Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Digging into the results publicized in these case studies, what does B2B success look like? New customers.

Social Media 100

Social Media Media Case Studies Case Study 100

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Walker Sands

JULY 16, 2019

Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates. So, it’s imperative to begin the process by having sales and marketing work together and agree upon granular-level goals for each targeted customer.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. Tech like: A CRM Marketing automation tool Email marketing tool Social media publisher Analytics Content management system. Not so fast.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Presenters of Inbound Conference.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. eMarketing Strategies for the Complex Sale. Click and download FREE eBook from Marketo and ClickDocuments. Stephanie Tilton. Get Content.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Source: Marketing Sherpa/ KnowledgeStorm).

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer. It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. The New Rules of Sales Enablement. This sales and marketing strategy ebook provides best practices and tips for empowering sales teams for success. Strategic Marketing Process.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing & Strategy Marketing Strategy 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. Analyst at MarketingSherpa Research Group and Jon Miller, VP of Marketing at Marketo and had a section dedicated completely to ROI.

Lead Nurturing 48

Lead Nurturing ROI Leads Lead 48

Adobe Experience Cloud Blog

JULY 12, 2010

There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. . At Marketo we call this a drip campaign.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. From sales funnel to lifecycle marketing: a (brief) history. The sales funnel aligns with that approach.

Top of Funnel 105

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 105

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

MAY 11, 2011

After the effort and time you put into generating sales leads and closing them, it’s only impactful to the bottom line if the customer remains a customer. Are you leveraging white papers and webinars? Those opportunities dressed in overalls can lead to better sales and marketing alignment.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Vidyard

JANUARY 5, 2017

Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works. And as Marketo’s Senior Director of Marketing, she knows these tactics better than anyone. The AMB Funnel.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

ClearVoice

OCTOBER 27, 2023

The target audience is often composed of decision-makers, procurement managers, or specialized professionals. For example, a software development company offering an enterprise-level project management tool would target businesses seeking to improve team collaboration and efficiency.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Only B2B

MARCH 13, 2020

You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer. Look Marketers use a range of tools (drip campaigns, newsletters, content etc) to convert marketing qualified leads to sales qualified leads, but all of it centered around one single idea.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Adobe Experience Cloud Blog

AUGUST 15, 2017

Are you tired of the ups and downs of sales? Sales leaders’ lack of clarity around what drives sales performance is partially due to a large number of variables, both in their business and in the market, that affect conversion rates. That’s what sales enablement is all about. No doubt, it’s frustrating.

Work Management 134

Work Management Marketing Management Marketing Automation Services Buying Cycle 134

Optinmonster

MARCH 13, 2024

Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. When we were preparing to launch our annual Black Friday marketing campaign in 2020, we wanted to get more people to participate in the sale and improve our revenue. Here’s a great video marketing hack from Marketo.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Conversica

SEPTEMBER 23, 2019

Early adopters include Sales and Marketing teams looking to capture more opportunities from their lead pool. But for Sales and Marketing teams considering adopting an AI Assistant (or who have recently done so), here are a few of TIBCO’s tips and tricks for getting the most out of a Sales AI Assistant. #1

Marketing Automation Services 73

Marketing Automation Services Lead Ranking Work Management Tips 73

ClearVoice

AUGUST 8, 2019

Marketing automation and the ability to affordably test your messaging have reinvented the marketing funnel as we know it. Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ).

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

SmartBug Media

DECEMBER 17, 2019

If you use a marketing automation tool like HubSpot or Marketo , you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. A nurtured lead is more likely to become a marketing qualified lead (MQL), and move through the marketing funnel faster. The Conversion Process.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

Albacross

APRIL 24, 2019

refers to the process of identifying potential customers for your business’s products or services. ?. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. It’s a complicated process that requires a diverse range of strategies to be effective.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Huptech Web

OCTOBER 27, 2023

An Edtech company specializing in project management has created an ebook called 10 Advanced Strategies for Efficient Project Management. You, a project manager, see this on LinkedIn, find it attractive, and fill out the form with your details. The goal is to nurture the lead and guide them through the sales funnel.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Kapost

MARCH 17, 2017

A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. But when the dust begins to settle, the office can feel like a barren wasteland of hodgepodge teams and disjointed processes. Centralize Your Content. Align on Taxonomy.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Heinz Marketing

JULY 16, 2018

Enjoy another episode of Sales Pipeline Radio , and catch us live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 45

Top of Funnel Conference B2B Sales Copywriting 45

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. Creativity is very much a subtractive process, removing that assumption. Jason Talbot is the Managing Director & Partner at The Crocodile – the official live streaming partner of B2B Ignite.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Align Sales and Marketing. Sales and marketing must work together to accurately forecast revenue and expenditures.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). This is one time when you should push back on sales. Don’t get me wrong.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Full Circle Insights

MAY 20, 2022

to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. They want to control the process, which often means doing their own research. Marketing Attribution and Funnel Metrics Are Still the Key. Funnel metrics enable you to measure velocity and compare results.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98