WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. White Papers. Case Study Writer. White Paper Writer. WriteSpark Tech Marcom Insights.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. White Papers. User manuals, online help files, release notes; sometimes very technical articles and white papers.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. White Papers. November 11, 2008 in Case Studies | Permalink. Case Study Writer.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. White Papers. Case Study Writer. White Paper Writer. WriteSpark Tech Marcom Insights.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Marketing Craftmanship

AUGUST 19, 2011

These functions might include: “News”; “In the News”; “Upcoming Events”; “Thought Leadership”; “Case Studies”; “White Papers”; “Webinars”, etc. Based on these impressions, website visitors will likely conclude one or all of the following: This company is out of business.

Thought Leadership 100

Thought Leadership Paper Press Case Study 100

Content Marketing Institute

AUGUST 10, 2018

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. JLL’s content model traditionally revolved around email campaigns, research, and public relations. Content is never just content. Build on results.

Trust Marketing 63

Trust Marketing Content Marketing Work Management Paid Search Agency 63

WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. High-visibility projects that position your company, such as case studies that showcase your success to prospects and support loyalty from current customers.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. High-visibility projects that position your company, such as case studies that showcase your success to prospects and support loyalty from current customers.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

Sword and the Script | B2B

FEBRUARY 16, 2021

Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s not about you, your company or products. It’s about your audience. Make your audience the hero. Keep your content marketing separate and distinct. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Ethics 95

Ethics Customer Surveys B2B Thought Leadership Media 95

Webbiquity

MAY 10, 2011

And another recent study from McKinsey concluded that, whether you can directly measure ROI or not, companies that embrace social media are more profitable than those who don’t, and “those that fail to implement social media could be making a “critical mistake”.&#. Promote white papers / eBooks / reports for lead generation.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

EMagine B2B Blog

FEBRUARY 27, 2018

Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social. Stay in school kids, please.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

EMagine B2B Blog

FEBRUARY 27, 2018

Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social. Stay in school kids, please.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . There are a variety of other methods one can use to boost engagement besides inbound marketing such as advertising, email campaigns, events, public relations, etc. Look at this case study for example. The Demand Generation Funnel.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. Webinars and public forums entail lead qualification and follow-up with prospects. Unfortunately, many B2B marketing tactics are often one-off or plug-and-play solutions. Blogs and newsletters demand original, timely content; not canned information.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Exo B2B

NOVEMBER 22, 2018

From there, you decline in different axes and you put in place your tools (blog, newsletters, case study, etc.) We must therefore equip them with support material; demos, data sheets, white paper, videos. Expect a large public relations budget. In the end, our strategic positioning can be called to change.

Top of Funnel 51

Top of Funnel Marketing & Strategy Marketing Strategy Work Management 51

Bluetext

MAY 5, 2023

Provide your employees with your updated brand guidelines, outlining how your brand should look in white papers, PowerPoints, data sheets, etc. came to Bluetext with the goal of creating a new unified brand identity, revamped external messaging, and strategic public relations that would help them stand out in the crowded AI space.

Activities 26

Activities Tactics Brand Identity Branding 26

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information. Do you have your web site’s good content under lock and key?

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Examples include ebooks, videos, case studies, recorded Webinars, and blog posts.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Content comes in a variety of formats; white papers, articles, case studies, webinars, podcasts, videos, ebooks, blog posts, Slideshare presentations, etc.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

ClearVoice

MARCH 26, 2020

Public relations agency. White papers? For example, if the other guy is producing kick-ass case studies each month that are getting hundreds of downloads, and you’re not, ask your content agency to do a little A/B testing with top-level content and content resources for your audience. Blogs posts?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Bluetext

JULY 16, 2019

To learn more about mastering the art of media relations, read Bluetext’s “ 4 Public Relations Tips ” and learn how Bluetext can help your brand’s media relations program. Prove expertise to clients by regularly publishing case studies, white papers, and blog insights. Controlled Communication.

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

The ROI Guy

OCTOBER 11, 2010

Tier 3: Out-Bound & In-Bound Marketing Traditional marketing (outbound marketing) is a marketing strategy that focuses on finding customers by building brand awareness through advertising, promotion, public relations and sales. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

FunnelEnvy

APRIL 1, 2024

To cater to different learning preferences, utilize various content formats for lead nurturing, like blog posts, case studies, white papers, and infographics. Public Relations: A strong PR strategy can help you generate positive media coverage and industry recognition, helping drive demand for your SaaS product.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Online Marketing Institute

MAY 18, 2010

Identifying topics related to these different types of content and media for optimization will give you a better picture of what you have to work with. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

nDash

OCTOBER 8, 2020

Blogs, web copy, guides, ebooks and white papers are my jam.”. White papers. Case studies. White papers. Case studies. White papers. Case studies. “I make complex technical topics easy to understand using data and smart content. Area of Expertise: .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

ClearVoice

APRIL 22, 2022

White papers. Public relations efforts. White papers (especially content that is gated and can help you gather more information about prospects). Webinars and events designed around case studies. Infographics. Newsletters. Frequency, consistency, and timeliness are critical at this stage.

Top of Funnel 119

Top of Funnel Work Management Digital Marketing Funnels Best Practices 119

Envy

APRIL 30, 2020

Marketers need to apply data-driven practices to content marketing, using tools to track email open rates and white paper downloads; heat mapping visitor behavior on blog posts and case studies; cross-referencing demographic information with click-through rates and view rates, etc. How will it all be distributed.

Top of Funnel 133

Top of Funnel B2B Marketing Allocation Marketing Budget Creation 133

Online Marketing Institute

JULY 31, 2012

White Papers. Case Studies in Custom Content. Advertising and Public Relations. Booth-related Services. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. Steakhouses.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40