KoMarketing Associates

NOVEMBER 29, 2018

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? This was followed by social media (85 percent) and company websites (75 percent). What can marketers be doing to boost their SEO? That is a loaded question.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. Building a comprehensive strategy that generates this level of engagement and conversion isn’t easy – it takes time, patience, and resources. It takes time to build up an audience on social media.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Webbiquity

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? AT&T or Verizon).

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Porch Group Media

APRIL 22, 2021

We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. As with all marketing channels, social media is continually evolving. 88% of social advertisers use Twitter.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

seo.co

NOVEMBER 22, 2021

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. WordPress has support resources built on a hefty community forum that’s moderated by both WordPress fanatics and employees alike.

CMS Development 105

CMS Development Industry CMS SEO Paid Search Agency 105

Porch Group Media

JULY 15, 2021

Compared to a year ago, social media increased by: 43% – Discovering new products, services, brands 42% – Learning about products, services, brands 36% – Purchasing products, services, brands. Marketing on Social Media. How do Consumers Use Social Media Today? And consumers agree.

Social Media 71

Social Media Product Media Marketing Budget 71

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. But today, whether you’re looking for a new pair of boots or a new piece of your tech stack …well, there’s an app or social netw ork for that.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

markempa

FEBRUARY 2, 2015

” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. Research your customers and find out where they network, and then do the same.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. Hinge Marketing ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The Simply Google ‘social networking websites’.

Social Media 52

Social Media Work Management Marketing Management Class 52

EveryoneSocial

JANUARY 29, 2019

Does your company embrace and dedicate resources to enterprise collaboration? This is where enterprise collaboration becomes essential and why more companies are focused on resources and solutions devoted to this area. External enterprise collaboration can happen on social media among employees, brands, and consumers.

Enterprise Management 76

Enterprise Management Work Management Peer-to-peer Social Networks 76

GreenRope

MAY 28, 2020

How to Market Your Business on a Zero (or Small) Marketing Budget. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Marketing takes many shapes and forms. They will help you extend the life of your marketing campaigns without digging deeper into your pockets.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Content Standard

NOVEMBER 7, 2018

With Snapchat struggling to hold on to its existing user base, and Facebook having to deal with plenty of recent flak, you might be tempted to say social networks are hitting a mini-recession—if not for Instagram’s eye-catching growth. Instagram’s Growing Marketing Appeal.

Paid Search Agency 95

Paid Search Agency Facebook Companies Case Studies 95

MindFire

DECEMBER 11, 2020

Marketing & Sales Pros Frustrated by COVID: If in a 90-min training, we teach you a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … Without you having to become some sort of super salesperson …. coming soon].

Demand Generation 52

Demand Generation Training Social Networks Network Marketing 52

EveryoneSocial

DECEMBER 26, 2018

These are many of the top questions marketing leaders can still struggle with today. Humanizing Your Brand with Employees + Social Media. Often times some lazy marketing and business leaders use technology as an excuse to be less human. Too many times they take the easy route vs the right route to social business success.

Social Media 63

Social Media Brand Identity Branding Media 63

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

JANUARY 17, 2012

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. Here are 8 great ways to start extending the power of social media beyond their individual websites. 8 Ways to Leverage Social Media Beyond Social Networks.

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

SEPTEMBER 9, 2014

Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

EveryoneSocial

DECEMBER 14, 2021

Organizations of all sizes benefit from getting their teams active and engaged on social media. Let’s take a look at how a pure play advocacy solution like EveryoneSocial can transform small and mid-market companies, as well as the advantages these teams have and tips for advocacy success. Lower marketing costs.

Paid Search Agency 56

Paid Search Agency Paid Social Agency Enterprise Management Companies 56

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. No problem.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

markempa

JULY 29, 2009

I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)? How are you doing it? What works, and what doesn't etc." 

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. For some, the social network might not be the right fit, but for millions of others, it’s a must. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. More than 1.71

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

EveryoneSocial

DECEMBER 14, 2021

Organizations of all sizes benefit from getting their teams active and engaged on social media. Let’s take a look at how a pure play advocacy solution like EveryoneSocial can transform small and mid-market companies, as well as the advantages these teams have and tips for advocacy success. Lower marketing costs.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Companies 52

Content Standard

DECEMBER 14, 2016

For marketers juggling a million different tasks and to-do lists, social media platforms can feel like pieces of hay: on its own, each one is lightweight and manageable—but collect enough, and suddenly you have a bale too huge to lift. Case Study: The Economist. So, what do you do?

Social Media 40

Social Media Marketing Budget Media Brand Identity 40

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

EveryoneSocial

MAY 21, 2019

Typically, when you think of the term “employee referrals” your mind may go to the impact on human resources and hiring benefits. Thus, helping drive results in marketing, sales, and recruiting.”. This could be in-person with friends or on the phone, at networking events, etc. Where the Employee Referral Typically Happens.

Organization 75

Organization Word of Mouth Terms and Conditions Organic Leads 75

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Web users in every age bracket, ranking only beneath shopping and social networking in popularity. Related Resources: Lead Gen Summit 2013: September 30 – October 3, San Francisco.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Except in rare cases (e.g.,

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Yet all too often organizations only rely on a few people to create content — typically someone (or multiple people) in the marketing department.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

ViewPoint

OCTOBER 24, 2011

Chatter essentially provides a private social network that promotes collaboration, connects people quickly and accelerates information sourcing and sharing. Another major benefit is that our prospect development services provide thorough market coverage, a requirement that few companies are able to address successfully.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Televerde

JUNE 7, 2021

The advent of the internet has completely changed the face of sales and marketing. Today’s sales and marketing teams must keep abreast of current techniques to ensure they’re delivering the right content to the right people at the right time. What Does it Mean to Modernize Sales and Marketing? Collaborative Mindset.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

Valasys

DECEMBER 18, 2019

Let’s face it – we all draw our inspirations from several people and resources – whether online or offline. B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. This implies investing resources and valuing it in its current management.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40