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How to Turn a Case Study into a Customer Success Story

Hubspot

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps.

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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

Quantitative research would give you information such as: The number of website visitors The length of time users stay on each page The number of leads generated from each email signup form More quantitative data, such as online shopping statistics and conversion rates This information is all important data about user behavior.

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Top 8 Insanely Useful Content Marketing Tools Brands Need

nDash

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. While many often think of Skype as a communication app, it’s so much more than that. Additional benefits of using Skype for content marketing include: Capture audio or video testimonials from clients or other power users.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

” “So you’re going to work on content that drives lead generation?” For sales enablement content, you may not be able to survey or interview leads directly, but you can talk to the next best audience: your sales team. For example, here’s a recent case study we did about Marriott Traveler.

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

How a cross-functional approach to identifying and utilizing internal subject matter experts can lead to empowerment and enablement of your brand. How door-to-door sales pitches lead to paid social media activities. Case Study: How DocuSign’s Advocates Influenced More Than $3 Million in Sales Pipeline.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

case studies. case studies, and 6.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. webinars, 3.)