Branding 111

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hubspot

JANUARY 26, 2023

You can start a YouTube channel and build social media accounts for free. Remember, going viral can lead to sales. Others expand their video offerings, generating revenue from YouTube or Patreon. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014.

Work Management 71

Work Management eCommerce Paid Search Agency Marketing Management 71

Kevin Indig

MARCH 28, 2023

This article shows what model to apply in which case. Kevin Indig • 6 min read How Google tests new content in the search results This article is a case study that shows how Google ranks new content for different keywords to test its quality. In this case study, I show what this can look like.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Outbrain

JUNE 16, 2021

Video content is an effective way to grab consumers’ attention and boost engagement. Video is one of the most in-demand media formats globally, with 54% of consumers preferring to see video content from brands and businesses over any other format. 7 tips for driving video engagement for your brand or business.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Don’t have the budget to work with YouTube influencers?

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Outbrain

MARCH 15, 2021

The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. Invest in Video. One important media format to consider is video. If you want to drive shares and reach more people with your content, you can’t ignore video.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

ClearVoice

JULY 18, 2023

Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. It capitalized on a 2019 Peloton commercial in which a husband gifted his wife a Peloton bike, and she created a video diary as a thank you. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. A/B Testing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

by Jon Miller Online video is exploding. Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. The appeal of the play button. No problem.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Video Marketing. Buzz Marketing. Field Marketing. Global Marketing. Interactive Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Biznology

OCTOBER 22, 2012

VIEWS ( YOUTUBE ): If your brand is on YouTube, views are valuable currency. Views are turbo-chargers for your search rank, especially since YouTube is the #2 search engine. If you ever want your social media activity to go viral, case studies indicate it is more likely to happen on YouTube than any other social network.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. That's a different story.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. That's a different story.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. We’ve created a video about how to find and identify these keywords here. See the examples below.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

ClearVoice

AUGUST 1, 2019

The smartphone videos he posted on Twitter were heartening and truly inspirational. Social Media Component: Aerie is a case study in using social media to push the envelope, differentiate from the competition, and showcase a brand’s values.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Adobe Experience Cloud Blog

JULY 24, 2014

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)?

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. They planned to create a video portraying a true story that captured the raw experience of motherhood. You definitely want to check out the video here.

Case Study 154

Case Study Case Studies Storytelling Studies 154

Biznology

MARCH 20, 2018

” Mizuno running long tail outreach marketing case study. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

LeadSquared

MAY 20, 2015

In which case, it would go viral. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. And, I am not talking fancy, high cost videos either. And, most of these videos aren’t uber-cool, they are just valuable. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Why is this person with so much talent unnoticed but this simple video is getting so much attention? Virality is like alchemy. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Marketing Insider Group

AUGUST 29, 2023

On social media, this trend manifests as: Engaging videos Infographics Quizzes Interactive posts The goal is to convey valuable information in a fun and captivating manner. Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. How can your brand take advantage of video content?

Social Media 241

Social Media Marketing AI Trends Peer-to-peer 241

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). We Are Social. Heidi Cohen.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Outgrow

AUGUST 13, 2022

Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away? Tim Soulo: So the Homepage Copy was a public case study more than anything else. Tim Soulo: Great question.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

LeadSquared

FEBRUARY 2, 2016

Creativity : Creativity doesn’t mean Photoshop , or that video editing software, or Canva for that matter. No matter if it is a campaign in Africa or a video that is doing really well in Australia, you can watch it all, and find it all on the internet. Think video. Think visual. Capture data. Capture email ids.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Contently

APRIL 18, 2023

Do they prefer to read blogs or watch videos? Channels that B2B organizations have seen a healthy return according to content marketing ROI statistics include: White papers and case studies: Providing in-depth industry insights, survey reports, and case studies can position your brand as a thought leader and generate leads.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Brandpoint

JUNE 12, 2019

You’ve written the perfect script, targeted your audience and decided the message you want to share with them, filmed take after take, and now, after hours of editing, you finally find yourself with a perfectly crafted video. What is Branded Video Content? So, now what? But first, some definitions. Source: Spin Sucks.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JUNE 8, 2012

So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Scott : And that’s the problem with looking at best practices and case studies is that you’re not the same person as somebody else. ” Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. In addition, all the copy and content is pre-linked, all the videos and images have embed codes, and everything is as easy as pie to copy over and post — as easy as I know how to make it. Three outreaches.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Single Grain

MARCH 2, 2020

If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. Emails are opened 7% more when they have the word “video” in the subject line. Don't believe me?

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Single Grain

OCTOBER 30, 2020

First, I’ll break down a case study that made infographics popular and then I’ll show you how to leverage it in 2021. Infographics Case Study. Sure, Neil has a lot of brand power and can make just about anything go viral if he really wants to. What goes into creating a viral infographic?

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145