Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter. Many organizations are now tapping into the power of employee advocacy , as their company newsletter alternative. And rightfully so!

Newsletter 64

Newsletter Companies Distribution Communities 64

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Studies 52

Case Studies Case Study Business B2B Thought Leadership 52

Marketing Insider Group

AUGUST 26, 2020

Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. You might need to do a little digging beyond the cursory treatment these case studies receive online to find the numbers for their actual ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

SEPTEMBER 12, 2023

Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. If a strategy isn’t hitting the mark, AI swiftly adjusts, redirecting your resources to avenues with the most potential.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

BOP Design

DECEMBER 21, 2021

It’s a resource they can take away from their search, follow, and implement best practices. Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. Email Newsletters. What’s the value of email newsletters

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

WriteSpark

JULY 21, 2009

If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. The forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies.

Resources 120

Resources Case Studies Case Study Conference 120

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples. Don’t abandon the self-service experience.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Share Case Studies. What is a Hot Lead?

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

xiQ

MARCH 1, 2023

However, despite the immense effort and resources invested in content marketing, many companies fail to achieve the desired results. However, despite the immense effort and resources invested in content marketing, many companies fail to achieve the desired results.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Even if you don’t have the resources to launch your own production, you can still leverage the benefits of podcasting. A whopping four billion people used email every day in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. It is worth signing up to his Crypto-Gram newsletter for topical security related discussions and news. These are not in order of preference! Naked security by Sophos.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). Invite them to sign up for your newsletter. Resources Section. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Case studies offer this outsider perspective on your product and help boost your credibility.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Scoop.it

MARCH 2, 2023

Email newsletters One unique benefit of email marketing is that your message lands directly in your customer’s inbox. Best used when: nurturing leads, sending regular newsletters, or if it drives revenue for your business. Case study Your audiences have specific pain points they’re looking to solve.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Contently

DECEMBER 6, 2022

Did they purchase your product based on that one ad they saw on TikTok, or did additional touch points (product reviews, blog posts, newsletters, etc.) For example, you may use social media, newsletters, blogs, and videos as top-of-funnel content. influence their purchase?

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. But if someone starts reading your newsletter every week, or attending hour-long webinars, or takes an educational course you made, that person is much more likely to become your customer in the future.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

SalesGrape

FEBRUARY 2, 2024

While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost. Case studies, client testimonials, and references can provide insights into their past successes and the impact they’ve had on businesses similar to yours.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. How to become a trusted information provider Here’s my advice to transform your brand from a name in the market to a trusted resource your audience relies on: 1.

Media 95

Media Brand Identity Branding Storytelling 95

Hubspot

DECEMBER 21, 2020

Coordinate with your team to see if this is a one-off marketing email like a monthly newsletter, or if you're being asked to write for a series of emails, like a nurture campaign. Featured Resource: 15 Email Templates for Marketing and Sales. Featured Resource: 6 Free Blog Post Templates. Conclusion. Download these templates.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

SnapApp

OCTOBER 31, 2017

All of our generational research-related content is housed on one resources page , so we can easily direct those interested to it. . Inclusion in newsletters. We featured the research and webinar as core content in our monthly marketing newsletter to drive attendance. . . Getting the Word Out: Promotion. . Event promo.

Case Studies 54

Case Studies Case Study Interactive Marketing Sales Management 54

Martech

SEPTEMBER 11, 2023

ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. for marketing case studies featuring AI technology would only produce results prior to September 2021. For example, asking ChatGPT 3.5 Get MarTech! In your inbox.

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. Until they’re ready to discuss quotes and contracts, drip campaigns and e-newsletters will keep your brand in their field of awareness. The ROI on email marketing is $36 for every $1 spent.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

BOP Design

APRIL 6, 2020

Downloading a case study? Signing up for your company email newsletter? Top of the funnel sales leads are passive leads coming from the website—visitors signing up for an email newsletter, downloading a piece of thought leadership content, etc. Let’s discuss the different levels of the sales and marketing funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Can you immediately tie those into the core metrics of the business?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Hinge Marketing

JUNE 4, 2015

.” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

Spiralytics

APRIL 25, 2024

Customized Communication: CRM insights help craft personalized emails, newsletters, and product updates for each segment’s interests and needs. You can provide them with tips, best practices, or case studies related to that feature. #2. For instance, a segment of users frequently uses a specific feature of your software.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

APRIL 5, 2022

Get the daily newsletter digital marketers rely on. Future users will be looking forward to getting their chance to use it and, therefore, are more likely to take advantage of your more scalable training resources. Tip #3: Offer a variety of ongoing training resources. Newsletter or Slack channel. Processing.Please wait.

Budget Programs 103

Budget Programs Peer-to-peer Work Management Marketing Management 103

Martech

MAY 3, 2023

Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. But here’s the thing: not every article needs a hard CTA.

Top of Funnel 96

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 96

SalesGrape

NOVEMBER 5, 2023

By automating these tasks, chatbots free up valuable resources that can be redirected towards more strategic activities. Based on this information, the bot can then send personalized follow-up messages containing relevant resources such as blog articles, case studies, or product demos – all aimed at nurturing leads towards conversion.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). It can either draw them in further with online resources and content , podcasts, videos, and news, or it can say the same thing as your competitors' sites, providing a laundry list of services and a nice look, but neither helping nor hurting your chances to start or enhance a relationship.

Marketing Websites 101

Marketing Websites Marketing Budget Case Studies Case Study 101

MKT1

FEBRUARY 12, 2024

Without getting buy-in and support from other teams, you won’t get the resources, collaboration, or results you need. In this newsletter: This newsletter is a companion to “Intro the MKT1 Method”, an overview of our core principles for building B2B marketing teams. Find the newsletter, video, and slides here.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75