KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Below are some areas B2B marketers can expand to if they want to add on to their content strategy.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. . This section provides background information about your history, mission, values, and why you do what you do.

Press 130

Press Personalization Brand Identity Branding 130

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Where do they normally get their information, and what platforms do they trust?

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Organizations should focus on measures that inform decisions, help determine whether performance is within acceptable parameters, and provide a view into what is and isn’t working.

Product 216

Product Paid Search Agency Advertising Agencies Press 216

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Content can provide deeper insights and helpful information that encourages someone to purchase or request more information.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). Invite them to sign up for your newsletter. Easy-to-Find Contact Information. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Zoominfo

AUGUST 5, 2021

If you’re selling a very technical product in a crowded field, then you may want to focus your sales enablement on Detailed Information About Products & Services. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Hinge Marketing

JUNE 14, 2021

To access a premium piece, an individual is typically required to fill out a registration form and provide an email address or other contact information. Since people are often reluctant to share their contact information, the content must be compelling enough to overcome this objection. White Papers/Executive Guides .

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

BOP Design

APRIL 6, 2020

Downloading a case study? Signing up for your company email newsletter? Top of the funnel sales leads are passive leads coming from the website—visitors signing up for an email newsletter, downloading a piece of thought leadership content, etc. need to be treated like viable, promising leads. Middle of the Funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Rev

FEBRUARY 8, 2023

Completion of web forms: MQLs are likely to fill out web forms, to get more information or request a product demo. Downloading content from your website: MQLs will likely have downloaded content from your websites, such as e-books, white papers, case studies and other valuable information.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Martech

MAY 3, 2023

You were simply browsing and finding out the information available to you so you can decide down the road. Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs. You’re immediately struck with anxiety and fear because you didn’t intend to do this today.

Top of Funnel 95

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 95

Marketing Insider Group

JANUARY 27, 2020

MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. We tricked you!

Startups 328

Startups Marketing & Strategy Marketing Strategy Content Marketing 328

Marketing Insider Group

MARCH 9, 2020

Newsletter subscriptions. White paper or e-book downloads. You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time. Use All Your Employees’ Expertise to Inform Your Content. Engagement.

Marketing Budget Creation 264

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 264

KoMarketing Associates

NOVEMBER 12, 2015

Thorough contact information. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Zoominfo

AUGUST 5, 2021

If you’re selling a very technical product in a crowded field, then you may want to focus your sales enablement on Detailed Information About Products & Services. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

PureB2B

JUNE 20, 2022

Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Tiecas

OCTOBER 30, 2023

Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. ” To that, I say, “Hold your horses.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Keep form fields minimal and focus on capturing essential information.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

BOP Design

NOVEMBER 14, 2023

The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters. Convert those case study PDFs to an HTML page directly on your site. Conversions are often a reflection of user experience.

Design 94

Design Trends Marketing Websites B2B 94

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. Type of content: Organizational newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Case studies.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

ClickZ

FEBRUARY 13, 2020

It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. Look for case studies, ask for references, and make sure that they can prove an ROI you’d be happy with. This can help inform your discussions with vendors. You expect some return on what’s probably a big investment.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. For more stories like this, subscribe to the Content Standard newsletter. Featured image attribution: Jakob Owens on Unsplash.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website newsletter sign-up (NSU). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters. They also have special needs –– they require information that is technical, addresses “fear of failure” concerns, and is validated by other engineers. First, identify all characteristics of the target customers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Markempa

APRIL 12, 2019

Wikipedia defines states, “the halo effect is a type of immediate judgment discrepancy, or cognitive bias, where a person making an initial assessment of another person, place, or thing will assume ambiguous information based upon concrete information.” ” It quickly got the attention of Fortune 100 companies.

Demand Generation 67

Demand Generation Demand Effectiveness Generation 67

NuSpark Consulting

MAY 24, 2014

You might think this article is about how to write in an engaging, persuasive way that brings prospects flocking to your website, downloading e-books, white papers and case studies, and picking up the phone to place their orders. . Are they researching on the Internet or do they gain a lot of information by word-of-mouth.

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you broadcast a monthly newsletter to your database? Drive subscriptions. Do you offer email subscriptions to your blog ?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100