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How to Turn a Case Study into a Customer Success Story

Hubspot

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. In most other types of qualitative research, researchers start with a hypothesis and then conduct a study to test that hypothesis.

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10 Company and Product Branding Tips from Microsoft

Convince & Convert

» Social Media Case Studies brand awareness corporate social media microsoft product branding skype social media branding social media magic social media strategy xbox' Here are a few tips to help guide you as you build out both your branding and social media strategy. Read the whole entry. »

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Top 8 Insanely Useful Content Marketing Tools Brands Need

nDash

While many often think of Skype as a communication app, it’s so much more than that. Additional benefits of using Skype for content marketing include: Capture audio or video testimonials from clients or other power users. Edit video interviews, webinars, or case studies into highlight reels. Organize and share data.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets. The answers to those questions need to exist in your sales decks, one-sheeters, and case studies.

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13 Things You Should Do When Filming Remote Interviews

Vidyard

case study vs. video podcast ), whether you need B-roll footage, and how you plan to use the actual video (i.e. Traveling to a customer’s office to film a case study video , for instance, is a big undertaking and a time-consuming one as well. Check out some of the most popular options—such as Zoom, FaceTime, Skype, etc.—and